#CanadaAutoSales

Canadians continued to buy new vehicles at a record-setting pace in August 2014 as the market expanded in all corners, SUVs and crossovers; pickup trucks; commercial vans; minivans; and even passenger cars.

The industry’s 8% year-over-year improvement equalled more than 12,000 extra sales in the Canadian market for automakers of virtually all stripes, from Ford and General Motors to the Volkswagen Group and Toyota.

Nissan Canada markets their new entry-level car with a $9998 base price. (It’s $11,398 with destination, $14,698 with a 4-speed auto and air conditioning.)

The Micra is a sub-Versa car in a small car lineup that includes the Sentra and Juke, but no longer the Cube. It is the cheapest car in Canada. Its most obvious direct rival, aside from the Versa, would be the Mitsubishi Mirage. Our managing editor, a certain Mr. Kreindler, says the chassis is “promising” and “shockingly adept.”

You might also be shocked to see the level of popularity achieved by the Micra so early on in its Canadian tenure.

July 2014’s year-over-year Canadian auto sales growth was more significant than the monthly growth rate achieved at any time in the last two years, a period which included record annual sales in 2013.

Not since May 2012, when auto sales jumped 18%, has this rate of growth during a record-setting period been anything much more than gradual. Yet with 18,000 more July sales in 2014 than in 2013 – an 11% improvement – the gradual rate of change suddenly switched to a rapid rate of expansion.