#Decline

Following Ford’s announcement that production of the Focus and C-Max would leave Wayne, Michigan in the next few years, sales personnel at Ford dealers across America were heard asking their managers, “We still sell the C-Max?”

No, that’s not entirely true. Ford is moving Focus and C-Max production out of Wayne by 2018, but we weren’t privy to the conversations inside Ford showrooms. That question may or may not have been asked.

Through the first-half of this year, Ford’s U.S. dealers only sold an average of four C-Max Hybrids and C-Max Energis per dealer per month.

Last time I annoyed you with my stats, we went through a worldwide whirlwind for the July 2013 Roundup. Today we focus on Europe, where apart from one main island of growth (literally and figuratively: yes I am speaking about you the UK), the new car market recession seems to know no end.

Not interested in the old, grumpy continent? That’s totally fine, I have prepared something else for you: you can check out sales stats for 176 additional countries and territories on my blog. Go on, I think you’ll like…

Back to Europe.

Honda reported in with their sad sales numbers with unadjusted monthly sales down 27.9 percent. Fit sales were steady, up 5.9 percent. Accord and Civic took drubbings of minus 31 and minus 32 percent respectively, with the Civic Hybrid down 62 percent. Light truck sales were down 27 percent with the Odyssey minivan trailing an unusually heavy 38 percent hit. (The number one selling minivan nameplate just took a back seat to the rebate-stuffed Toyota Sienna.) Over on the Acura side, TSX buyers ignored TTAC reviews and sent sales up 16 percent, which comes out to a little over 300 cars. The more expensive numb-feeling, shovel-nosed sedan, the TL, was down 40 percent. The Acura CUVs got similarly neglected, down 46 percent. Needless to say, Honda’s management team is on the case. Well, someone’s case.