#BuickAvenirConcept
Buick Goes Upmarket With Avenir Sub-Brand, Toe-Stepping Be Damned
Buick’s stunning Avenir Concept from the 2015 North American International Auto Show will not reach production, but the concept’s Avenir nameplate will be used as a Buick sub-brand.
In the same vein as GMC’s upmarket Denali sub-brand, Avenir will become the high-end trim level “on three [Buick] models around the globe in the next 18 months,” Buick spokesperson Stuart Fowle told TTAC.
Befitting Buick’s Chinese focus, expect Avenir upgrades to first appear on the GL8 minivan, which isn’t sold in North America.
Timothy Cain
Sep 30, 2016
97
Recent Comments