“Buick revealed its Cascada convertible, an elegant four-seater that will go on sale in the USA in the first quarter of 2016. This marks another example of the two brands’ successful collaboration, which already includes the jointly-developed Buick Encore and Opel Mokka, the Buick Verano and Opel Astra notchback as well as the Buick Regal and Opel Insignia,” proclaimed Opel in January 2016, just ahead of the Cascada’s reveal in Detroit.
One paragraph. Four products that intrinsically link Opel and Buick.
It’s no surprise, then, that General Motors’ possible sale of Opel to Peugeot has those in and out of the RenCen wondering: What of Buick?
Production of the Buick Verano is expected to end next month, but it seems we’ve already forgotten about the nameplate and the sort-of luxury compact car it was attached to.
The model lives on in China, but a hatchback bearing the Buick badge and a Verano GS nameplate has been seen driving near General Motors’ Milford, Michigan proving grounds, according to photos published by AutoGuide.
He won the lottery and died the next day” – Alanis Morissette
General Motors’ Buick Verano didn’t make it to 98, but after turning the grand-old age of 5, the entry-level Buick sedan will join a congregation of defunct Buicks in Detroit’s vehicular graveyard. It would seem easy enough for the second-generation Verano to make its way over from China, where Buick is GM’s darling brand. In the interests of products that GM believes will produce higher U.S. volumes with superior margins, namely E-badged crossovers, the Verano’s North American days are over.
It’s not too difficult to understand why. In the United States, Buick reported 45,527 Verano sales in the model’s second full year, 2013. Just two years later, Verano volume in 2015 was down 30 percent from that peak. Buick is on track in 2016 to sell fewer than 27,000 Veranos in America. Sales of Buick’s more popular entry-level model, the Encore subcompact crossover, are up 21 percent this year. Already in 2016, through only five months, Buick has sold 30,330 Encores in the United States.
Yet north of the border, the Verano’s demise is indeed ironic. Just days before Automotive News revealed that GM would end the Verano’s North American run with an abbreviated 2017 model year, GM Canada revealed that Verano sales had risen to an all-time high in April.
It’s official. The little sedan that carried the entry-level luxury flag for Buick has fallen in battle.
Its assailant? The crossover, and changing consumer preferences.
General Motors sent a memo to Canadian dealers today stating the compact Verano sedan will cease production at the Orion Assembly plant in Michigan on Oct. 2016, according to a report in The Globe and Mail.
The Verano, Buick’s four-year-old entry-level sedan based on the previous-generation Chevrolet Cruze, will join the Century, LeSabre, Park Avenue, Reatta, Riviera, Roadmaster, Skylark, and numerous other cars in Buick’s mass grave at the end of the 2017 model year (hopefully far, far away from Harley Earl’s resting place).
Automotive News reported yesterday that its GM sources say the Verano, while living on in China, won’t be renewed on this side of the Pacific. Verano volume tumbled 30 percent between its U.S. sales peak in 2013, the Verano’s second full year, and 2015. Buick is now generating nearly six in ten U.S. sales with just two crossovers, while the brand’s four car nameplates combined for a 3-percent drop during the first four months of 2016. That’s before Buick adds the Envision to the middle of its crossover lineup and before Buick kills off the entry-level car that generates more than one-third of the brand’s passenger car volume.
So, if it’s not too impertinent to ask, not too morbid or irreverent to inquire, how long before Buick discontinues its whole North American car division in a quest to become America’s crossover-ized answer to Land Rover?
Buick is poised to take the Verano behind the barn and vacate the compact car market in North America, according to sources familiar with the automaker’s plans.
The Verano’s dwindling sales share and the popularity of the automaker’s crossovers and SUVs is behind the decision to phase out the entry-level luxury compact, Automotive News reports.
When the previous generation of Astra made it to American shores — dressed in leather, wood and Buick Verano badges — it wasn’t a foreign invasion. Instead, the Astra-cum-Verano was a good soldier coming home; the Astra J always felt like a Buick.
The brand-new Astra, now wearing the K designator, is lighter, more agile and stuffed with lots of new-fangled tech. Europeans love it, as shown by its European Car of the Year award. But will Americans love the next Verano, which is bound to be based on this European compact?
As Opel begins its retail roll out of the new Astra across Europe, some enterprising spy shooters have found the Opel’s Chinese-market twin wearing Buick tri-shields and Verano GS badging.
And holy shit, this is about to get very, very confusing.
According to Autohome, the Verano GS — marketed as Buick Weilang GS in China — is expected to be revealed at the Guangzhou Auto Show with GM’s 169 horsepower, 1.5-liter turbocharged engine and 7-speed dual-clutch automatic transmission. The same engine will be used in North America in the new Malibu, albeit with a six-speed automatic transmission.
Now before you get too excited about those GS badges, it may not mean what you think it means, at least in this case.
It has been two years since we last looked at the ILX, and my conclusion went like this:
The 2.4L engine needs an automatic and some infotainment love, the 2.0L engine needs more grunt and the hybrid needs to be euthanized. Without changes like these, the Acura ILX will remain a sensible Civic upgrade but as a competitor to Buick’s new-found mojo, Acura has some catching up to do.
2016 brings what I was expecting: a mid-cycle refresh with a new nose and new rump to keep the photos fresh. What I didn’t expect was for Acura to also address the major mechanical systems that we all complained about. Neither did I expect the ILX to be so transformed by a “simple” heart transplant. Can the ILX live up to the legendary Acura Legend? I snagged the keys to a “A-Spec Technology Plus” model to find out.
Reader Davefromcalgary discusses what it’s like to buy the car that everybody asks for, but nobody ever seems to actually purchase: the manual variant of a mainstream sedan.
As the calendar turned from 2013 to 2014, my trusty 2002 Oldsmobile Alero with 296,000 kms (or roughly 184,000 miles) on the clock, took what would turn out to be its last cross country trip. Returning to Calgary on a day where the average air temperature across 1350 kms (840 miles) averaged about -30 Celsius (-22 Fahrenheit), the hydraulic clutch system gradually ceased to function. I managed to get it home, but the third gear synchro soon failed, and the first gear synchro progressively became louder until I finally delivered my trusty Olds to the local Pick n’ Pull.
Chevrolet will not be the sole brand in GM’s stable to offer a diesel passenger car. According to reports, Buick is next up for a diesel engine. It’s not known which Buick would get an oil burner but the likely candidate is the Verano, which shares a platform with Chevy’s Cruze, which is now available with a four cylinder turbo diesel in the U.S. The Opel Astra, even more closely related to the Verano, already offers a 1.9 liter CTDI diesel in Europe.
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- ToolGuy The vehicle development process which gave the world the Neon was so amazing (according to the automotive press) that it prompted Rick Wagoner to hire Bob Lutz.Didn't work 🙂
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- ToolGuy Nice writeup.