#ChevroletVolt

With concurrent news that some GM dealers are trying to game the vehicle allocation system comes news that Chevrolet dealers are outright rejecting shipments of the Chevrolet Volt.

NHTSA has closed their investigation into the Chevrolet Volt’s fire risk, stating that the agency “does not believe that Chevy Volts or other electric vehicles pose a greater risk of fire than gasoline-powered vehicles.”

Obama! Socialism! Taxes! Jesus! Faith! Guns! Now that you’re paying attention, it’s time for our regularly scheduled programming. A Detroit News article claims that NHTSA is denying any interference on the part of the White House with respect to the Chevrolet Volt fires that resulted from government crash test procedures.

A fellow auto journalist posted this video of the Chevy Volt dance from the 2009 Los Angeles Auto Show on his facebook page. At that point in time, nobody was paying me to write, and I was not yet a “social media influencer”, so I was unable to attend the L.A. show (and I still haven’t). In honor of Bertel’s post detailing General Motors deciding to “ match supply and demand” for the Volt, let’s all take another look back at a very memorable marketing initiative.

General Motors announced changes to the Chevrolet Volt’s design after a NHTSA investigation into why a Volt caught fire following crash testing.

The changes will go into effect once production restarts at the Hamtramck, Michigan facility, but customer cars already sold will follow a different protocol.

Wamp wamp! That’s the sound of the sad trombone playing for the Chevrolet Volt, which missed its 2011 sales target by 2,329 units. General Motors hoped that the Volt would sell 10,000 units in 2011, but it was not to be.

Bloomberg reports that the bow tie brand sold only 7,671 Volts in 2011, but has plants to increase annual production to 60,000 units annually. 45,000 of those will be sold in the United States. The Volt had only been on sale nationwide for the final three months of 2011.

Live Chat: Ask Editor-in-Chief Ed Niedermeyer about the Chevy Volt

The truth tends to be a more subtle animal than many imagine, and nowhere is this more true than with the Chevy Volt. Although today’s review was long by any standard, a number of key issues were under-addressed, and on the whole it seems to raise more questions than answers. Accordingly, I will take to Coveritlive tomorrow at 4pm Eastern (1pm Pacific) to answer as many questions about driving the Volt and touring its production facilities as I can manage. No need to create a new account, just check in on TTAC tomorrow at 4 pm Eastern and join in the conversation immediately. I won’t be able to explain exactly how the Volt’s drive unit operates at all times, and I can’t tell you exactly how well it will sell, but if you’re looking for closure on a persistent Volt question, stop by and ask it. Every question of relevance that I’m not able to answer will get forwarded on to GM for official reply, so we should all be able to end the week with a much better understanding of this enigmatic automobile.

Nature abhors a vacuum, and so does journalism. GM has been trumpeting the Volt’s 40 mile target AER (all electric range) since it was first announced on January 7, 2007. From that very day three years and eight months ago, journalists and enthusiasts have been asking The Big Volt Question: what is its fuel economy in CSM (charge sustaining mode)? There has never been an answer, except that at the 2007 announcement Bob Lutz “reasoned that…(after the battery was depleted) the engine sipping fuel at a rate of 50 m.p.g.” An early target or a Lutzian wild speculation that GM soon refused to verify or qualify. Ever.

Fast forward to August 24, 2010: gm-volt announces that an astute reader has made a screen capture of an Aol Volt test drive promo video, that indicated that the Volt traveled 16.1 miles after the battery depleted and used .59 gallons, equaling 27.3 mpg. Did anyone really think that was a truly representative fuel economy for the Volt, not knowing precisely the conditions under which it occurred? Note the word “Hints” prominently in TTAC’s story. So far, it’s been the only shred of evidence to The Big Volt Question. But rather than use this fantastic PR opportunity to state a target CSM mileage figure, which could only (presumably) look good compared to that 27 mpg number; GM’s Volt Communications person Phil Colley (pictured above) states it delicately:

Yours ( plugincars,com) and the other stories yesterday and today show a complete lack of understanding of the process and are quite frankly, lazy reporting.

The EV smackdown is about to begin, as Nissan and GM prepare to launch their competing but different EVs in the final quarter of this year. It promises to be quite a show, as both manufacturers have gambled huge sums on distinctly different approaches. The Leaf is a pure battery EV, with an optimum range of 100 miles, but which will easily shrink into some 60 miles under less than ideal conditions. GM’s Volt’s target EV range is forty miles, also subject to the same diminishing influences. Of course, it carries a security blanket gen-set along for the ride. But the first skirmish for the hearts , minds, hands and wallets of consumers has already been decided, in the Leaf’s favor.

Now that Nissan have their Leaf EV in the works, Mitsubishi have the iMiEV in development and GM are rushing out the Chevrolet Volt, Toyota seem to be feeling a little unarmed in the next stage of green motoring. The NY Times updates us on Toyota’s plans to sell plug in hybrids in about 2 years quoting Takeshi Uchiyamada, Toyota Executive Vice President, as saying “Toyota believes that plug-in hybrids are a realistic solution among vehicles using electricity.” Funny, because not long ago Toyota had a different stance on electrification. In any case, Toyota remains highly conservative in its approach to electric vehicles. In preparation for a mass market launch, Toyota are leasing and renting 600 plug-in hybrids: 230 for Japan, 200 for Europe, 20 for other countries and 150 for the United States. This will provide Toyota with much needed feedback on how to improve the vehicles, a process GM plans on doing with its Volt contemporaneously with its California consumer rollout.

Reuters reports that Tesla is planning an Initial Public Offering, after postponing planned IPOs in 2008 and 2009. Tesla reportedly hopes to capitalize on the recent success of battery developer A123 Systems, on the assumption that the A123 IPO has raised interest in electric auto firms. According to one of Reuters’ sources, Tesla’s IPO filing could be made “within days.” And the Silicon Valley startup, which currently has only one product, the $100k+ Tesla Roadster, will most likely have to hurry. Both Nissan and General Motors plan to enter the electric car market this year, marking the initial entries by established auto OEMs into the American EV market. Both of their initial products, the estimated $30k Nissan Leaf and the estimated $40k Chevrolet Volt, will cost considerably less than Tesla’s estimated $50k Model S sedan and will beat it to market by at least a year. Acquiring funding after cheaper competing models go on sale could be extremely challenging for a boutique automaker like Tesla.