Place Your Bets: Another Chinese-backed Startup 'Ready' to Challenge Tesla

On Sunday at CES, Chinese-backed car startup Byton officially unveiled its first drivable prototype. The all-electric crossover, dubbed the SIV, arrived with its dashboard-encompassing touchscreen intact. Byton says the car will be available near the end of 2019 with the 49-inch “shared-experience” display, touchscreen steering wheel, Amazon’s Alexa, and Level 3 autonomy.

Despite a demo video featuring some cringe-worthy acting, Byton’s unveiling went off without a hitch. The company even released footage of the SIV putting around a parking lot a day early to prove that it had, in fact, build a functional prototype. But it’s promising quite a bit on a relatively narrow timeline, and we’ve seen how poorly that can play out for a Chinese-backed EV startup.

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Chinese Startup Byton Teases Electric 'SIV' Ahead of CES Debut

Even though automotive trade shows are becoming more tech-focused, its still a difficult environment for a fledgling carmaker to break into. That’s one reason the Consumer Electronics Show, now just called “CES,” has hosted so many Chinese startups these last few years. One of the newest is the e-car manufacturer Byton, formerly known as Future Mobility.

While Byton sounds more like the name of a vehicle than a brand — especially since it was, two months earlier — it’s infinitely better than mashing two of the auto industry’s most-popular buzzwords together and pretending it means something. The company was also wise to get away from any moniker that might allow the public to confuse it with Faraday Future.

However, adopting the name of its singular model means Byton had to come up with something new for the vehicle scheduled to make its world debut at CES next week. Now dubbed the SIV (smart intuitive vehicle), the Chinese-brand is promising a “next generation smart device” that is “uniquely built for the coming era of truly shared, smart mobility and autonomous driving.”

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  • EAM3 Learned to drive in my parents' 1981 Maxima. Lovely car that seemed to do everything right. I can still hear the "Please turn off the lights" voice in my head since everyone wanted a demo of the newfangled talking car. A friend of the family had a manual transmission one and that thing was fun!
  • FreedMike That wagon is yummy.
  • Syke Thanks, somehow I missed that.
  • 285exp I am quite sure that it is a complete coincidence that they have announced a $7k price increase the same week that the current administration has passed legislation extending the $7k tax credit that was set to expire. Yep, not at all related.
  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.