Confusing Choices: Chevrolet Silverado EV to Debut at CES 2022

All-electric pickup trucks are easily one of the strangest new vehicle segments of the day. Designed to appeal to a demographic of American motorists that normally wouldn’t give EVs a second glance, they’ve probably managed to get more tech nerds interested in pickups than anything else. Leathery dudes who have labored outdoors their entire lives remain dubious that fuel-deprived products will make ideal working vehicles. But there are outliers and their younger (or wealthier) counterparts seem much more willing to entertain the marketing push behind the sudden onslaught of bedded electrics. And one wonders where these trucks are supposed to belong.

On Thursday, General Motors announced that the Chevrolet Silverado EV will be making its official debut at CES 2022 — a venue that has become synonymous with highfalutin electrics both real and imagined. With traditional automotive trade shows being canceled left-and-right over pandemic fears, the event formerly known as the Consumer Electronics Show may have been Chevy’s best option. But it also opens up questions about what kind of customer is being targeted by the manufacturer.

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CES Organizers Say Attendees Must Be Vaccinated

The Consumer Technology Association has announced that it will require all CES (formerly the Consumer Electronics Show) attendees to be vaccinated. Organizers have stated that everyone planning on going to the trade event will be required to “provide proof of COVID-19 vaccination” if they’ve any hope of being granted entry.

“Based on today’s science, we understand vaccines offer us the best hope for stopping the spread of COVID-19,” Gary Shapiro, president and CEO of CTA, explained. “We all play a part in ending the pandemic through encouraging vaccinations and implementing the right safety protocols. We are taking on our responsibility by requiring proof of vaccination to attend CES 2022 in Las Vegas.”

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Adventures in Marketing: BMW Says "OK Boomer" to Its Own Flagship Vehicles

BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.

Marketing departments always know what they’re doing, right?

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Let's Get Digital: Consumer Electronics Show Withdraws From the Real World for 2021

Via a Google search, an old press release floated up from January of 2019 that, in hindsight, foreshadows current events. You see, because of the shutdown, organizers of last year’s Consumer Electronics Show warned attendees that they might see some changes to programming.

That shutdown was the byproduct of typical partisan wrangling. Fast-forward to 2020 and all programming, everywhere, is impacted by an altogether different shutdown, one which stands to turn next year’s CES tech extravaganza into an online-only affair.

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Sony Vision-S: A Car From the Maker of the Walkman

When it comes to forward-thinking concept vehicles, “vision” ranks among the most popular words used by automakers to convey their futuristic aspirations to the general public. Among real-world production models, the letter “S” best signifies a vehicle either at the top or bottom of its game. There’s no in-between when it comes to S; it’s either Sport, or base.

So it’s forgivable if the reader finds the name bestowed on a prototype vehicle launched Monday night at the Consumer Electronics Show to be both generic and instantly forgettable. But the Vision-S is real, and it was built by a company best known for putting music in the hands of the teeming masses, not cars.

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More Expensive, Less Practical: BMW Debuts Luxury I3 'Urban Suite' at CES

BMW will debut a new version of its very green i3 EV at the Consumer Electronics Show (CES) next week. The compact hatchback has been reimagined for the future — and BMW’s future is one of less usability and much greater expense. You’ll need hired help.

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Jeep: With New Year Comes a New Badge

The mighty Jeep brand is hitting the Consumer Electronics Show next week, and it’s got a new badge in tow. No, Jeep isn’t messing with its namesake script; rather, there’s a new signifier on the way.

As it prepares to tout a trio of upcoming plug-in hybrids at the Las Vegas trade show, Jeep’s electrification effort will see the “4xe” badge filter through the lineup in the coming years.

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GM Blames UAW for EV-free CES

Could we have fit more acronyms in that headline? Doubtful.

Now safely ensconced in a four-year labour deal with the workers who left its assembly lines in the dark for six weeks, General Motors is blaming this fall’s strike for a product delay. Well, a delay of a debut, really.

As a result, next month’s Consumer Electronics Show in Las Vegas will have to do without a new GM electric vehicle.

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Valeo Previews 'Invisible' Trailer System at CES 2019

With so many bewildering and downright fantastical automotive concepts premiering at the Consumer Electronics Show this time of year, it’s easy to feel downtrodden by the industry’s mobility shenanigans. Thankfully, CES still plays host to some genuinely interesting tech that might actually make your life a little easier.

For French automotive supplier Valeo, that meant showcasing a system that utilizes cameras and some very careful framing to effectively see through a towed object. Called the XtraVue Trailer system, the technology works in a similar fashion as the nanotechnology invisibility blanket under development by the U.S. military — just much simpler.

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Nissan Unveils a Leaf That Goes the Distance

Ignoring next week’s North American International Auto Show, Nissan instead chose the high-tech confines of Las Vegas’ Consumer Electronics Show to reveal its latest Leaf. And it’s a Leaf that’s finally able to play with the big boys.

Called the Leaf e+, but carrying the Leaf Plus name when it goes on sale in the U.S. and Canada, this Leaf variant boasts more battery — 62 kWh of it. With all of that additional stored energy comes the ability to expand your horizons.

