#CammyCorrigan

August. Whole Europe goes on vacation. TTAC’s insular correspondent Cammy Corrigan often mentioned that she would want to write the story of her first trip to The Continent. Last time we left her somewhere on the mountainous road between Nice, France and Ventimiglia, Italy. Let’s catch up with her …

As we were leaving France, my spirits started to lift. Even though I was waving goodbye to the beautiful beach, I saw the silver lining. I’d been to France many times before and was sick of it. I was sick of a country I didn’t like to begin with. But Italy was different. I’d never been to Italy. The closest I’d been to Italy was a Spaghetti Carbonara I had once. I didn’t know what to expect.

My father, if you remember, was driving. And he knew EXACTLY what to expect. You see, driving in the UK is quite a sedate affair. You may get the odd person who’ll stick 2 fingers up at you, but on the whole, it’s quite a stress-free experience. Italy, on the other hand, was its polar opposite.

Traffic lights were just seen as pretty street lamps, road signs were seen as “suggestions” and the most used part of the car was the horn. You see a friend in the street? Honk your horn. Someone cuts you up? Honk your horn. Police stop you? You scream at him and honk your horn. Football team won? You drive up and down the streets honking, you guessed it, your horn. Want to insult an Italian man? Give him the hand signal for two horns, indicating that his wife is sleeping around. If you want to completely disable an Italian car, simply disconnect the horn.

This should give you an idea of how noisy the streets of Italy were.

If the noise didn’t drive you (no pun intended) mad, then the driving would. And the only way to survive on these manic roads was to drive just as mad. And so, for the Italian leg of our trip, my father disappeared and the spirit of Ayrton Senna arrived.

August. Every year, one of the largest barbarian migrations is taking place: Whole Europe goes on vacation. Off to warmer climes. Off to other countries. Or off to The Continent, as they say in Great Britain. TTAC’s insular correspondent Cammy Corrigan often mentioned that she would want to write the story of her first trip to The Continent. What better time than this?

“Wake up!”

“Huh?”

“Wake up!”

“What’s going on?”

“We’re going on holiday!”

“Holiday?! Where?”

“France! Go pack your things! Quickly! We’re leaving in half an hour!”

This didn’t bode well. I hated France. I hated the food, the people, countryside, just everything. It’s not so bad now. Now, I just hate the food. And I’m still not too keen on the people, but it’s a start. In case you were wondering, that was my father. He woke me up to tell me we were going to spend two weeks in France.

Do you remember when Saturn made a last ditch attempt to bring customers back to their showrooms? It asked us to “Rethink” Saturn. Whatever our perception was of them, we almost certainly had it wrong and we had to check them out once more. Ford did a similar thing with “Have you driven a Ford lately?” It’s quite a clever strategy, convince the customer that they had it wrong about your product and invite them to try them again. Well, Toyota seems to trying a similar tactic in order to woo customers back and polish up their corporate image. Now at this point you’re expecting me to unveil some hokey advert which asks us “Try Toyota” (if Toyota is reading this, give me a call and we can work out a licensing fee for my ad slogan). Wrong. It’s not their products. They are fine.

Toyota asks us to rethink the meaning of recall.

When GM went into bankruptcy, people had their money on Saturn going to die. The odds changed a bit when Roger Penske was in talks to buy Saturn. But, in a cruel twist of fate, Saturn was condemned to death by a bunch of executives in France. They vetoed Carlos Ghosn’s idea of supplying Penske with Renault cars for the Saturn brand. The death of Saturn meant that its manufacturing plant in Spring Hill, Tennessee, would join Saturn in the grave. And so it did, along with 800 people who lost their jobs. Suddenly, there is the proverbial glimmer of hope for those 800 workers and the economy of Spring Hill.

I’ve mentioned before that the UK Advertising Standards Agency (ASA) can be quite rabid when pursuing adverts with bold claims. Remember Renault’s run-in (nice alliteration) with the ASA about their claims for “zero emissions”? Or BMW, who tried to give the impression that their 3 litre, 6 cylinder hoonmobile, the Z4, was doing its bit for the environment (presumably by draining it of all that troublesome oil)? Well, the ASA is at it again.

Recently, Nissan claimed that their Leaf will have a battery production cost of $375/kWh. A what? Anyway, this was:

1. Surprising as battery costs for an electric cars were forecast to be between $400 – $700/kWh.
2. Meaningless, as long as people thing in lease rate /month and MPG (and conveniently forget it.

But Tesla’s founding father didn’t like that at all.

