#CarBuyingTips

In the olden days known as the late 20th century, an ancient artifact called a “newspaper” would be dropped by your front door.

Inside this mostly unrecycled piece of pulp was an automotive “Classified” section. In better times, this magical list of thousands of vehicles would have offered car buyers an incurably acute case of acronymitis. “1994 Camry, ps, pw, a/c, auto, abs, 1 ownr! $5500 Ph#…”. A short three line list of minimalist communicado would have cost the seller about $50.00 and given them a secondary presence in a newspaper section that made millions for major publishers.

There was only one saving grace if you wanted to find cars for sale that offered big print, big pictures and big discounts. The new car advertising section… and there were two reasons for that.

When it comes to buying a used car there are two basic negotiating mindsets. You can either be fair and decent or unfair and obnoxious. If you seek to chisel and deceive then chances are you will get a bad car. Only the desperate and deceitful are willing to put up with that type of BS.

Want a ‘great’ car? Then realize that many sellers respond extremely well to honesty and decency. Win – win is no sin. So, karma lovers, here’s some tips for negotiating the purchase of a used car by observing the Golden Rule.

[Ed: Part one of Steve Lang’s updated used car buying guide is here, part two is here.]

You can rigorously apply the tests described by previous installments of this series without encountering a single setback. However when it comes to buying a used car, it pays to assume one simple salient fact: you don’t know the complete truth.

At least not yet.

Throughout the history of the automobile in America, one city has been synonymous with the industry and culture of cars. Booming with America’s great period of industrialization, Detroit became the Motor City, the hometown of an industry that created a blue-collar middle class and a culture based on personal mobility. But as America has entered the post-industrial age, as the focus of our economy has shifted from production to consumption, Detroit has been left behind. Long used to defining consumer tastes, Detroit was caught unawares by the changes wrought by globalization and the rise of information technology. And as America’s traditional auto industry struggles to redefine itself in the new economy, another Motor City is rising to meet the challenges of a new age.

Tesla released the finalized features and pricing for the Model S sedan this week, with deliveries of the most expensive variants to begin in “mid-2012,” the others to follow by the end of next year. More than a few people who thought they were going to be able to buy a “premium electric sedan” for $50,000 seem miffed by the final pricing. Yes, there will eventually be a $50,000 car (after a $7,500 tax credit). But it won’t have full motor power, leather, nav, or the ability to use fast-charging stations. Tick off all the boxes, and the Model S pushes double the hyped number. But, let’s face it, these guys have to turn a profit and must pay at least as much for parts as the big established car companies, on top of that big expensive battery pack. So does the announced pricing seem reasonable?

The rise of the internet has had myriad effects on everyday life, not the least of which has been its profound impact on consumer behavior. With ever more data being made available online, and with the rise of independent alternative media outlets like TTAC, car buyers in particular are fundamentally changing their relationship to the car buying process. Dealers have been noting for some time that the internet has created better-informed buyers who, armed with more information, are demanding the car they want at the best possible price, wreaking havoc on traditional car dealer tactics like upselling and opaque pricing policies.

But as the eternal dance between supply and demand shifts in favor of consumers, some dealers and OEMs are having a tough time adjusting to the new reality. At the same time, the need to make money off of online consumer education has created some tension for the new breed of consumer-oriented websites. This conflict has now broken out into the open, as the auto transaction data firm TrueCar has found itself locked in a battle with American Honda over the downward pricing pressure created by more widely accessible transaction data. And the outcome of this conflict could have profound impacts on the ever-changing face of the new car market.

Sometimes the stars align. Last week’s article about the “Consumer Watchdog” Elantra fuel-economy press release had ruffled some feathers and aroused my personal curiosity regarding the Elantra’s alleged thirst. And then — wouldn’t you know it — I found myself with a chance to run South and visit a few friends. The time frame was short. Had to be there and back in 36 hours, covering about 435 miles each way. And the nice people at Enterprise were willing to rent me a 2011 Elantra for a two-day stretch at a total of $50.36.