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Honda Dream Drive: In-car Shopping, Marketing, Gamification

Expanding on last year’s concept, Honda is reintroducing “Dream Drive” for this year’s Consumer Electronics Show (CES). Previously a platform intended to provide passengers with augmented and virtual reality experiences, Double D now focuses primarily on in-car purchases. In fact, the service seems identical to General Motors’ Marketplace.

That’s right, Honda is entering the dark realm of in-car consumerism and twisted corporate partnerships.

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Let Mobility Die: Hyundai Showcases Dumb, Spider-legged Thing for CES 2019

Hyundai kicked off the New Year by teasing a concept vehicle it claims can tackle just about any terrain in a manner befitting Inspector Gadget. That’s because it’s time for the 2019 Consumer Electronics Show (CES), which is the premiere event for showcasing half-baked and incomplete technological marvels in a desperate effort to titillate investors and tech fetishists.

For Hyundai, that meant rolling out computer-generated images of Project Elevate and its Ultimate Mobility Vehicle (UMV) after a few days of gentle teasing. Normally, I wouldn’t touch a topic like this if I wasn’t planning on making fun of it — which is what I intend to do here. But before getting too deep into the ridicule, there’s an important takeaway to be made: This lack of vision might herald the final days of mobility-based marketing.

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How Can Byton Possibly Sell Its 'Driver Tablet' In America?

Chinese automaker Byton wowed the world when it introduced a concept vehicle playing host to more interior screen space than seemed wise. Both the K and M-Byte Concepts carried this trend through the past year by including a small interactive display inside the steering wheel.

At the time, we attributed the design as a fantastical inclusion meant to build hype for the burgeoning brand. But new details have emerged, indicating Byton wants to keep the concept interior all the way to assembly. According to CarScoops, a recent teaser image shows what’s rumored to be the production interior of the M-Byte, which makes its debut at the upcoming Consumer Electronics Show (CES). The manufacturer calls it the “world’s most intuitive automotive interface.”

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Sink or Swim: What Kind of Automotive Startup Will Byton Be?

After showcasing its first concept vehicle at CES 2018, electric car startup Byton has come back with another for CES Asia. On Monday, the company also announced it had recently raised more than half a billion dollars in capital.

Byton looks to be on the right path, but the trail it’s marching down has already been taken by other EV startups and resulted in failure. For example, Faraday Future drove itself into a brick wall after failing to deliver on its promises for two years straight. It suffered development delays on its prototype, engaged in some sketchy deals, and practically collapsed when its main Chinese backer ran out of money. That isn’t to presume Byton is the same kind of company, but it’s offering the same type of car under vaguely similar circumstances.

Loaded with tech, Byton’s autonomous, all-electric K-Byte sedan and its SUV sibling (the M-Byte) are right in line with every manufacturers’ future vehicle concepts. They’re perpetually connected to the web, capable of self-driving, and chock full of touchscreens. But they aren’t real cars yet, even though the startup suggests they’ll be available for just $45,000 — and relatively soon. The SUV will apparently go into production in 2019, with the sedan following by 2021.

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Mazda's Rotary Engine Might Appear in a New Toyota Project, But You're Going to Be Disappointed

With news of Mazda’s rotary engine development surfacing throughout the past year, we’ve been actively following its progress. Of course, die-hard rotary fans have been less enthused, as all information points to the powerplant continuing on as a gas-driven range extender for EVs — rather than the heart and soul of a high-performance coupe. It could still happen, but it’ll be a long wait.

The prognosis recently became more interesting, though enthusiasts aren’t likely to feel any better about it. Toyota is hinting that Mazda’s rotary could be the perfect solution to a concept vehicle it’s currently working on. Unfortunately, that unit is the e-Palette — an autonomous box riding atop the company’s new battery electric platform, with more applications as a mobile store than as a personal conveyance.

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  • Peter 20% raise to make up for the post-Covid inflation. 3% a year for the length of this contract estimated future inflation.Nothing for retired workers (It’s not the Automakers fault that the Union has stolen your money. Go talk to the 2 guys sitting in Jail)
  • ToolGuy Tier 2 for everyone would be fair. And would show solidarity (if that is your thing).
  • ToolGuy Here is a summary of the used EV tax credit (if you are poor and unsuccessful like me).
  • Jeff Isn't the fact that the CEOs are overpaid and the pay disparity one of the main issues in this strike? Not much the UAW can do about CEO and top executive pay but it does appear that they do have some valid grievances. As to how much of what they are asking for they will get is anyone's guess but both the UAW and the auto companies will eventually come to an agreement. I don't hate either the auto companies or the UAW members but I full understand why the UAW is striking. I doubt the union will get the exact pay increase they are asking for and the UAW has already rejected a 20% pay increase so it is a reasonable hypothesis to believe a 28% or 30% pay increase could be the agreed upon compromise.
  • Fred I guess it depends are you "supply side" or "demand side" economists. I doubt I'll be buying a new car anytime soon if ever, so let's just keep everyone working.