#CustomerBehavior

In keeping with my current life stage, a bunch of my friends own minivans. Three of my four siblings have each owned multiple minivans. I own a minivan.

And this week, the test vehicle at GCBC Towers is this FCA Canada-supplied 2017 Chrysler Pacifica Limited, with a not-at-all limited array of options. As-tested, U.S. market pricing for this Pacifica climbs just beyond the $50K marker to $50,270.

Honda Odysseys top out below $46,000; Toyota Siennas below $49,000. FCA, however, wants the new Pacifica — which adopts the name of a failed crossover that died eight years ago — to be perceived as the automaker’s premium player. Buyers who want a value-oriented FCA van continue to have the Dodge Grand Caravan as an option, at least for the time being.

But we wonder if it’s a tenable position in the long-term; if, when FCA’s Windsor, Ontario assembly plant finishes its Grand Caravan run, the Chrysler brand can maintain the automaker’s longstanding dominance in the minivan sector.

“Well, I mean, all this is basic and terrible,” said Mrs. Bark, pointing to the dash of our rental Hyundai Sonata. “But this could work for us.”

Mrs. Bark just turned 40. She’s an educated woman with four college degrees. She’s a college professor, almost the definition of a middle-class job. And yet she’s never owned the most middle class of vehicles — a mid-sized sedan.

When she became pregnant with our first child in 2007, she owned a 2005 Scion tC that we bought new from the dealership. After roughly a month of dealing with taking a baby seat in and out of the back seat of the little coupe, she decided that she needed something more suitable for motherhood. Since I owned an RX-8 then, I decided that we’d look at Mazda’s offerings, the Mazda5 and the CX-7.

Strangely enough, we never even considered a mid-sized sedan … but maybe we should have.