#Communications

Nissan-owned Infiniti has opted to merge marketing, public relations, and social media oversight into a single position. Framed as a promotion for Wendy Orthman, the brand’s current global head of communications, the management shift takes place shortly after former General Manager Global Brand and Marketing Phil York decided he had better things to do in Europe. But it really just seems like the company figured out a way to roll three jobs into a single paycheck.

Effective today, Orthman will be assuming the freshly minted title of general manager of Global Integrated Brand, Marketing and Communications. According to the automaker, the position combines the roles of a chief marketing officer and head of communications while also providing oversight for Infiniti’s social media and public relations.

Audi’s Emilie Cotter

Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience.

On Saturday, Nissan’s North American dealerships found themselves with a problem. A power outage at the automaker’s data center in Denver disabled a system dealers use to order vehicles, procure parts, check on recall statuses, obtain rebate information, and file warranty claims. As a result, the manufacturer’s communications in the U.S., Canada, and Mexico were disrupted. “Some of our dealer business applications have run in a reduced capacity using manual processing,” Nissan said on Wednesday.

Dealers were not pleased.

Tesla Motors’ revolving door better be generating power considering all the use it’s getting. Tesla Motors’ VP of Global Communications, Ricardo Reyes, has either chosen to part ways with the Silicon Valley automaker or been shown the door by security.

The departure comes just weeks before Tesla Motors is to reveal its newest electric vehicle, the Model 3, on March 31. It is expected to sell for approximately $35,000, Bloomberg reports.

The Alliance of Automobile Manufacturers on Thursday sent a letter to the heads of the Federal Communications Commission, U.S. Department of Transportation and U.S. Department of Commerce, urging the groups to keep dedicated a frequency spectrum for future car communication systems.

The spectrum, which is between 5.850 GHz and 5.925 GHz, was allotted to automakers for car-to-car communication and road-to-car communication. Telecommunications and Wi-Fi industry officials have asked to share the spectrum.

“Um, no,” in the nicest possible way, from the Alliance:

We are committed to finding the best path forward to protect the development and deployment of advanced automotive safety systems while also considering the need for additional unlicensed spectrum to meet the increasing demand for wireless broadband Internet services.

The big news this past week from Nissan: lots of old iron at Pebble Beach, concept car test drives for sympathetic journalists and a pledge to have autonomous cars ready (but not on sale) for 2020. More interesting than that is news of Nissan’s booming exports from America. Some say that this is the “new normal” – Japanese OEMs expanding their manufacturing base in America as they leave Japan en masse to both insulate themselves from a volatile yen, take advantage of America’s welcoming manufacturing climate and shed a reliance on Japan’s aging and declining population. And even more interesting than that is how it was presented.

We didn’t get to go to the World Mobile Congress in beautiful Barcelona, Spain, but it may have been nice to catch both the unveiling of the Ford B-Max and a keynote speech given by Bill Ford, executive chairman of Ford Motor Co. Ford (the man, not the company) outlined an overarching vision for helping manage the estimated 2 billion cars that will be on the road by 2050.