#Camry

This must be the oddest story of the day: According to conventional wisdom, the South Korean market is pretty much closed to American cars. “Not so,” says a company that makes a lot of cars in the U.S. The odd part: The company is Japanese. It’s Toyota. If The Nikkei [sub] has its facts and sources together, then Toyota will export Kentucky-made Camrys to South Korea.

At the launch event for the 2012 Toyota Camry, the presenting executive noted price reductions of up to $2,000. Quite often such reductions are accomplished by deleting previously standard features. Case in point: the 2012 Volkswagen Passat, where we found that once you adjust for feature differences a $7,180 price drop shrunk to a much smaller, if still substantial, $2,400. So with the redesigned Camry I withheld commenting on the price reduction until I could run the car through TrueDelta’s car price comparison tool.

Today, the 7th generation Camry was shown to the Japanese press in Tokyo. It was weeks after the new Camry had been shown in the U:S. and tested by the creme de la TTAC. Actually, it feels like Japan was the last country to get a Camry launch. And honestly, the country deserves short shrift: Less than one percent of the total worldwide Camry production (692,000 in 2010) is sold in Japan. With 14 million made up to date, the Camry is one of the world’s best selling cars, and the Japanese snub their noses at it. More than half of the production goes to the U.S., 22 percent are sold in China, the rest of the world takes the rest.

Steven writes:

Sajeev and Steve,

I have a 2001 Volvo XC wagon, that has about 175 k on it, the car is in pretty good shape, had the tranny replaced before I got it, I have put about 4k in since Jan, the real problem is it gets about 22 MPG with 90% highway, all wheel drive and Turbo=bad gas mileage, I drive about 40,000 miles a year and betwen the gas and the upkeep I am getting killed, hence time for a new car.

Most driving enthusiasts have written off the entire Camry line as the poster child for dull driving appliances. But those who overcame their prejudices and took the 2007-2011 Camry SE for a spin discovered surprisingly firm suspension tuning and, with the V6, a smooth, powerful engine. The most courageous even tried to spread the word. Encountering an anti-Camry diatribe, they’d respond, “But what about the SE?” For 2012 there’s a new Camry. An earlier review covered the overall changes and specifically the non-sport, non-hybrid variants. And the SE?

Apparently, this is Camry week. TTAC has already thrown two of its most feared and revered auto testers, Michael “Hard Plastic Killer” Karesh and Alex “Yellow Fever” Dykes, into the battle – with similar, yet finely nuanced results. Yours truly has arrived in Tokyo, where he cools his heels (as much as a thermostat set to electricity-saving 82F allows,) until the JDM Camry is unveiled on Sept. 5 to by then totally Camry-numb members of the media.

Alas, your correspondent of the car wars has left China too early, because the global Camry conflict has shifted to the Middle Kingdom, which finds itself in search of the core Camry character.

The year: 1992. The rental car: the then-new third-generation Toyota Camry. My father was surprised how much the car drove like his Lexus LS 400, it was so smooth and quiet. While enthusiasts might deride the Camry as an appliance, it had this, and for the last two decades has served as the midsize sedan segment’s benchmark for refinement. Despite dull handling and an interior that grew cheaper with each redesign, sales increased, to the point that the Camry has been the best-selling car in the U.S. for 13 of the last 14 years.

But with competitors more stylish, more powerful, better-finished, and even poised to pass the Camry in refinement, the Camry increasingly trades on past accolades, incentives, and a reputation for reliability. Consequently, younger drivers go elsewhere, and the average buyer has hit the big 6-0. Many have bought their last car. To maintain its leadership, the Camry must improve. With the 2012 redesign, does it? (This review covers the regular Camry. The SE and Hybrid will be evaluated separately.)

So you think when a big company gives you (and your lawyer) a sizable sum to settle a lawsuit, the lawsuit is settled? To their horror, Toyota just found out that it’s not over when it’s over. Toyota could find itself wide open. Possibly to hundreds of old lawsuits that were settled and could haunt them again. Five years ago, Pennie Green’s Camry rolled over. Of course, it was Toyota’s fault, why don’t they build roll-over proof Camrys. The woman was paralyzed. The personal injury suit was settled for $1.5 million. That should be it. Then Ms. Green and her lawyer had a change of mind that could change the world of jurisprudence. At least in America …

It’s called “convergent evolution”, and it refers to cases in which two unrelated, or distantly related, animals evolve to similar shapes or capabilities due to the pressures of their environment. Examples can be found here, with the most interesting one being the “pronghorn antelope”. It really isn’t an antelope, you see. It turns out that when there is pressure in an environment, animals will eventually all adapt to their optimum form for that environment.

While there are many unforgiving environments around the world, from the Sahara to the Arctic Circle, few are as murderous as the American automobile market. It turns out that the aforementioned “optimum form” appeared some time ago, and everyone else has been evolving that way ever since..Don’t worry. You may not believe in evolution, let alone the Mitsubishi Evolution, but I will serve as your John Scopes in this auto-Darwinian voyage.

Driving enthusiasts love to hate the Toyota Camry. Yet, despite the company’s current troubles, it remains the best-selling car in the United States. Hyundai would love to steal the crown, or at least tens of thousands of customers. So it recently launched a totally redesigned 2011 Sonata and will be advertising it heavily. Should Toyota be concerned?

So just how exactly does one become the best selling car in America? The only reliable way one becomes number one in just about anything: doing your homework and practicing every day. And it really does helps if the competition has forgotten that formula.

The Chinese government has been getting serious about controlling the emission and consumption of its rapidly growing fleet. Local manufacturers such as BYD and foreign joint venture partners are quick to rise to the occasion. Toyota’s Chinese joint venture with Guangzhou Automobile launched today a hybrid version of the Camry. The Camry is well liked in China, more than half a million of the non-hybrid version have been sold in China between its launch there in June 2006 and the end of February 2010. The hybrid Camry Hybrid won’t come cheap.