#DADA

Detroit Auto Show Allegedly Happening This Year

The North American International Auto Show is reportedly back on schedule, with NAIAS organizers announcing that the Detroit-based event will be returning on September 14th, 2022.

But we’ve been burned before. A central theme of the last two years has been the announcement of trade events before their subsequent cancellation or transition into a virtual approximation of the real thing where out-of-touch CEOs read things in front of poorly rendered backdrops.