#CadillacEscala

Last month, Cadillac launched a round of advertisements promoting the 2019 XT4 — including television spots. While the commercial is still set in New York City, it avoids the other trappings of the brand’s previous “ Dare Greatly” campaign. There is very little screen time without the crossover blitzing through the streets, backed by a high-energy soundtrack, and at no point does the brand try to encourage the viewer to assume its corporate philosophy. It’s just a straightforward car commercial — or so we thought.

Apparently, there was a hidden element we all missed.

It’s hard to fathom, given the industry’s (and the public’s) addiction to utilities, but a new report claims Cadillac aims to start production on a new flagship car in late 2021. Not just any car, either, but a model with a name taken from a high-profile concept vehicle: Escala.

You’ll remember the Escala as a trim, pillarless, four-door liftback with classic rear-drive proportions, introduced at the 2016 Pebble Beach Concours d’Elegance. At the time, Cadillac president Johan de Nysschen called the concept a “potential addition” to the brand’s product lineup, but with the CT6 just beginning to roll out of dealers — and in the wake of the earlier, futureless Ciel and Elmiraj concepts — few got their hopes up.

For the third time in recent years, Cadillac has unveiled a stunning concept car to showcase the brand’s future design language, but forgive us for taking Cadillac’s hint at a production model with an Elmiraj-sized grain of salt.

The Escala, revealed last night at the Pebble Beach Concours d’Elegance, is a pillarless liftback sedan with styling that previews the automaker’s future products. Or so we hope.