#CommentingPolicy

Colin Chapman is given credit to an infamous line overused by today’s automotive cognoscenti: Simplify, then add lightness.

We’ve applied Mr. Chapman’s philosophy to our commenting policy, which will now be rigorously enforced.

These are TTAC’s Six Rules of Civility.

Many years ago, when I was a partner in a Madison Avenue ad agency, our client Swissair asked us to come up with an ad that asked affluent American Express holders to do their Christmas shopping in Zurich, Switzerland. I wrote “Merry Swissmas” on a sheet of paper. My Art Director Juergen Dahlen came up with a picture. It was pasted on foamcore, was run over to the Swissair offices and met with applause. Two weeks later, I had a lady from American Express on the line.

“Christmas! You can’t say that!”

“It’s Swissmas.”

“Come on, I know what you wanted to say.”

“So, what should I say?”

“You know. Happy holidays.”

“Alright. I’ll change the headline to Merry Swolidays.”

“You are kidding me.”

We love our commenters. We hate to see them go. Sometimes, sacrifices must be made. This is to announce the untimely departure of dogsledder54 a.k.a. “scarey”, and of curbie138 from the pages of TTAC. They were banished. What happened?

The matter turned into a story, because there is a moral to it. It illustrates perfectly the dos and don’ts of commenting on TTAC.