#ChevroletCruze

Across the U.S. auto industry, there are a number of auto brands that are actually selling more passenger cars in 2017 than in 2016: Jaguar, Lincoln, Infiniti, Subaru, Volkswagen.

Some specific models, many with all-wheel-drive availability like the Audi A5, Subaru Impreza, and Volkswagen Golf, are enjoying far greater sales success this year than last.

But you know the story. Generally speaking, Americans are buying far fewer cars now than they used to. From more than 50 percent just five years ago, passenger car market share is down to 37 percent. Nowhere is this more obvious than at traditional domestic manufacturers, the Detroit Three.

In June 2017, General Motors reported 29,182 U.S. sales of its Chevrolet Equinox, the company’s most popular non-truck model in America.

A 49-percent year-over-year improvement made June the best month for the Equinox since May 2015.

Combined with sharp declines from Chevrolet’s three mainline sedans, it also made the Equinox more popular in June than the Chevrolet Cruze, Malibu, and Impala combined.

As if we needed more evidence that Americans want crossovers, not cars.

General Motors seems to hope buyers of its upcoming diesel Chevrolet Cruze hatchback are interested in both fuel economy and tossing around their new purchases with reckless abandon.

When it goes on sale this fall, the 2018 Cruze diesel hatch will offer a standard six-speed manual transmission, as well as something you won’t find on its diesel sedan sibling — the RS Package. It looks like “fun diesel” is the new “clean diesel.”

Mazda hasn’t always proven capable of winning hearts and minds in the U.S. marketplace. But in buff book comparison tests, Mazda possesses a recipe for success.

Possessed.

Nine months ago, for instance, a 2016 Mazda 3 i Grand Touring spanked the Nissan Sentra and scored substantial victories over the 2016 Chevrolet Cruze LT and 2017 Hyundai Elantra Limited in a five-car Car And Driver comparison test. Only the 2016 Honda Civic EX came close. Car And Driver was quite right in pointing out the Mazda 3 overachieved “in a world where excellence isn’t always rewarded with sales.” TTAC’s east coast reviewers came to the same conclusion four months ago.

Indeed, U.S. sales of the Mazda 3 fell to a 10-year low in 2016. Now, with sales in 2017 on track to fall to a 13-year low, the Mazda 3 has lost a comparison test.

And not just to one car, but two.

It wasn’t long ago that the Detroit Three were fending off the Japanese on home soil as the Land of the Rising Sun cranked out reliable car after reliable car for the American masses. Then came the Koreans — Kia and Hyundai — who brought over cheap metal to win market share but quickly turned around their quality and reliability woes and produced some of the best products in the industry.

So why is it that, after 108 years of building automobiles, General Motors still manufactures abysmal garbage?

It’s not easy to live down past embarrassments.

In a junior high school basketball game, I banked in a free throw. Two decades later, do you think my older brothers have forgotten?

More than two decades ago, General Motors launched the third-generation Chevrolet Cavalier. The degree to which it was an abysmal excuse for a Honda Civic rival became increasingly clear over its decade-long run. Although its replacement, the Chevrolet Cobalt, won’t go down in history as an all-time great, it was a meaningful leap forward. The Cobalt’s replacement, Chevrolet’s first Cruze, was full of big car manners in a small car body.

Now we have the second-generation Cruze, thankfully offered in North America in a hatchback bodystyle.

The 2017 Chevrolet Cruze Hatchback is by no means perfect, but if you haven’t already re-written the line in your brain under “Chevrolet Small Car Reputation,” it’s time to do so.

Update: Added dealer info, sales background.

Contrary to a statement released two days ago by General Motors, it seems not all Cruze sedans sold in the United States are made in the United States.

According to TTAC alum Ed Niedermeyer, a number of 2017 Chevrolet Cruzes — even those for sale at a dealer in Lordstown, Ohio, where GM manufactures the Cruze in the United States — are Hecho en Mexico.

Tarted-up production cars revealed at the SEMA show aren’t exactly the stuff of shocked gasps and hurriedly sent text messages to friends, but there’s often some useful gear to come out of the annual trade jamboree.

The blue window tinting and wheels on the pair of Blue Line “concepts” trotted out by Chevrolet ahead of the show likely impressed no one, but it’s what lies beneath that matters. Starting next year, the bowtie brand will let owners of its newly redesigned compact gain some extra horsepower in a manner that won’t void the warranty.

Yes, the Cruze is joining the tuner scene.

The Chevrolet Cruze Diesel returns in 2017, packing a smaller oil-burning four-cylinder and more torque than the first-generation model, but there’s another major change from its predecessor.

According to GMInsideNews, the next-generation Cruze Diesel will offer both a manual and automatic transmission. Clearly, GM wasn’t lying about its plan to romance former Volkswagen owners.

With its diesel-powered competition sidelined by scandal (and soon to be scrapped), General Motors sees a big window of opportunity for its new Chevrolet Cruze diesel.

Rather than being worried about consumer sentiment in the wake of Volkswagen’s emissions scandal, GM can’t wait to put the moves on the legions of spurned diesel diehards, Automotive News reports.

An anonymous GM employee writes:

I have a field role with General Motors that affords me the luxury of driving (mostly) anything in The General’s portfolio. I can choose from any brand except Cadillac, and can’t drive a Corvette or pickup (because of retail demand and limited supply). I’m 22 with student debt down into the low four digits. GM pays for gas, insurance, and incidentals like oil changes and winter tires because I need a car to do my job. I live in a snow-heavy state where I’m expected to do around 30,000 miles a year for business travel alone. Finally, I switch out cars every four months because that means it remains eligible for new vehicle incentives and programs when it’s sold back to the dealer at a big discount.

Here’s the catch: the vehicle is considered a taxable benefit.

Chevrolet just announced pricing for the 2017 Cruze hatchback due out this fall, and the extra cargo volume tacks on about $4,700 to the price of a base sedan.

Buyers looking for an extra 32.4 cubic feet of cargo space (with rear seats folded) will pay an MSRP of $22,190 — a price that includes a destination freight charge, but not taxes, fees and other monetary hassles.

General Motors wants to use a model name once applied to a compact, rear-wheel-drive sports coupe, and has the trademark filing to prove it.

The automaker applied to trademark the name “Chevrolet Code” for automotive use on June 2, AutoGuide reports, leading many to believe the taught, Alpha-platform Code 130R concept car shown at the 2012 Detroit Auto Show could soon be headed to production.

But is Chevrolet really going to slot another rear-drive coupe into the Chevrolet lineup? It’s very unlikely, and here’s why.

Summer’s here, and it’s never been a better time to please, please buy one of our cars, General Motors wants buyers to know.

The automaker plans to roll out a host of incentives during the month of June, Automotive News reports, to make up for a month that saw combined sales at all of its divisions sink 18 percent year-over-year.

This Saturday is the calm before the storm.

While the Los Angeles Auto Show is the opening act of the North American auto show season, Detroit is the main event. Here’s what to expect at the 2016 North American International Auto Show, which begins this Monday.

That, Herr Müller is planning on visiting Detroit and U.S. regulators, and the Infiniti QX30 name change was forced by dealers … after the break!