Bark's Bites: What Will Car Buying Look Like Post COVID-19? Maybe Not What You Think

My maternal grandmother lived with my mom, my brother, and me until I was about fifteen years old, when she suddenly passed away from complications resulting from a stroke. She was an amusing woman to be around — her personality was an interesting blend of old world sensibility and shocking racism. Grandmom had a degree from the Philadelphia College of the Bible, and could quote chapter and verse to you, and then curse you out for leaving socks on the floor seconds later. But the one thing that I remember the most about her was that she kept a large tin of buttons in her room.

If you had a jacket or a shirt that was missing a button, Grandmom would slowly shuffle over to her chest of drawers, pull out her tin, and carefully dig until she found an exact match — which she always had. One day, I asked Grandmom Mary Ellen why she had all of these buttons, some of which were clearly decades old.

“When I was younger,” she said, “we saved everything. You never knew if you’d be able to find those things again if another depression hit.

“Cotton from medicine bottles. Newspapers. Scrap metal. Cardboard. And then we’d find ways to reuse it. The economy came back from the Great Depression, but my parents never did. I guess I still have some of their habits.”

Okay, Bark, you’re over 200 words into an editorial, and you haven’t said a thing about cars yet. But hear me out. Everybody thinks that this “blip” in the economy is going to shift the way that people buy cars, that the online shopping model will become the new normal. Perhaps we’ll even see the death of the franchise model, and direct-to-consumer sales will start happening.

Your Uncle Bark knows better. Click the jump to see how my conversations with dealers have led me to believe that the car buying business is going to change — but not for the better. Just like those hoarders who lived through the Great Depression, manufacturers, dealers, and buyers will likely have their behaviors changed for good by this… I can’t use the politically charged language I’d like to here. We’ll call it a crisis.

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Ask Bark: When Ask Bark Happens In the Real World

You would think that I would know better by now, right? That after literally years of doing this whole “What Car Should I Buy” thing (which sounds a lot like the name of a series on a competing blog that started after “Ask Bark” become the most widely read feature at TTAC), that I would realize people always take immense amounts of my time and virtually never follow my advice. But when I had a close friend ask me for help with buying a car for his wife, I mean, of course I said that I’d help. As I recently saw a fellow automotive writer say, I guess I’m a “gluten for punishment.”

Sounds painful.

Not because I actually expected them to take my advice, of course, but because this was going to be a chance to actually negotiate a deal in person. And if there’s one thing Ol’ Bark loves, it’s going toe-to-toe with a car dealer — it’s literally my favorite thing to do. Since I’m not planning to buy a car any time soon, this would be the next best thing.

So here’s the situation: my friend got married a couple of years ago to a young lady from his home country of Colombia, who is relatively new to the States and doesn’t have much credit history. Unfortunately, prior to this, my friend had also gone through a nasty divorce which caused him to declare a Chapter 7 bankruptcy, so they were in a bit of a pickle when it came to financing. They had bought an older Nissan Versa for cash last year, but the transmission was on its last legs, and the cost of fixing the car would have been 2-3 times the actual value. Buying that car had eaten up nearly all of their cash on hand, so they needed to find a cheap, cheerful, and reliable car that would allow her to build up some credit history and also provide solid transportation — all for less than $250 a month.

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Bark's Bites: When Used BMW M Cars Attack (Potential Customers)

Most people who write to me asking for car buying advice actually take it. That’s in stark contrast to what happens in the real world, where a friend will ask my opinion about a car in his search for confirmation bias. I’ve written about my frustration with this in the past, but just like politicians talking about social issues, I’ve evolved on this one. I now cheerfully offer roughly 5 percent of my attention to these requests and go about my day.

However, I do have one friend from the dayz of wayback who has asked for and actually taken my advice in a few cases — not so much on what car to buy, although I mildly influenced his Honda Pilot Elite selection a couple of years ago — but on the deals themselves. For the purposes of this conversation, we’ll call him Joe. I always knew Joe was a good guy back when we were in high school together, mostly because he had a part-time gig as a bagger at the same grocery store where my mom was secretly a second shift cashier. He could have used that as an opportunity to make fun of me for being poor, but he never did. So, yeah, good dude.

