#CustomerSafety

At the start of this month, Uber released a safety report in a bid to address concerns surrounding rider welfare. Not to be outdone, its main competitor also took steps to convince the masses that it’s also doing everything within its power to keep customers safe.

Lyft is forming a council of experts to assist the ride-hailing company in revising safety initiatives for riders and drivers. The group will include representatives from the Rape, Abuse & Incest National Network (RAINN), It’s On Us, the National Sheriffs’ Association, the National Association of Women Law Enforcement Executives, and the National Organization of Black Law Enforcement Executives. As with Uber’s report, Lyft is focused on incidents of sexual assault — and blaming society for any problems it may have.

Uber released its first safety report on Saturday, primarily to address concerns surrounding rider welfare. The media has become increasingly critical of Uber as a brand after its corporate culture was dubbed toxic — allegedly loaded with sexism and financial progress by any means necessary. Following a fatal accident involving one of the company’s autonomous test vehicles, many grew fearful that the company hadn’t fallen into the habit of promoting (or appreciating) public safety. Hoping to assuage some of those concerns, Uber put together its own safety report.

Earlier in the month, the ride-hailing service said it had received reports of 3,045 sexual assaults in the United States in 2018, with 9 people murdered (nearly half of them drivers… fortunately?) and 58 crash-related deaths. Uber said these issues only affected 0.0002 percent of the 1.3 billion rides the company orchestrated in the United States that year.

The new study attempts to frame data, accumulated over 21 months, against national averages to show that Uber is simply suffering from issues inherent to our society. While noting that an estimated 44 percent of women in the U.S. have been a victim of sexual violence seems like an odd way to absolve oneself from wrongdoing, Uber’s just a fancy cab service trying to distance itself from systemic fears that may have not have been entirely fair.