I ought to start this article off with the reasons as to why I decided to write this article. I got scalded recently for criticizing Jack Baruth’s article on why Top Gear USA will fail. On reflection, the scalding was well earned. It’s a bit unprofessional to criticize a fellow worker’s work no matter how much you disagree with it.

But this set off a light bulb in my head. Why should I post a comment about why I disagree with an article, and get browbeaten, if I can write an article of my own, highlighting my thoughts? Isn’t that the American way? Why give something away for free, when you can sell it?

When Apple releases a new product, people wait in line for it. Steve Jobs talks, everyone buys. Apple often runs out of stuff that is in high demand. Usually, people will wait. Hyundai has a similar problem. But maybe not a similar solution.

I was watching TV the other day and on came “National Lampoon’s Vacation”. I absolutely LOVE this film. The thought of driving 2408 miles across the United States to visit “Wally World” is something I’d love to do (OK, maybe not “Wally World”, but you get the idea). If I drove 2408 miles across the UK, I’ll end up driving my car off a cliff as we’re such a small country. However, what DOESN’T appeal to me is driving 2408 miles across the United States in a “Wagon Queen Family Truckster” (which, according to IMDB trivia was actually a modified Ford LTD Country Squire station wagon). As the picture will show you, it’s a bit of a monster. But it got me thinking…

Nitrobahn reports that Kimmel and Silverman, a law firm, has noticed that cases that have the fuel pump on BMW cars as Exhibit A are on the increase. According to both, bad fuel pumps have been found in 1, 3 and 5 series BMW’s. Kimmel and Silverman have fought these cases on behalf of claimants and have been awarded refunds and cash recoveries.

Last month, I asked whether the UK car market had taken a blue pill. The reason I’d asked is because sales were rising despite the local “bangers for cash” scheme had ended months ago. Well, it appears that the effects are finally wearing off (I was going to say “flopping” but we’ve used that metaphor enough). The SMMT reports that UK new car registrations fell 13.2 percent in July 2010. This marks the first month in this year where sales dropped. This is expected to continue through 2010 as the market slows down. This is not surprising as the government cutbacks will start to take effect this year.

“A drop in private registrations compared to the scrappage-fuelled months of 2009 was expected and has brought the first market decline for 12 months,” said Paul Everitt, SMMT chief executive. “Subdued consumer confidence and a still fragile economic recovery make the outlook for the remainder of 2010 challenging, but a stronger than expected first half means full year volumes are still forecast to exceed 2009’s total.”. Another curious finding of the report was how diesel vehicles are now the dominant powertrain of choice, with market share up to 50.6 percent. Anyway, shall we take a closer look at the figures?

Running a multi-national car company the size of, say, General Motors, Ford or Toyota means having lean, efficient operations. In the SUV/light trucks segment, turning a profit is easy. Because of the inherent profitability of these products, your operations don’t need to be that efficient to turn a decent profit. Where you really need to concentrate on profits is the other end of the scale. The small car market. This is where raiding the parts bin, nicking a platform from another division and moving production to a low cost country are taken as read when producing a plan for your next small car. But what if you’re trying to break into a market where small cars need to be firmly in the “four figures” price bracket? Well, this is the problem that Volkswagen is having in India. Like China, every car maker wants a piece of this Asian Tiger Elephant, but Volkswagen just simply doesn’t have the presence there to make their cars profitably. Or do they?

Yesterday, I wrote about how GM had beaten the French and made them concede benefits in return for job security. Well, it seems that the French got their own back on GM in a round about sort of way. Bloomberg reports that Opel sales in France dropped a massive 30 percent to 6,462 units in July. This doesn’t bode well for Nick Reilly, head of GM’s European division, as he tries to make Opel attractive enough for the corporate mothership to finance a turnaround with American taxpayers’ money. Shall we take a closer look at the French sales figures…?

When you hear “McLaren” mentioned during Formula One races, do you sometimes want one? Now you can. Street legal. And a steal for only $280,000 MSRP. To make that dream possible, McLaren group has taken on £40 million ($63m) worth of loans from HSBC to finance the construction of a new factory in Woking, Surrey. The new factory will be the home of McLaren’s new super car, the MP4-12C (catchy name!). McLaren is forecasting to build 1,000 units in the first year of production, but within five years, McLaren is hoping to be building 4,000 units per year. One of the main selling points of the MP4-12C is the fact it’ll be able to get to 124mph in 10 seconds. It even has air brakes, implements usually used to bring jet fighters to a stop.

The Korea Times reports that the Seoul Central District court has ordered the union of a subcontractor of Hyundai-Kia to remove a picture from the walls of the union headquarters. A court order? To take down a picture? Why?