Infiniti Convinces Woman to Take Three Jobs

Nissan-owned Infiniti has opted to merge marketing, public relations, and social media oversight into a single position. Framed as a promotion for Wendy Orthman, the brand’s current global head of communications, the management shift takes place shortly after former General Manager Global Brand and Marketing Phil York decided he had better things to do in Europe. But it really just seems like the company figured out a way to roll three jobs into a single paycheck.

Effective today, Orthman will be assuming the freshly minted title of general manager of Global Integrated Brand, Marketing and Communications. According to the automaker, the position combines the roles of a chief marketing officer and head of communications while also providing oversight for Infiniti’s social media and public relations.

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Elon Musk Needs a Tesla PR Team

Elon Musk went on Kara Swisher’s podcast recently and complained about the media coverage of Battery Day and I have to say, Elon, in the highly unlikely event that you’re reading this, hire a real honest-to-God comms shop.

Let me hit you, dear reader, with some inside baseball. You probably know that just about every large company, including every automaker, has some kind of communications/public relations department.

Tesla, it seems, does not.

Update: Now we know it does not, not anymore.

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