Opinion: Cadillac is Making a Mistake With the Ultra Luxurious 2024 CELESTIQ, a $300,000-plus Liftback
As we just reported, Cadillac has just released some more information about their upcoming flagship, the elegantly named and always capitalized CELESTIQ. Set to arrive for the 2024 model year, Cadillac promises its new halo five-door will be unlike any EV ever built previously, and single-handedly restore Cadillac to its former “Standard of the World” status. I really don’t think so.
It isn’t every day that Cadillac and Rolls-Royce release – within hours of each other – vehicles which may very well be going toe-to-toe for the same moneyed customer. If you’re a one percenter with designs on placing an enormous EV in yer fleet (one that is decidedly not an SUV), then there soon will be a brace of new options.
We’ve known for some time that the top rung of General Motors is all in on electrification, a decision that has elated some and caused others to flee. Set to serve as the brand’s flagship is the Celestiq, a slinky fastback with an expected price tag north of a quarter million dollars.
What’s your take on the specter of a $300,000 Cadillac?
Here at TTAC World Headquarters, we’re all in lockstep agreement that Cadillac’s electric vehicle naming strategy is both awesome and timeless. Names like Lyriq and Celestiq defy any and all attempts at derision and joke-making.
With that lie out of the way, let’s move on to the next addition to the brand’s EV stable: Symboliq.
God, that’s an awkward word to type… and pronounce. Regardless, the upcoming Celestiq is a halo for the brand — a fastback-style four-door electric with exclusivity in spades. General Motors envisions it as a limited-production offering, and its price will reflect its status.
The Name Game: Cadillac's Future EVs Ditch Alphanumerics in a Questionable Way, but at Least There's an Actual Flagship
Yesterday was EV Day at General Motors, with the automaker revealing a $20 billion roadmap to electric vehicle dominance. By 2025, a slew of EVs riding atop a new modular platform (and powered by an innovative new battery) will find a home in every GM brand, segment, and price point, the automaker claims.
Some of those vehicles already have names. Perhaps we were too quick to call for the return of traditional naming conventions at Cadillac.
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