#ChryslerImperial

Today’s installment of the Imperial series is our seventh and coincides with the seventh generation Imperial. Officially it was the second-generation car under the new Imperial marque, an independent arm of Chrysler launched in 1955 to compete with the likes of Lincoln and Cadillac. The move to independence brought with it a resurgence of interest in the brand, as the Exner styled ’55 and ’56 Imperials stood out from the rest of Chrysler’s offerings visually, and in terms of quality and luxury. We pick up in 1957 when it was time for another new Imperial.

Our Rare Rides Icons series on the Chrysler Imperial picks up today at perhaps the most pivotal time in Imperial’s history. As the model’s fifth generation concluded in 1954, Chrysler was also concluding development of its big secret plans for Imperial: A new luxury brand of exclusivity and prestige.

Our history of the Imperial series continues today, as Part V coincides with the dawn of the Fifties. Imperial wasn’t in the best place after its long-lived fourth-generation model was parted by the cruel reality of World War II.

But Chrysler was determined to launch the Imperial of the Fifties in a big way, with more body style availability, the return of two wheelbases, and new technology.

After its successful introduction in the Twenties, an Airflow-shaped misstep in the Thirties, and a return to its earlier formula in the latter part of that decade, big changes were in order for the new Imperial of the 1940s.

Our series on Imperial continues today, after a strong start in the coachbuilt Twenties turned into a big aerodynamic flop in the Thirties with the Airflow Imperial. The error in judgment was immediately apparent; the Imperial with groundbreaking styling lasted only three model years.

Chrysler was determined to start Imperial over, and in its third generation returned to a much more conservative large luxury car template.

Rare Rides Icons continues the history of Imperial today, after Part I left us neatly at what would become an unfortunate aerodynamic turning point. Ready for some Airflow?

Today Rare Rides Icons features a special Chrysler that was a car, then a brand, then a car again. Throughout its varied history, Imperial always represented the best of what Chrysler offered. First, we travel back to the Twenties.

I’ve been meaning to cover the final Chrysler Imperial for some time now. The only Imperial featured in this series so far is a collection of the early Eighties version, which was a very expensive and complicated pet project failure of Lee Iacocca.

Today’s Imperial is the follow-up model to that boxy rear-drive PLC. Let’s check out the longest and most luxurious K-car variant ever made.

Today’s Rare Ride was commonplace a couple of decades ago, but it’s one of those cars by and large ruined via neglectful owners, inattentive build quality from the factory, and BHPH lots.

Come along as we learn about the most luxurious Chrysler LH sedan of the Nineties.

Certain extraordinary circumstances can move a vehicle from the standard Rare Rides classification and into Concentrated Rides. Take today, for instance, where a concerned collector has gathered together 24 Chrysler Imperials in a California desert.

The why here is unclear.

It started off casually enough, in the luxury Slack chat environment of TTAC just a day or so ago. Amidst a conversation about large Chryslers of the early ’70s, TTAC’s Steph Willems declared he wasn’t sure which fuselage-design Chrysler product he’d choose to take home.

Let’s see if we can’t venture some opinions on this topic.

1929 Duesenberg Model J by LeBaron

As part of this gig, I see a lot of cars. Besides attending the major corporate auto shows like the North American International Auto Show here in Detroit, from spring into late fall almost every Sunday will find me at some kind of car show. Car museums are also some of my favorite places. Having entered my teens during the 1960s, when there were E Type Jaguars, Corvettes and Mustangs, it was easy for me to dismiss cars from the ’50s as old-fashioned, let alone vehicles from the pre-war classic era. As Mark Twain pointed out, though, I’ve learned a few things since I was a young man and my perspective has changed.

Full gallery here

It was the late 1970s. Following the oil crisis in the wake of the 1973 Yom Kippur war, Japanese automakers were able to go from having a foothold on the west coast to being major players in the domestic American market. In 1976, Honda introduced the first generation Accord, a revolutionary package that combined outstanding fuel economy, front wheel drive, reliability, practicality, sprightly performance and a standard equipment list that included a stereo and air conditioning. At the time, Chrysler was headed by Lee Iacocca and in a changing automotive world, for some reason Iacocca decided that what Chrysler needed was a large personal luxury car. Burton Bouwkamp, who was director of body engineering for Chrysler at the time, recalled his boss barking “Where the hell is our Cadillac/Lincoln entry?” The result was the 1981-83 Chrysler Imperial, the last V8 powered Imperial to be produced.

By 1991, Chrysler was using the K platform as the basis for everything from penny-pinching econoboxes to minivans to the once-majestic Imperial. One thing about the Whorehouse Red Interior Era (approximately 1983 through 1994), though, was that enough red velour and gold-plastic emblems could make even an Iacoccan front-wheel-drive first cousin to the Plymouth Reliant-K into a quasi-credible luxury sedan. Here’s a ’91 Chrysler Imperial that I found in California a couple of weeks ago.

The most luxurious member of all the extended Chrysler K-Car family had to have been the K-based (actually Y-based, the Y being yet another variety of stretched K chassis) 1990-1993 Imperial. We’ve seen some serious Whorehouse Red interiors in this series— this ’80 Skylark, for example, or this ’83 Pulsar, or this 1993 Dynasty— but no vehicle interior this side of a Acapulco Gold-scented custom van ever came with as much screamin’ red velour as this Imperial.