#CadillacBrougham

Your vinyl-top dreams have come true.

Today’s Rare Ride started out as a rather ordinary Cadillac Brougham but was thoroughly transformed for some reason by a well-heeled customer into something unusual. I’m a bit at a loss here.

Cadillac suffered no dearth of cultural relevance back in ’92, but mercifully today’s tone deaf marketing digs make way for a move back to Detroit. And while my heavily East Asian/European design influences at CCS were no harbinger of global platforms, inauthentic proportioning and ridiculous alphanumeric names, I secretly wish Kanye’s CCS mic-drop coulda done me a solid and went there instead. No matter. The “ Without the Escalade, I don’t know where we would be” situation is proof that brand-relevant design must remain in modernization/globalization’s righteous quest.