In additional to the aforementioned Pilot, Joe has a BMW Z4 for a fun, summer-focused whip. He’s enjoyed the little Bimmer, so naturally his eyes bugged out a bit when he saw a 2015 M6 Competition and Executive package with only 34k miles on the clock at a local dealership. For those who haven’t done a lot of M shopping lately, that’s a fairly difficult car to find. He pinged me on Zuck Chat and asked me to take a look.

Of course, none of the regular Bark readers will be surprised to know that everything about this deal reeked from the get-go.

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Ask Bark: Let's Make A Deal (On Leftover Inventory)

When it comes to getting a deal on a new car, I’ve definitely been at both ends of the spectrum. I’ve paid MSRP for cars that were selling well above (see: Boss 302, Focus RS), and I’ve negotiated like crazy to save thousands below sticker, too. But my best deal I ever got was on a 2004 Mazda RX-8 that was still on the lot in June 2005. I ultimately paid $23,000 for a car that had an original MSRP of $31,500.

It wasn’t easy.

It took visits to three different dealerships, multiple return visits to the dealership where I actually purchased the car, and some, er, creative paperwork on the part of the dealer to get the deal through financing (I signed up for a LOT of credit cards on Ohio State’s campus when I was a student. Don’t judge me, they were giving away 2-liters of soda). All in all, it took about three weeks to get the Sunlight Silver RX-8 touring to its permanent home in my apartment complex’s garage.

But if you really want to steal a car, buying the previous model year is always a great way to get an initial win, especially if you plan to keep the car past the majority of its depreciation curve. Today’s Ask Bark deal’s with just such a scenario, but will our shopper be able to find the deal he wants? Click the jump to find out.

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Ask Bark: Breaking The Cycle Of Negative Equity

When I was in high school, many moons ago, I had to recreate an historical debate in front of the class as part of a project for my American History class. I was assigned to take a “pro” position on the Three-Fifths Compromise (I don’t imagine that these sorts of things happen much in high school today). My opponent in the debate was a young lady who was, shall we say, a little different. She didn’t have many friends, she was socially awkward, and I’m not entirely sure that I’d ever actually heard her speak before.

We picked numbers out of a hat to see which one of us would go first, and she won. Right from the beginning, it was evident that things weren’t going to go well. She starting mumbling, inaudibly repeating the same thing over and over. Our teacher, a kind, and gentle man, asked her to speak just a little bit louder.

“Three fourths of a person, that’s all they were. Three fourths of a person!” And then she broke into hysterics and ran out of the room. The teacher sprinted out the door after her, returning after a few moments.

“Now, everybody,” he began, “Mary (not her real name) is our friend. When she comes back in the room, I ask each of you to treat her as our friend.” Let’s be honest. She wasn’t our friend. But in that moment, thanks to a kind word from our teacher, we did our best to treat her as one.

Here at Ask Bark, we get a lot of emails. As the curator of said emails, I do my best to answer all of them personally, even if I can’t dedicate precious ones and zeroes to them in this space. Some of them just aren’t interesting enough for me to dedicate an entire column to answering — it’s often as simple as “Don’t go to that dealer if they’re pulling that garbage on you,” or, “No, it’s never a good idea to spend all of your money on a used German car that’s out of warranty.” Stuff like that.

But every so often, I get an email that both excites and terrifies me, because I know that there is sufficient content within for a good column, but will also likely expose the writer of the correspondence to the combined vitriol of TTAC’s Best & Brightest. Today is such a day. So, everybody, Tom is our friend. After you’ve read his email, I ask each of you to treat him as our friend.

Here we go.

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Ask Bark: Why Don't Dealers Just Make Better Deals?

“I’ll tell you something.”

Normally this sort of phrase is followed by, well, something. But the grizzled old dealership veteran seated across the desk from me seemed to be sizing me up a bit, seeing if I was worth the time it would take for him to dispense some of his six decades’ worth of wisdom. After a deep sigh, he must have decided that I was, because he continued.

“This is the worst business. The absolute worst. I invest $30,000 to make $500 — if I’m lucky. Even Vegas would give me those odds. If I had any sense at all, I’d liquidate every car on the damned lot and put all of my money in the stock market. If I had done that at the beginning up the year, I’d be up a couple of hundred grand right now.”

