The Toyota C-HR is Exactly What Scion Needs To Succeed

Toyota’s compact crossover C-HR will be making another auto show appearance before its production version is unveiled next year at the Geneva Auto Show, and its quite possible that the model could make or break Scion’s future in the U.S.

Toyota hasn’t released many details about the C-HR, other than to say that it’ll be built on the same, global TGNA structure that the next-generation Prius is built on and would have a similar hybrid powertrain.

The small crossover would fit entirely within Scion’s wheelhouse of younger buyers who apparently can’t get enough of crossovers, and would help make relevant a brand that is, um, struggling with sales.

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Will America Get The Funky Toyota C-HR Hybrid?

Toyota’s interpretation of the VehiCROSS new generation of compact crossovers will go on sale early next year after its reveal in Geneva in March, according to Autocar.

The Toyota C-HR (or perhaps Auris Cross) will be built on Toyota’s new global architecture, from which half of its cars will be based by 2020. It’s unclear if the car would be released in the States as a Toyota or as a Scion. The Auris recently went on sale in North America as the Scion iM.

The car hasn’t been confirmed for North American shores yet, but considering our penchant for anything crossover, the subcompact C-HR would scratch an itch Toyota has in its lineup now.

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  • FreedMike Smart idea. EVs are a far easier sell to someone who can charge them at home.
  • Dwford This is just going to become part of selling EVs. Automakers need to make it as simple as possible to buy an EV. And the process of hiring an electrician etc is a barrier many people will not want to deal with.
  • MaintenanceCosts So I'm not the only TTAC reader who follows LPL.His channel basically teaches you that with the right knowledge there are very few security products that can't be defeated in a short amount of time.
  • Analoggrotto Musta spent that solution development money on that fancy styling department aye Posky?
  • Fred I like racing, especially F1 and IMSA where Cadilac races or will. I just wonder if most buyers of that car really care? For me it's that they don't race their sedans like BMW, Acura and others do. Even then the IMSA program could be branded with any GM model and has. What their F1 drivetrain will be I don't know.