Can Automakers Really Cash In on Connectivity and Subscription Schemes?

A little over a decade ago, it seemed like everyone I knew was abandoning cable packages for online streaming services. They were cheaper, on-demand, and offered more choices with fewer advertisements. But as the years progressed, companies stopped selling their media to a handful of online video platforms and started building their own. Programming became more transient and isolated, forcing consumers to buy into additional subscription services. We’ve since hit a point where the overall consumer experience has diminished and grown more expensive, despite the steady influx of competition.

While automakers have been dabbling with subscription services of their own, their earliest attempts turned out to be such overwhelmingly bad deals that the public refused to play along. But they’re not giving up that easily. Industry players have been trying to figure out ways to charge customers indefinitely for years and are starting to settle upon subscription packages that can unlock hardware that’s already been installed into the vehicle or add software that can be downloaded via over-the-air (OTA) updates. Love or hate it, vehicular connectivity has opened up the door for new sources of revenue and businesses everywhere are eager to take advantage — with most companies projecting exceptionally healthy profits for the years ahead.

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Driving Dystopia: Tesla Activates Driver Monitoring Protocols

There’s a small camera just above the rear-view mirrors installed in newer Tesla models. If you haven’t noticed it before, it wasn’t of any particular relevance. But it certainly is now.

Tesla has decided to activate driver monitoring protocols in an effort to avoid liabilities whenever Autopilot fails and motorists unexpectedly find themselves merging off a bridge. After rummaging through the wreckage and collecting errant body parts, investigators can use the vehicle’s camera data to see what was happening moments before the car hurled itself into the ravine. If it turns out that the driver was totally alert and did their utmost to wrangle the vehicle as it went haywire, a colossal payout for the surviving family is assured. But if that camera catches them slipping for a microsecond, the manufacturer has all it needs to shift the blame onto the deceased driver.

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Report: The Government Is Already Using Connected Cars to Spy on You

A recent report from The Intercept has confirmed some of our biggest fears about connected vehicles. Apparently, U.S. Customs And Border Protection (CBP) has struck a deal with Swedish mobile forensics and data extraction firm MSAB for hardware that allows the government to not only siphon up vehicle data but also use it as a backdoor to access the information on your phone.

While this shouldn’t be all that surprising in an America that’s seen the Patriot Act pave the way for all sorts of government spying, the arrangement represents another item in a toolbox that’s frequently used against regular citizens. CBP is alleged to have spent $456,073 on a series of vehicle forensic kits manufactured inside the United States by Berla. Internal documents suggest that the system was unique and of great interest to the U.S. government, with a multitude of potential applications pertaining to automotive data. But what surprised us was just how much information carmakers thought their products needed to keep tabs on and how that plays into this.

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  • Kwik_Shift_Pro4X I will drive my Frontier into the ground, but for a daily, I'd go with a perfectly fine Versa SR or Mazda3.
  • Zerofoo The green arguments for EVs here are interesting...lithium, cobalt and nickel mines are some of the most polluting things on this planet - even more so when they are operated in 3rd world countries.
  • JMII Let me know when this a real vehicle, with 3 pedals... and comes in yellow like my '89 Prelude Si. Given Honda's track record over the last two decades I am not getting my hopes up.
  • JMII I did them on my C7 because somehow GM managed to build LED markers that fail after only 6 years. These are brighter then OEM despite the smoke tint look.I got them here: https://www.corvettepartsandaccessories.com/products/c7-corvette-oracle-concept-sidemarker-set?variant=1401801736202
  • 28-Cars-Later Why RHO? Were Gamma and Epsilon already taken?