I sensed that I was supposed to say nothing. So I did just that, silently encouraging him to continue.

He noticed my obedience and nodded gently. “Of course, I’d never do anything of the sort. I was born into it, you know. I’m a little bit older than most people think. My father opened the first of the Japanese stores here in (undisclosed state). Then he opened another one. I opened the first Korean store. And now look at me — master of all I survey, owner of ten points.

“As much as I want to get out the business — as much as I wish Daddy had never even thought about buying a car lot — I can’t. But you, young man, you should get out now. I mean now.”

It only took me about seven more years to follow his advice. I am officially out of the car business — kinda. I still have clients who have automotive clients. But I don’t directly sell to car dealerships anymore, which is why I have no problem pulling back the curtain in answering this next question from our friend and reader, Bart.

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Bark's Bites: The Car Buyer's Path

In 2017, car dealers across the country experienced something they hadn’t experienced in a decade — a year without sales growth. The decline was ever so slight, thanks largely to a couple of bad hombres named Irma and Harvey, but it was a bit of a challenge for dealers who were used to consistent improvement year-over-year since the Great Recession. As such, dealers and automakers are more concerned than ever about consumer shopping behavior, because all of the predictions for 2018 indicate a continued decline for new car sales in the U.S.

Dealers are no longer content simply to throw their inventory up on a third-party listing site, hoping to win your click. They’ve paid millions of dollars to collect unstructured data, track your online behavior, and enter your name into customer relationship management systems.

Today, I’m going to walk you through the way that the industry thinks you shop for cars, and you can tell me if they’re right.

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Bark's Bites: Turn, Turn, Turn

“The internet has ruined the car business.”

“I’m not interested in a race to the bottom.”

“There’s an ass for every seat.”

Yes, my friends, in the year 2017, dealership general managers still say these sentences. What’s worse is that they’re not even being ironic. And in this era of record-setting car sales (yes, despite what you’ve heard, 2017 is going to be the fourth-best sales year in history), some of them are even able to keep their jobs.

But smart dealers know better. They know that the internet is their friend, that being the cheapest sometimes really is the best strategy, and that no, there most definitely is not an ass for that 2013 Malibu that’s priced at 117 percent of the market average.

Why are they so smart? Because they understand a seemingly simple concept that can get quite complicated when dealers try to execute it. That concept? It’s called “turn.”

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Ask Bark Brief: Midlife Crisis Sedan?

Mattias writes:

I’m doing my responsible midlife crisis thing, and I’m wanting a V8 sedan. My budget is around $40,000, and I’m looking at used examples of the Lexus IS-F, Cadillac CTS-V, and Chevy SS.

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Ask Bark: The Thrill Is Gone (Or Will Be Very Soon)

Charles writes:

Dear Bark,

The 1986 silver, manual Accord Yokohama company car I was lucky enough to cut my teeth on in rural Ohio still comes to me in my dreams as I’m nigh on middle age. Here I am back in Ohio, and I’m sitting on the theoretical cash for my ’15 Golf TDI. My neurotic self vacillates far and wide: country boy F-150, Tacoma, Fusion Sport, Mustang GT, Civic Type R, Accord V6 Touring? My wife will have the family hauler, but I need something fast and mature that will occasionally accommodate my milk-chugging sons.

My wife says I’m too old for a civic, and she thinks a truck is “trying too hard.” The joy of the car fantasy ceases as soon as you drive one home. This is my struggle: once I choose the car I lose the potentiality. What’s my problem? What’s my car?

Oh, boy. Here comes some tough love. Buckle up.

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When is the Best Time to Buy a Used Car? Right Now

If you fancy yourself an automotive bargain hunter, the best time to score a deal on a used car is right around the corner. So, stop clicking around on Autotrader for five minutes and equip yourself with some useful knowledge to better your odds of snagging some savings.

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Ask Jack: To M3 Or Not To M3?

My friend “Edward” is a conservative fellow. He’s smart, and he’s successful, but he’s also not going to be the first person in a group to, say, jump into a lake of unknown temperature. He’d rather let some other idiot take the risk.

In at least two cases, I’ve been that idiot.

