General Motors is getting pickier about where it does business and the products it sells. Could that also translate to where it will build its products in the future?
In a recent piece from Automotive News’ Mike Colias, the trade publication paints a bleak picture for one of General Motors’ longest running nameplates. The subject was Impala and the question was whether the car named after an African antelope, while well received by the automotive press, could survive the guillotine in a market that increasingly prefers crossovers and SUVs over sedans.
“We have a broad portfolio. But how are we going to look at what are the right vehicles to put in the marketplace? We’ll look at what makes sense and what will generate a return,” General Motors CEO Mary Barra told Automotive News earlier this month.
Naturally, Colias brought up Impala, and the reply stopped short of commitment to the car and the segment.
Courtesy of Bill Grow
This could be the 2nd coolest Chevrolet Impala ever featured on TTAC. We all know Murlee Martin’s Impala from Hell is the first. There just one problem with that; this car is not really a Chevrolet Impala. What you are looking at is a 1967 GMC (General Motors Continental) Impala. In fact, prior to March of this year, this particular Impala had never once turned a wheel on US soil.
We knew the Chevrolet Impala was going to suffer, volume-wise, with the introduction of the tenth-generation model.
No matter how positive its review was in Consumer Reports, no matter how attractive its front end, GM insisted they weren’t going to chase fleet sales. Moreover, the car’s more upmarket positioning and the slow death of its category weren’t going to produce improved sales.
Perhaps what some didn’t realize, however, was that the Impala’s decline was long since underway.
Looking to take advantage of the natural gas boom currently occurring in America, Chevrolet will market a bi-fuel version of its Impala sedan starting next year.
“New York, New York, a helluva town. The Bronx is up but the Battery’s down.”
New York City. The World’s Capital. It has something for everyone and everything for someone. One can travel the globe and never find better restaurants, theatre, shopping, museums, or music.
It’s also an awful, awful place to drive.
Parking is non-existent or hellaciously expensive. Taxi drivers show no concern for surrounding vehicles, changing lanes at will. Pedestrians leap out in front of vehicles–sometimes sober, but most of the time not. And the traffic! Sitting in the Lincoln Tunnel for ninety minutes “just because” is a daily occurrence. What vehicle can survive such a test?
Enter the 2014 Chevrolet Impala.
Since it took me so many months to scan the hundreds of 35mm, 126, 110, and Super 8 negatives and slides that went into the telling of the 1965 Impala Hell Project Story (tip for time-travelers: if you’re going to document a project like this, wait until digital photography becomes cheap and easy), I figure it makes sense to put together a single roundup page with links to all 20 parts in the series. For those of you unfamiliar with this series, it tells the story of a 1965 Chevrolet Impala sedan that I bought in 1990 and spent a decade daily-driving and modifying into, among other things, an art car and a 13-second drag racer. Here’s your portal to each chapter.
Recent talk of Chevrolet attempting to convert the 2014 Impala from 75 percent fleet sales to 70 percent retail sales seemed like an improbable figure. Judging the success of any new car is a crapshoot for most of us, but one thing is for sure; the full-size sedan segment as a whole, is declining.
The W-Body Chevrolet Impala, so beloved by the horribly biased, anti-Detroit, anti-GM staff and readership of TTAC, will live on for one more year, as a fleet vehicle dubbed the “Impala Limited”.