Blank Canvas: Ford Ditches Vehicle Subscription Business

Just a short time ago, vehicle subscription services were hailed as the second coming, permitting drivers the freedom to select from a range of vehicles for a single monthly payment. Proponents touted it as a way for manufacturers to display their wares and for buyers to sample a wide array of cars. Opponents said OEMs could potentially lose money by having all these used cars on hand.

It would seem the latter is beginning to prevail with a cadre of companies getting out of the subscription game faster than an aging athlete getting traded to another team. Fair, the $1.2 billion startup company backed by SoftBank, just picked up Canvas from the Ford Motor Company.

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Ford's Chariot Program Didn't Last Very Long

Chariot, Ford’s app-based shuttle service, has announced it will throw in the towel due to the rapidly changing “mobility landscape” of major cities. When the company launched in 2014 with Jim Hackett at the helm, it joined a bundle of “microtransit” firms hoping to undercut brands like Uber while providing a viable alternative to public transportation.

Ford acquired the company in March of 2016 for a reported $65 million, proving that not every mobility firm can be a golden goose. It snagged Hackett and made him Ford CEO roughly a year later, where he continued to oversee Chariot as chairman of the automaker’s Smart Mobility subsidiary. Unfortunately, the service is no longer deemed sustainable.

On the upside of things, this ought to put a few coins in the jar labeled “Restructuring Program” at Ford’s Dearborn headquarters.

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Junkyard Find: 1991 Dodge Colt Vista 4WD

Unless there’s a super-rare find that requires immediate action or it’s half-price day, I usually avoid hitting Denver junkyards when it’s snowing and/or below freezing out. Thanks to the magic of high altitude, it feels more like December than late April here… but checking the online inventory at my local self-service yard revealed a potential engine-donor for my ’41 Plymouth project. Disregard the snow, pack up the tools!

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  • J. 2017 was the last year the Camry was offered with a manual transmission
  • MRF 95 T-Bird Sears and JC Whitney also had similar dune buggy kits. The VW accessories along with the running gear for legal use just bolted on. Hmm Amazon? A Bradley GT or Kelmark kit using an electric “skateboard” platform would also be cool.
  • Inside Looking Out Cadillac now associates with rap music. In the past it was all about rock'n'roll. Rap is environmentally friendlier than rock'n'roll.
  • EBFlex This is nothing compared to what Ford is doing. The fake lightning is seeing massive price increases for 2023. Remember how they self pleasured themselves about the fake lightning starting under $40k? In 2023, the price jumps by a very Tesla like $7,000. And that’s not the biggest price jump. And much less talked about, the government fleet discounts are going away. So for a basic 3.3L Explorer, the price is jumping $8,500. S basic F150 is also now $8,500 more. Im sure the same people that complained about the oil companies making “obscene profits” will say the same thing about Ford.
  • Bobbysirhan Sometimes it seems like GM has accepted that the customers they still have are never going to come to their senses and that there aren't any new dupes on the horizon, so they might as well milk their existing cows harder.