When he met my voluptuous Italian housekeeper at my 40th birthday party, he thought she was pretty neat — but he waited to ask her out until I’d confirmed that said housekeeper was both fantastic in bed and unlikely to send him a boiled rabbit in the mail. And once he saw that owning an Audi S5 didn’t mean that I’d be spending every weekend drinking coffee at the service department, he picked up an Audi S4 for a daily driver. In contrast to my lime green six-speed V8 coupe, however, his Audi was a dual-clutch, supercharged-V6, metallic black four-door. Conservative. Just like him.

Edward would like to replace his S4 before winter comes. My advice to him was to take a safer version of my current path: get himself an Accord V6 sedan for the commuting grind and a brand-new Z51 Corvette for the weekends. He can certainly afford to do it, but instead, he’s thinking about upping the ante to a loaded-up M3 with a dual-clutch transmission. However, I had a slightly different idea, as you will see.

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Ask Bark: Where Is The Dealer Screwing Me The Most?

Kori writes:

Hey, Bark! I’m a 37-year-old woman with a couple of financial degrees and a decade of experience in the world of money, yet I still dread going to the dealership. I know that they’re screwing me but I just don’t know how, and that’s the worst part. I don’t object to the dealer making his fair share of money (I’m a capitalist after all), but I just wish that there was a way to know how they were making that money, and where.

In your experience, where do most customers get the shaft in a car deal, and how can it be avoided?

Thanks for your question, Kori. Most customers feel uneasy about the whole purchase experience for this very reason. Let me see if I can help you feel a little better about it by breaking down the various money aspects.

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Bark's Bites: All The Things You Ain't

I bought a car yesterday ( as seen below). I’ll do the full reveal and write-up for you tomorrow. For now, let’s talk about all the things I considered buying but didn’t, and how it might help you make your own buying decision in the future.

And yes, I bought it. I didn’t lease. We’ll discuss that tomorrow, too.

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Ask Bark: Beater For The Kid, Bimmer For Me

Doug writes:

Hi Sanjeev,

(OH FFS)

I am coming up to a time that many of us must face. My son is about to turn 16 and will need to have his own ride. Currently, we own a 2012 Toyota Highlander that my wife drives, and a 2013 Honda CR-V that I drive. I am currently scheming to dedicate the CR-V to my son and then my daughter as they begin driving, then buy something for me to enjoy driving for a while. My sights are set on a used 2008-2012 BMW 328 that is in the 70,000 mile range. I have always wanted something like this, but would not be able to afford a new one.

So here is my quandary: my wife likes that the CR-V is well rated on safety and that it is not too powerful of a car. But, she and others think the car is too new.

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  • Lorenzo The unspoken killer is that batteries can't be repaired after a fender-bender and the cars are totaled by insurance companies. Very quickly, insurance premiums will be bigger than the the monthly payment, killing all sales. People will be snapping up all the clunkers Tim Healey can find.
  • Lorenzo Massachusetts - with the start/finish line at the tip of Cape Cod.
  • RHD Welcome to TTAH/K, also known as TTAUC (The truth about used cars). There is a hell of a lot of interesting auto news that does not make it to this website.
  • Jkross22 EV makers are hosed. How much bigger is the EV market right now than it already is? Tesla is holding all the cards... existing customer base, no dealers to contend with, largest EV fleet and the only one with a reliable (although more crowded) charging network when you're on the road. They're also the most agile with pricing. I have no idea what BMW, Audi, H/K and Merc are thinking and their sales reflect that. Tesla isn't for me, but I see the appeal. They are the EV for people who really just want a Tesla, which is most EV customers. Rivian and Polestar and Lucid are all in trouble. They'll likely have to be acquired to survive. They probably know it too.
  • Lorenzo The Renaissance Center was spearheaded by Henry Ford II to revitalize the Detroit waterfront. The round towers were a huge mistake, with inefficient floorplans. The space is largely unusable, and rental agents were having trouble renting it out.GM didn't know that, or do research, when they bought it. They just wanted to steal thunder from Ford by making it their new headquarters. Since they now own it, GM will need to tear down the "silver silos" as un-rentable, and take a financial bath.Somewhere, the ghost of Alfred P. Sloan is weeping.