2015 Jeep Cherokee Trailhawk Meets Moab: A Desert Duel

Jeeping in Moab isn’t only a neologism — it’s also a tradition. Like most traditions (anniversaries, birthdays, etc.) it’s hard to pin when the rites began, why they started, or – most importantly – why they continue. For people who live in and around Moab, Jeeping is a mostly tolerable exercise that pours money into the small, southern Utah town that welcomes more its hikers, bikers and frequent hitchhikers to its two spectacular national parks than any rolling convoy of rock-crawling muscle.

I’m guessing very few people in the town can remember why the first person took a motorized vehicle up a beautiful geological formation and into the sand behind it.

Jeeping is also mildly entertaining for locals, up until the moment someone rolls up the hill in a car that looks like it has very little business being there. Then it becomes wonderfully fascinating for everyone.

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  • TyL Ticket Scalpers...the lot of 'em.
  • FreedMike Needed more ride height, some plastic cladding, and some fake-outdoorsy name like “Cadenza Dirt Cross”. Great success!
  • Zang Guys, its a 370z with a new hat.
  • Art Vandelay The X-90 was the one to get!
  • Art Vandelay I can get a minty MKIV Supra for that money if I've just got to own this sort of car. As a bonus it will be better built and garner more attention down at the Cars and Coffee and in 6 months nobody will say "I only paid 40k for mine!" I can only figure that the dealer just wants to keep it on the showroom floor to get you in there where they will then order you one for later delivery at a sane price.