#CammyCorrigan

What’s that up in the sky? Is it a bird? Is it a plane? No, it’s the blue oval! Yes, everyone favorite car company is flying high. Fresh off the news that it made $1.7 billion between July and September and that they paid off some more of their big debts, people are talking big of Ford. “They’re in the best shape that they’ve been in for years,” said Shelly Lombard of Gimme Credit (I checked it out, they have their own website) via TMCnet.com. But Ford, through whatever reason, but I reckon it’s fiscal prudence, is staying cautious.

Despite government witch hunts ( recently cancelled, supposedly) and subsidized competitors, Toyota is holding its own. Just. But like Toyota said, they’re going on the offensive. They’ve upped the incentives (but are still below industry average) and launching new warranties to confirm their commitment to their products. But they’re also pushing into new markets to offset their reliance on the North American market (and also to make more money). Now one of those markets is India. The formula is very simple there. Cheap, reliable, safe, and cheap. And that’s what Toyota is trying to do. About time. Suzuki is eating everybody’s lunch in India.

The Freep reports that Ford is allocating an extra 250 workers to its Dearborn plant in Michigan. Why? Well, because the Dearborn plant makes the F-150 and because sales are rising. Ford can’t make them fast enough. According to Autodata, Ford’s share of the pick-up market has risen 4.2 percent this year. This is great news, Ford is getting more Americans back into work, right? Not quite.

The world of business all has their fair share of career bullshitters, and the car industry is no different. So this week’s Weekend Head Scratcher is this: Who do you think was the worst car executive ever?

It’s easy to see why Sergio is feeling mighty pleased with himself. Fiat is predicted to turn a €400 million profit this year (that’s about $556m) and Fiat is expanding in Brazil, a huge car market. So can some of this good fortune rub off onto Chrysler? Possibly 35 percent of it can, if Sergio has his way.

The Freep reports that Sergio Marchionne, CEO of Fiat and Chrysler, has told analysts that Fiat is planning to raise its stake in Chrysler from 20 percent to 35 percent by the end of next year “barring unforeseen circumstances”. A big vote of confidence, indeed. When Fiat took its initial stake in Chrysler, it was given the option to increase its stake by 5 percent tranches, provided it could meet certain goals.

Welcome to Tinfoil Time. A public service for paranoids and their enemies. When the NHTSA went after Toyota for their runaway cars, some people (me, included) saw this as a transparent attempt to undermine Toyota in order to make GM and Chrysler (A.K.A new arms of the US government) more attractive both in terms of purchasing their products and the IPO’s. But now that the circus is leaving town, is the NHTSA looking for a new victim? Whilst searching the net, I saw (part of) an article (sub) which mentions how Ford’s North American market share is on the rise. Sure, Toyota’s market share in the U.S. dropped by 1.5 percent compared to September 2009. But GM did not pick up those sales. They lost 2.8 percent. The winners were Ford (+ 1.4 percent), and Chrysler (+2.1 percent).I also remember a poll that was taken which claimed that how 54 percent of people were less likely to buy a GM car because of their bailout. Rising sales at Ford and bad will towards GM? I’ve seen this scenario before! The next stage is now the NHTSA will tell us to stop driving our Fords. Trouble is, Ford doesn’t have any recalls of recent. So what can the NHTSA do? You recycle a recall.

GM is the market leader in the United States. Volkswagen has Europe. Toyota has Australia and Japan. Fiat has…. Brazil? That’s right. Fiat is the number one in Brazil. Brazilians do love a good Fiat. But with Volkswagen’s global ambitions, that number one position in Brazil isn’t safe for Fiat. Volkswagen is number 2 there and if it one thing Volkswagen doesn’t like, it’s playing second fiddle. This is why Fiat is going on the offensive.

A few days ago I wrote about Ralph Nader asking Toyota to break down their somewhat suspect figure of “$1,000,000 every hour” on safety. Well, quite surprisingly, Toyota answered back.

This weekend sees the first ever South Korean Formula 1 Grand Prix. This is a push into new markets for Formula 1. This is why they are trying to push into North America and the Middle East. But it seems that it’s receiving a cool reception from the very people whom they are trying to woo. Namely, the car business.

Whilst doing my usual scan of today’s news I saw an article which made me do a double take. And I mean a proper “Whaaaaaaaaat?!” I saw a couple of interesting things in it, I couldn’t believe my eyes. Then I saw who published it. The Tehran Times. So, treat this story with a pinch of salt.

China isn’t the only big economy coming to play (sorry to burst your bubble, Herr Schmitt). [ED:No bubble. India is 10-15 years behind China, but they will definitely be next. China and India added will be a monster.] Just across the border, India is rising up and quickly, too. Car makers are desperately scrambling to get a foothold in the Indian market. And like the Chinese market, everyone is enjoying record growth in India. Well, almost everybody.

Launching a new car division is tough. A monumental task, you might say. And it has to be executed just right. I’ll give you an example, look at Lexus. When Lexus was launched in the United States, it was a hit. It didn’t take much to separate American drivers from their Cadillacs, Lincolns and Buicks. Now compare this to the European launch. Lexus never really took off. Why? Well, a good reason would be that when Lexus starting exporting to Europe, Germany was making luxury cars to a high standard already, so Lexus was nothing special. Hyundai knows this.

Toyota has been taken to task quite a few times over the past few months. But now it’s time for Ralph Nader to take his pot shot at them. Why so late?

Ralph Nader is no stranger to calling car companies out on their safety. He took GM to task over the safety of the Corvair. Claims which the NHTSA and Texas A&M University studied and dismissed, but were backed up by John DeLorean. But now Mr Nader has Toyota in his crosshairs.

Over the past few weeks, I was surprised by the responses to my “Weekend Head Scratchers” (WHS). It seemed that you lot liked them, a lot. This is why I kept writing them. Throughout the week, I’d be sitting at my desk or asking myself for ideas, trying to get inspiration for the next WHS. I felt like a priest trying to tie something in the news to his next sermon. Then, I did something bad. I jumped the shark. Last week, I created a game for the week WHS, where we played “ Fantasy Car Maker” whereby you had to create your own car company by buying car brands from around the world and justify why you bought them. It flopped, big time. I bet you don’t even remember seeing it. But that’s what happens when you believe your own bullsh*t! Well, for this week, I’m going back to basics and keeping it simple.

In 1999, a group of shareholders launched a court action against DaimlerChrysler management. They shareholders felt that their shares in Daimler AG (before the DaimlerChrysler “merger of equals”) were undervalued because management used an unfair exchange ratio (1.005 shares of DCX to every share of old Daimler AG). In 2006, a Stuttgart court ruled in favor of the shareholders and ordered DaimlerChrysler to pay them €230m (about $321m in today’s exchange rates). As far as everyone was concerned, that was the end of that. But not to Daimler.