#Compact

For many Americans, the words “Ford Fiesta” dredges up memories of a claustrophobic rattle-trap competing with “Geo Metro” for the title of Worst American Small Car. Personally, the only time I ever wanted a fiesta was during a drunken weekend in Cabo, and it had more to do with tequila than cars. But that was four years ago and 214,000 Fiestas ago. Since then the Fiesta has proved that an American car company is capable of creating a desirable compact car. Is the party over, or is the car’s first refresh a sign that the party has just begun? Let’s find out.

The mainstream compact car segment is the perfect example of the infamous “driving appliance.” The Corolla and Civic sell in enormous volume because they are the middle-of-the-road “white bread” option, not in-spite of the vanilla. Unlike many in the automotive press, I don’t find anything wrong with that. In fact, I love me some Wonder Bread. But sometimes you feel like a pumpernickel, and that’s where the 2014 Mazda3 comes in. Mazda was so excited about their new loaf that they invited me to spend the day with them in San Diego. Want to know if you should spend 5+ years with one? Click through the jump.

Calling the Corolla “Toyota’s most important car” would be an understatement. This single model accounts for 38 percent of all Toyotas ever sold in the USA and they expect to shift 330,000 next year alone. If the sheer quantity wasn’t amazing enough, ponder this reality: 75% of sales will be split between just four different configurations. If you’re in a 2014 Corolla, the odds are about one in five that the Corolla next to you is identical save for paint color. Often derided by the automotive press as a “driving appliance,” is there more to the 2014 Corolla or is it just a toaster with wheels? Let’s find out.

When the RAV4 landed, I wasn’t sure what to make of it. In a world of unified corporate identity the RAv4 goes off script with a look all to its own. While the old RAV sold on mini-truck looks, the new one is undisguised crossover. The new nose has grown on me slightly since I recorded the video above, but I still find the look a little awkward. Since I was scolded for wearing striped pants with a striped shirt the week I tested the RAV4, feel free take my style opinion with a grain of salt as you click through the jump.

By pure happenstance I ended up with an Elantra GT immediately after r eviewing the 2014 Kia Forte sedan. As I said last week in the Forte review, the Elantra and Forte are related, but this isn’t a case of Korean badge engineering. It’s far more complicated. The Forte is the new kid on the block while the Elantra has been around for a few years. At this stage in life, Hyundai is trying to inject vitality into the Elantra name by adding new models. First we got the four-door sedan, then a two-door coupé followed by the Veloster which is just a four-door hatchback Elantra (yes, I know Hyundai calls it a three-door, but I know better). If you’re confused by door counts, the new Elantra GT is a five-door. Say what?

When Nissan invited me to sample the Versa Note hatchback, tucked away in a corner was the new-to-America Nissan NV200 compact cargo van. No, this isn’t a relative of the NV2500 that started out our commercial week in 2012, instead it’s a purpose-built cargo hauler [very] loosely based on the underpinnings of the Nissan Cube. You may have also seen the NV200 shown as NYC’s “Taxi of Tomorrow” choice, but this NV is all about hauling. (Strangely enough that’s why it makes a good taxi.)

People assume that car companies know their competition’s every move, as if there was some sort of mission impossible crew sent in every weekend to monitor R&D progress. While some less-than-ethical information exchange goes on, on the whole, a car manufacturer like Honda finds out what the competition’s latest widget looks when we do. Need proof? Look at the 2011, 2012, 2013 Honda Civic. The 9th generation Civic was intended to début as a 2011, but the financial implosion caused Honda to go back and re-work their compact car as a 2012 to keep prices low. In the perpetual game of auto-leapfrog, Honda miscalculated the direction Ford, Hyundai, Kia (and perhaps even Nissan) were headed. The result was bashed by Consumer Reports and raked across the coals by most of the press. Did buyers care? Apparently not. The 2012 Civic was purchased in impressive quantities by real-people. Honda could have found solace in their sales, but instead they did something unusual: they re-re-redesigned the Civic for 2013. Say what?

For many of the brand’s faithful, a front-driver BMW is a revolting prospect. It’s the four-wheeled equivalent of tofu-based bacon or a cigarette without nicotine. But BMW is banking on small cars in a big way – their new front drive architecture, dubbed UKL, will underpin as many as 12 front-drive products from BMW and Mini. And frankly, not doing a front-drive range would be a display of poor judgement on the part of management.