This was my math: (900 miles/23.5 mpg) * $3.18 = $121.78. That would be the cost of running my Town Car. A mythical 40mpg Elantra plugged into the same equation would cost $71.55. Difference of $50.23. Clearly some sort of sign, right? Might as well rent the Hyundai and conduct a highly non-scientific test. Along the way, we’d ask the usual questions: How well does the Elantra hold up in rental service? Is this the class killer some people want it to be, or the mid-packer described in TTAC tests up to this point? Can’t this thing go any faster? What time is lunch?

We’ve been a bit critical of Honda’s advertising recently, and though I’m not a big fan of most of the latest David Puddy (OK, OK, Patrick Warburton) spots, I have to give it up for this one. I’ve wondered about the “cars with bows” ad meme for some time now, and though it was estimated that some 50,000+ vehicles were given as gifts last holiday season, I really can’t wait for the ad theme to die. We all love surprise gifts (especially expensive ones), but shouldn’t the person who will actually be driving the car have some say in what they get? I mean, I’d be grateful if someone bought me a new Lexus RX (a chief perpetrator of this ad meme) out of the blue… but mostly in the “it’s the thought that counts” way. Want to surprise someone with something expensive? Buy them jewelry or a watch. Want to buy someone a car? Make sure you really know exactly what car the giftee wants, and for goodness sake, make sure they drive it and the competition first. Surprises last a few seconds, the right car will delight for years to come.

Are car buyers rational? Anyone who deals with car-shopping consumers on a regular basis would probably answer with a hearty “no.” In fact in my experience, helping prospective car buyers navigate the many considerations and options available on the market usually ends with me throwing up my hands and saying “if you like a car, just buy it.” But according to research cited by Wired’s Jonah Lehrer, conscious reasoning might not be the ideal way to shop for a car in the first place. Sometimes “going with the gut,” and making a decision without thinking it through is the best way to solve complex choices like finding the car that’s perfect for you.

When it comes to buying a used car there are two basic negotiating mindsets. You can either be fair and decent or unfair and obnoxious. If you seek to chisel and deceive then chances are you will get a bad car. Only the desperate and deceitful are willing to put up with that type of BS.

Want a ‘great’ car? Then realize that many sellers respond extremely well to honesty and decency. Win – win is no sin. So, karma lovers, here’s some tips for negotiating the purchase of a used car by observing the Golden Rule.

[Ed: Part one of Steve Lang’s updated used car buying guide is here, part two is here.]

You can rigorously apply the tests described by previous installments of this series without encountering a single setback. However when it comes to buying a used car it pays to assume one simple salient fact: you don’t know the complete truth. At least not yet.

When it comes to pursuing the deeper truths about a used car an experienced mechanic will inevitably become your greatest ally and advocate. For most consumers finding a knowledgeable mechanic will be the most important step in the used car buying process.

Before we talk about that, I want to be perfectly clear on this point. A used car is guilty until proven innocent. Do not buy one without taking the car for a professional inspection. If the seller doesn’t agree to let you do so you’re done. Period. No exceptions. Ever.

[Editor’s note: Part One of Steve Lang’s updated guide to used car buying can be found here]

Schedule the test drive for a time when there’s no rush. If it’s bad weather, reschedule. Take a little notebook, write a quick check list based on this article, and make notes. When you approach the car’s owner, be friendly, polite and courteous. Do NOT try to “beat them down” to get a better deal. While you have every right to ask direct questions, you have no more right to insult their car than one of their children.

I’ve got three kids, so no M Coupe or other common object of pistonhead lust for me. Since 2003 I’ve been stuffing the brood into the back of a Mazda Protege5 while casually looking, off and on (mostly off) for a suitable three-row people hauler. Most people don’t spend six years looking for a car, but I’ve never found the right one at the right price. The right one being quite nice, since I’m picky (about cars at least). And the right price being low, because I’m cheap.

In Part 1, we found that, despite its large overall sample size, Consumer Reports’ has serious gaps in its coverage. But what about the reliability ratings they can provide? An FAQ asserts CR’s ability to split results by engines, drive types, and so forth. At first glance, this appears valuable, as CR’s reliability scores often differ from powertrain to powertrain. But are these differences valid? Should you avoid the V6 in the Camry or insist that your Flex be EcoBoosted?