This week, the Coalition for Future Mobility — a recently formed automotive trade group representing major automakers and self-driving advocates — will roll out a bevy of targeted television spots, print ads, and social media posts specifically designed to encourage Congress to adopt legislation assisting the budding industry’s growth.
Earlier in the month, the House of Representatives passed a bill that would expedite the deployment of self-driving cars and prohibit states from blocking autonomous vehicle testing. This was immediately followed by Transportation Secretary Elaine Chao publicly outlining the NHTSA’s updated automotive safety guidance — which was less about ensuring the safe development of self-driving cars and more about destroying regulatory red tape.
The Senate is the final piece of the puzzle. Automakers want to make sure it’s seeing things their way before casting their vote on whether or not the industry gets the governmental green light.
When the automobile came into its own, there wasn’t really a place for it. Roads had been reserved for foot traffic and horses for hundreds of years before the invention of the internal combustion engines. Pedestrian injuries were high until they were partitioned onto the sidewalk. Likewise, it was some time before the millions of horses were be rounded up, placed into a giant pit, and shot to death by 20th-century motorists.
However, the industry didn’t really take safety into account until Ralph Nader wrote Unsafe at Any Speed and holding automakers accountable for safety suddenly became fashionable — helping America pass the National Traffic and Motor Vehicle Safety Act in 1966 and subsequent legislation. Granted, vehicular fatality rates still fell dramatically between 1925 and 1965, but the regulatory influence didn’t skyrocket until after Nader’s analysis of the industry.
With autonomous vehicles positioned to change the way we “drive,” the long-established and ever-growing rulebook may need revisions. In July, a collective of automakers, suppliers, engineers, and consumer groups, calling themselves the Coalition for Future Mobility issued a statement urging Congress to consider legislation it deemed “critical to the United States continuing to be a place of innovation and development for the life-saving technologies.” Fast forward to August, and there is already a bill on the table.