Today, we’re trying something new. Alex is doing his review in video-only format. Let us know how you like it.

My last post on TTAC was on the Renault Logan, but the vehicle pictured above, also a Romanian derived Dacia, is one that changed Renault’s fortunes in India overnight. After the Logan was licensed to Mahindra, Renault re-started its India innings with the launch of the Fluence and Koleos in 2011. The French automaker launched a re-badged Nissan Micra (called the Pulse) earlier this year. Renault’s monthly sales after the launch of these three cars revolved around 400 odd units, which equates to an yearly figure of around 5000 units. This gives them a 0.24% market share in India and places them in 13th position.

In case you’re all wondering why I’m so blasé about compact hatchbacks and wagons, a good chunk of it has to do with the fact that I see them everywhere, every single day (the other portion is simply because it’s fun to needle you folks every now and then).

In response to a comment regarding Nissan’s social media plans for product development, and the revival of the B13 Sentra SE-R, I felt that I should share this nugget of gold with any readers adventurous enough to go marauding in Mexico in pursuit of a well-preserved sport compact.

Zach writes:

Dear Sajeev and Steve,
My wife has recently started insisting (more along the lines of demanding) that I get a new(er) car. While the junkyard gem 97 civic has only served me about a year, it has only cost me $1000 total. With 270k on the odometer and counting, it is really starting to show its age but runs 80 down the road with cold air and no issues. I drive 130 miles round trip everyday with practically all of it on the interstate. The civic gets 34-38 mpg which is the part I like, but I am starting to question the reliability.

So now I am looking for a good commuter car. The only option that I am dead set on is cruise control for the obvious reason. While initially an 08 Impreza hatch grabbed my attention, 26 mpg was unacceptable for me. So now I am left searching again. I have test drove the Mazda2 and Fiesta and either would meet my needs as far as size goes. They both seemed pretty peppy for all 100 hp. I have plans to test drive an Accent but havent made it that far yet.

So now for the question, what else should I consider? I have no issues with buying CPO or used. We have an extra car in case something did happen to the civic so I am really in no hurry except for the nagging about how much dislike there is for the civic.

Let’s face it; we Americans have rarely created a small car worth considering, we have also rarely built a small car in our own backyard. Case in point: the former Chevy Aveo. While I wouldn’t say the Aveo was abjectly horrible, there was nothing to excite a shopper and it wasn’t cheap enough to compensate. While the Aveo was born out of old-GM’s need to buy every ailing car company around the world (in this case Daewoo), it’s replacement, the new Chevy Sonic, is the only subcompact car currently sold in the United States that’s actually assembled here as well. The platform used by the Sonic is far better traveled than most Americans. GM’s “Gamma II” architecture was designed by GM Korea with considerable input from Opel (as the Opel Corsa will share the platform soon) and re-skinned by Chevrolet. To make the Sonic LTZ Turbo from this multi-national compact car, Chevy dropped a 1.4L turbocharged engine and six-speed manual tranny under the hood. Unlike the Hertz-ready Sonic hatchback Michael Karesh has last year, the Sonic LTZ Turbo is the top-of-the-line Sonic attempting to please those who want a hair more shove and, paradoxically, better fuel economy. Sound like a good start? Let’s see if GM got it right this time.

It’s been a fascinating year for the compact car, as all six of the segment’s leading competitors brought out new or updated models over the last 18 months. But as our Chart Of The Day shows, the competition has hardly sent the segment into overdrive, as after an early-year boom, compact car sales have slackened considerably. Intriguingly though, Honda and Toyota, which lost sales early this year due to supply interruptions in the wake of the Japanese Tsunami, seem to be the only brands with recovering compact sales. What’s especially interesting about this is the fact that Toyota’s modest refresh and Honda’s poorly-received new Civic were once widely considered by automotive pundits to be under threat from the resurgent competition. Indeed, Honda’s Civic has been especially hard-hit by media criticism, earning a harsh review from TTAC’s Michael Karesh, losing its coveted “recommended” rating from Consumer Reports, and engaging in some ugly media-bashing. But now that the Civic seems to be one of the only compacts to enjoy a late-year sales rebound, Honda’s announcing that it will be upgrading the Civic for the 2013 model-year, just one year after the new model was introduced.