#DigitalLicensePlates

License plates are an ever-present part of our vehicles’ exteriors, but they aren’t always in the best shape and aren’t always visible. Some states have introduced digital license plates as a way to combat poor legibility, and now automakers are jumping on board. Ford and Reviver, a digital license plate manufacturer, have teamed up to install the technology on new vehicles at the dealer.

Michigan has opted to allow digital license plates, making it the third state – after California and Arizona – to give them legal backing. The state’s legislature passed the necessary laws in 2019, making it legal for vehicles registered in Michigan to utilize digital vehicle identification while traveling throughout the rest of the nation. But the company that produces them, Reviver, has only just recently found itself in a position to furnish them.

Why should life be hard? We have science. That was basically my dad’s rationale for replacing his gas-powered lawnmower for one of the lithium-ion variety — a product I didn’t know existed until it showed up at his house one day.

Yes, technology can be great. In our cars, it keeps insurance adjusters at bay and our cars out of the rhubarb. There’s no doubt that Cadillac deserves kudos for introducing the electric starter back in 1912 — no one likes breaking their arm or getting run over in the driveway while trying to fire up the ol’ heap. Still, as our society becomes more connected (and, strangely, more politically polarized), basic tasks seem to be handed over to digital minds at an ever greater clip. Adjusting the dash vents in a Tesla Model 3 involves navigating a menu on a touchscreen interface.

Now, a thin slab of metal affixed to one of more ends of our cars (a component historically hammered out by sweaty convicts) has entered the digital age. The license plate.

It was a long time coming. Naturally, it costs a stupid amount of money to have one.