#CES

Electric vehicles are here, like it or not, and car companies have turned their attention (and vast resources) to making sure range anxiety is a thing of the past. Since that concern is a major hurdle for most Americans, the appearance of a Mercedes-Benz machine with a four-figure range is A Big Deal.

Well, four figures in metric measures, anyway.

To say that large events are spitting and sputtering their way back into action would be massively underselling the challenges facing promoters and showrunners in the age of Covid variants and travel-related headaches. While some car-related sporting events have been carried out – witness the various and sundry major auto races this year – indoor events like trade shows continue to have challenges.

The latest? CES in Vegas. After becoming the defacto replacement for the Detroit Auto Show at this time of year, more than a few carmakers have decided to pull out of the event after promising big reveals this year at one of the world’s largest tech shows.

It wasn’t too many years ago the Consumer Electronics Show was strictly the domain of purchasers from big-chain computer stores and a scattered basement dweller who smelled like coding and stale popcorn. These days, CES is one of the hottest tickets of the year for witnessing product reveals including – in recent years – all manner of tech from the world’s automakers.

Stellantis has announced what they’ll have on hand at their booth, a roster that includes an EV that plucks its name from the halls of history at Citroën.

All-electric pickup trucks are easily one of the strangest new vehicle segments of the day. Designed to appeal to a demographic of American motorists that normally wouldn’t give EVs a second glance, they’ve probably managed to get more tech nerds interested in pickups than anything else. Leathery dudes who have labored outdoors their entire lives remain dubious that fuel-deprived products will make ideal working vehicles. But there are outliers and their younger (or wealthier) counterparts seem much more willing to entertain the marketing push behind the sudden onslaught of bedded electrics. And one wonders where these trucks are supposed to belong.

On Thursday, General Motors announced that the Chevrolet Silverado EV will be making its official debut at CES 2022 — a venue that has become synonymous with highfalutin electrics both real and imagined. With traditional automotive trade shows being canceled left-and-right over pandemic fears, the event formerly known as the Consumer Electronics Show may have been Chevy’s best option. But it also opens up questions about what kind of customer is being targeted by the manufacturer.

The Consumer Technology Association has announced that it will require all CES (formerly the Consumer Electronics Show) attendees to be vaccinated. Organizers have stated that everyone planning on going to the trade event will be required to “provide proof of COVID-19 vaccination” if they’ve any hope of being granted entry.

“Based on today’s science, we understand vaccines offer us the best hope for stopping the spread of COVID-19,” Gary Shapiro, president and CEO of CTA, explained. “We all play a part in ending the pandemic through encouraging vaccinations and implementing the right safety protocols. We are taking on our responsibility by requiring proof of vaccination to attend CES 2022 in Las Vegas.”

BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.

Marketing departments always know what they’re doing, right?

Via a Google search, an old press release floated up from January of 2019 that, in hindsight, foreshadows current events. You see, because of the shutdown, organizers of last year’s Consumer Electronics Show warned attendees that they might see some changes to programming.

That shutdown was the byproduct of typical partisan wrangling. Fast-forward to 2020 and all programming, everywhere, is impacted by an altogether different shutdown, one which stands to turn next year’s CES tech extravaganza into an online-only affair.

When it comes to forward-thinking concept vehicles, “vision” ranks among the most popular words used by automakers to convey their futuristic aspirations to the general public. Among real-world production models, the letter “S” best signifies a vehicle either at the top or bottom of its game. There’s no in-between when it comes to S; it’s either Sport, or base.

So it’s forgivable if the reader finds the name bestowed on a prototype vehicle launched Monday night at the Consumer Electronics Show to be both generic and instantly forgettable. But the Vision-S is real, and it was built by a company best known for putting music in the hands of the teeming masses, not cars.

BMW will debut a new version of its very green i3 EV at the Consumer Electronics Show (CES) next week. The compact hatchback has been reimagined for the future — and BMW’s future is one of less usability and much greater expense. You’ll need hired help.

The mighty Jeep brand is hitting the Consumer Electronics Show next week, and it’s got a new badge in tow. No, Jeep isn’t messing with its namesake script; rather, there’s a new signifier on the way.

As it prepares to tout a trio of upcoming plug-in hybrids at the Las Vegas trade show, Jeep’s electrification effort will see the “4xe” badge filter through the lineup in the coming years.

Could we have fit more acronyms in that headline? Doubtful.

Now safely ensconced in a four-year labour deal with the workers who left its assembly lines in the dark for six weeks, General Motors is blaming this fall’s strike for a product delay. Well, a delay of a debut, really.

As a result, next month’s Consumer Electronics Show in Las Vegas will have to do without a new GM electric vehicle.

With so many bewildering and downright fantastical automotive concepts premiering at the Consumer Electronics Show this time of year, it’s easy to feel downtrodden by the industry’s mobility shenanigans. Thankfully, CES still plays host to some genuinely interesting tech that might actually make your life a little easier.

For French automotive supplier Valeo, that meant showcasing a system that utilizes cameras and some very careful framing to effectively see through a towed object. Called the XtraVue Trailer system, the technology works in a similar fashion as the nanotechnology invisibility blanket under development by the U.S. military — just much simpler.

Ignoring next week’s North American International Auto Show, Nissan instead chose the high-tech confines of Las Vegas’ Consumer Electronics Show to reveal its latest Leaf. And it’s a Leaf that’s finally able to play with the big boys.

Called the Leaf e+, but carrying the Leaf Plus name when it goes on sale in the U.S. and Canada, this Leaf variant boasts more battery — 62 kWh of it. With all of that additional stored energy comes the ability to expand your horizons.

Expanding on last year’s concept, Honda is reintroducing “Dream Drive” for this year’s Consumer Electronics Show (CES). Previously a platform intended to provide passengers with augmented and virtual reality experiences, Double D now focuses primarily on in-car purchases. In fact, the service seems identical to General Motors’ Marketplace.

That’s right, Honda is entering the dark realm of in-car consumerism and twisted corporate partnerships.

Hyundai kicked off the New Year by teasing a concept vehicle it claims can tackle just about any terrain in a manner befitting Inspector Gadget. That’s because it’s time for the 2019 Consumer Electronics Show (CES), which is the premiere event for showcasing half-baked and incomplete technological marvels in a desperate effort to titillate investors and tech fetishists.

For Hyundai, that meant rolling out computer-generated images of Project Elevate and its Ultimate Mobility Vehicle (UMV) after a few days of gentle teasing. Normally, I wouldn’t touch a topic like this if I wasn’t planning on making fun of it — which is what I intend to do here. But before getting too deep into the ridicule, there’s an important takeaway to be made: This lack of vision might herald the final days of mobility-based marketing.