The Toyota C-HR is Exactly What Scion Needs To Succeed

Toyota’s compact crossover C-HR will be making another auto show appearance before its production version is unveiled next year at the Geneva Auto Show, and its quite possible that the model could make or break Scion’s future in the U.S.

Toyota hasn’t released many details about the C-HR, other than to say that it’ll be built on the same, global TGNA structure that the next-generation Prius is built on and would have a similar hybrid powertrain.

The small crossover would fit entirely within Scion’s wheelhouse of younger buyers who apparently can’t get enough of crossovers, and would help make relevant a brand that is, um, struggling with sales.

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Will America Get The Funky Toyota C-HR Hybrid?

Toyota’s interpretation of the VehiCROSS new generation of compact crossovers will go on sale early next year after its reveal in Geneva in March, according to Autocar.

The Toyota C-HR (or perhaps Auris Cross) will be built on Toyota’s new global architecture, from which half of its cars will be based by 2020. It’s unclear if the car would be released in the States as a Toyota or as a Scion. The Auris recently went on sale in North America as the Scion iM.

The car hasn’t been confirmed for North American shores yet, but considering our penchant for anything crossover, the subcompact C-HR would scratch an itch Toyota has in its lineup now.

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  • Mister Corey, this series (and the Lincoln series that preceded it) are so very good that I'd like to suggest you find a publisher and rework both series of posts into coffee table books.
  • Jerry I will never own a fully electric automobile!
  • Lou_BC They call Lada's Jeeps?
  • Lou_BC I can see why Frontier sales are sluggish. Both Ford and Chevy/GMC have new small trucks on the market. Toyota has a redesigned Tacoma out as well. The Maverick and Santa Cruz also compete in this space.
  • Lou_BC The Ford Maverick is the market heir of this and the original Ranger.