#ChevroletSs

Often criticized for flopping in the U.S. marketplace, Chevrolet set a sales record with the Aussie-built SS in June 2015.

Prior to June’s “surge” up to a still rather paltry 354 units, Chevrolet hadn’t sold more than 300 SS sedans since March of last year, the only other time the SS has crested the 300-unit mark. June 2015 SS volume was four units stronger than the March record.

General Motors sold more Chevrolet SS sedans in April 2015 than they did in April 2014.

Albeit only 16 more, to be precise. 5.7% more.

Yet not in any of the previous five months in which the SS could produce a year-over-year increase did it manage to do so. (October 2014 sales jumped 11,400% from one reported sale in October 2013 to 115.)

Moreover, the SS’s April 2015 sales total was the second-highest level ever for the Aussie-built sedan.

Are we finally seeing an SS recovery, or is this just a blip on the Dodge Charger SRT’s radar?

In September, we told you the Chevrolet SS didn’t sell as often as the dreadfully unpopular Cadillac ELR in August, the first time the SS failed to do so during the period of coexistence.

They tied in September before the ELR outsold the SS again in each of the following months.

In December, we told you that Chevrolet SS volume slid to a new low in November. With only 105 sales, the SS was outsold by ultra-rare cars like the BMW i8, Nissan GT-R, Volkswagen e-Golf, and yes, the Cadillac ELR.

Yet during the month of December, SS volume fell to yet another new low. Only 93 were sold, a 61% drop.

(Please accept my apologies for this long-ago-promised and painfully overdue comparison. -DK)

With the demise of the Chrysler 300 SRT, Americans are limited to two choices for a domestic sports sedan. And neither of them are built in America.

November 2014 U.S. sales of the Chevrolet SS fell to the lowest full-month total in the model’s 13-month history with General Motors reporting just 105 units.

SS volume peaked at 350 units in March of this year. Last November, in the SS’s first full month, 178 were sold. Year-over-year, SS sales slid 41% twelve months later.

The Cadillac ELR flopped. Not because there wasn’t any for you to buy, but because there weren’t any buyers. This is what we knew back in April, and again back in May.

July volume, however, was double what General Motors managed in June, which was nearly double what the ELR managed one month before.

Now get this: August sales increased yet again. (There are no year-over-year figures available yet, as the ELR only arrived in December 2013.) 196 Cadillac ELRs were sold in the United States in August 2014, more than the total number of ELRs sold in December, January, February, and March combined.

196 sounds like a lot, right? Well, it sounds like a lot if we’re comparing ELR volume to the sales totals achieved by the Chevrolet SS.

Can you spot the Chevrolet SS in Chevy’s display at the 2014 NAIAS?

Unless you’ve lived through it, you have no idea what it’s like to slog through the colossal Detroit auto show media preview. There were something like 50 new vehicle reveals spread out over two days, a press conference every 45 minutes or so. In the blur it’s easy to miss something. Fortunately, I live in the Detroit area so if I manage to not get photos or video of an important reveal or new-to-the-NAIAS vehicle, I can always go back during the Industry Preview that follows the press days. While reading Derek Kreindler’s NAIAS recap I realized that one of the cars that I missed was the Chevrolet SS performance sedan. A couple of months ago our colleague Bark M speculated that General Motors was not trying very hard to sell the new $44,000 SS. After photographing the SS at the NAIAS, I think that Bark M might have been on to something.

$44,470 will buy you a Chevrolet SS when it goes on sale later this year. That’s about $7,500 less than a base model, no-options C7 Corvette Stingray $5300 less than a Chrysler 300C SRT8 and $2995 less than a Dodge Charger SRT8. The SRT8 cars have more power, but the SS does have a couple advantages; it’s more subdued looking than the overwrought Charger.

While we get the Chevrolet SS with a naturally aspirated small-block V8 and a two-pedal transmission, customers in the UK get a much more aggressive package.

Here’s our first look at the Chevrolet SS. Silly moniker aside, it looks like a home run.

A couple of years ago, I attended my last General Motors press event. It was the debut of the Cadillac CTS-v Coupe and it was held at the Monticello country-club racetrack. I recall being impressed with the car, and I recall being impressed with Mark Reuss, the second-generation GM executive who brought his own helmet and his Grand-Am license to the event. Like Bob Lutz, Reuss is a big, handsome, improbably wealthy fellow who travels with a personal assistant, speaks in a no-nonsense tone, and carries himself with impervious confidence.

My attitude to the superstar dudes of the industry closely parallels that of O’Shea Jackson (warning: listening to that song at work will GET YOU FIRED) so I didn’t bother to chat Mr. Reuss up until we found ourselves side by side in the airport terminal. I asked him his opinion of the handling differences between the various CTS bodystyles, listened to him tell a couple of stories about road racing, and received some mild chastisement for turfing “his” Cadillac at high speed. It wasn’t until my flight home was halfway over that I realized: Yeah, he’s a great guy, but his company is failing miserably and he really isn’t doing anything to stop it. GM is chock-full of likable, even admirable people who are nevertheless collectively part of a great tragedy. It really doesn’t matter how “cool” a guy like Mark Reuss is. He’s being beaten out of his socks by “uncool” people at other companies, and as automotive journalists we’re not serving the truth if we don’t remind our readers of that simple fact every time it’s necessary. Every single time. Even if nobody else is willing to discuss the enormous elephant in the room — you know, the one with “18% Market Share” and “Bailout” and “Worst Product Line In the Industry” tattooed all over its wrinkly bottom.

So with that in mind, let’s talk about the new “Chevrolet SS”.

Holden is expected to make an announcement regarding the export of its Commodore vehicles to North America – essentially confirming the existence of the forthcoming 2013 Chevrolet SS Performance – and apparently it may not be limited to sedans. Utes and wagons could be arriving at some point as well.

Technology blogge r Christopher Price has found out that two all-new 2014 models from GM are coming, thanks to doing some digging around OnStar’s website.

Last week General Motors filed an application with United States Patent & Trademark Office to register SS as a trademark ( search for 85597402 here). Though Chevrolet has used the SS designation since the early 1960s, first appearing on the ’61 Impala SS, it has apparently never before taken the steps to protect it as a trademark.