Bark's Bites: Subprime Customers Don't Get To Negotiate

Dodge. Nissan. Kia. Mitsubishi. Ever wonder how any cars from these makes end up getting sold?

While there are certainly cars from these brands that attract the higher end of the automotive consumer marketplace (Hellcat, anyone?), the vast majority of the customers who end up in a car from one of these brands are in them for one reason, and one reason alone: they’ve got subprime credit. And they’re not alone.

In fact, over half of the American public now has subprime credit, and there’s no sign that it’s getting better any time soon. As a result, most customers are just walking into a dealership hoping to be approved for a loan. Instead of being in a position of power when it comes to negotiation, they’re in a position of weakness.

For dealers, this is great news. For consumers, it’s awful.

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Journalist Prods Elon Musk Into Closing the Model 3's Bulk Order Loophole

Like a sign next to the egg roll pit at a Chinese buffet, Tesla’s “two Model 3s per person” rule could have been ignored by hungry customers.

Tesla founder Elon Musk had to go on the defensive recently after a financial journalist reserved 20 units of the upcoming 215-mile electric sedan, Automotive News reports.

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AutoNation Parts Ways With Third-Party Lead Providers, Pursues Own Online Project

In its pursuit of establishing an online store where shoppers can do (almost) everything related to the car-buying experience, AutoNation Inc. announced last week it would no longer use third-party lead providers, focusing instead on its own online plans.

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  • Jalop1991 Eh?
  • EBFlex Wow Canada actually doing something decent for a change. What a concept.
  • 3-On-The-Tree To Khory, I was a firefighter as well and the worst thing about car fires was the fumes from all the plastics and rubber, tires etc.
  • ToolGuy I listened to this podcast today and I read the study summary at "www dot iseecars dot com slash longest-lasting-cars-study" and this study is weird. Multiple issues with this thing.
  • Sayahh If you can stop ppl from leaving way more than 7 car lengths between cars because they are texting, then you csn improve speeds and traffic flow tremendously IMO.