Infiniti Prez Krueger Takes a Walk, Christian Meunier Steps In

Nissan’s Infiniti division has a new president. Announced Tuesday, Infiniti marketing and sales boss Christian Meunier will take the helm of the automaker’s luxury arm, replacing a departing Roland Krueger, who led the brand since 2015.

The change at the top is effective immediately, as Kruger apparently left in quite a hurry “to pursue new opportunities,” Nissan said in a statement.

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Nissan's Sales Exec Shuffle: Can Meunier Do for Infiniti What He Did for Nissan?

Nissan has a new senior vice president in charge of U.S. sales and marketing. Dan Mohnke, the company’s former vice president of strategy and digital acceleration, was promoted to the role previously held by Christian Meunier.

Heading to Infiniti, Meunier will serve as the brand’s vice president for global marketing and sales operations. The position was created exclusively to help the brand’s expansion into new markets. Meunier will report directly to Roland Krueger, president of Infiniti Motor Company and senior vice president of Nissan’s global division. Meanwhile, Mohnke will report to José Muñoz, chief performance officer for Nissan Motor Co.

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Nissan to Ad Agencies: "It Takes Brass Balls to Sell Cars!"

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

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Nissan Moves Diaz To Trucks Only, Promotes Canadian Chief to Takeover North American Sales

Nissan announced Tuesday that it would move current U.S. chief Fred Diaz to focus on truck sales for North America and promote Nissan’s chief in Canada, Christian Meunier, to lead the group in North America.

“We are now poised to capitalize on the significant investments we have made in our trucks with the launch of the all-new Nissan Titan, and these changes will support our ability to do so,” Nissan North America chairman Jose Munoz said in a statement announcing the changes.

In his new role, Diaz will oversee truck sales — Titan and Frontier — for all of North America to help jumpstart that brand from a minor player to a more serious contender. He was previously head of Ram brand for Fiat Chrysler Automobiles before joining Nissan in 2013.

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  • Johnster Not feelin' it. The traditional unreliability of turbo engines is a big turn-off, especially in a work truck that (I hope) you'd want to keep on the road for 200,000 miles or more without having major repairs.
  • ToolGuy Car audio is way overpriced.
  • Marty S The original Charger was a 2 door, as was the landmark 68 model. Its funny that some younger commenters are surprised that its not a four door. I never understood why modern Chargers have been four door sedans. I think the best looking Charger was the 68, absolutely perfect in its lines and proportions. This concept really emulates that and I think I think it looks great.
  • Master Baiter The D-bag elites like Al Gore demanding that we all switch to EVs are the type of people who don't actually drive. They get chauffeured around in black Yukon Denalis. Tesla does have a good charging network--maybe someday they will produce a car that doesn't suck.
  • MRF 95 T-Bird As a Challenger GT awd owner I lIke it’s heritage inspired styling a lot. There’s a lot of 66-67 as well as 68-70 Charger in there. It’s refreshing that it doesn’t look like a blob like Tesla, Volt/Bolt, Mach-e BMW I whatever etc. The fact that it’s a hatch makes it even better as a everyday driver thus eliminating the need for a CUV. If it’s well built and has a reliable track record I can see trading up to it in a few years.