#Buick

Among the fairly common group of vehicles produced on General Motors’ B-body chassis in the 1990s, one stands out. It’s extra-long, fairly luxurious, a last-of moment, and unloved among the sort of people who collect older vehicles.

No, it’s not the Impala SS, which everyone overprices when it’s that Purp Drank color. It’s the Custom Cruiser, by Oldsmobile.

No, that image you saw floating around on Twitter wasn’t some prankster’s idea of a joke. Buyers will be able to purchase a Buick LaCrosse bearing the ST trim designation. For 2019, Buick’s adding a new level to its LaCrosse lineup, but it won’t go as far as offering a GS version. That’s the Regal’s responsibility.

So, what does the ST (Sport Touring) trim bring to this traditional, full-size, V6-powered family sedan?

Welcome back to Buick Death Watch! It’s been a long time; we shouldn’t have left you without a strong tale of sales woe to complain about. And just like the Jesus of the New Testament, we’re going to start our tale with a parable.

Once there was a young woman from a faraway land in the south, and she wanted to buy her very first car. She drove cars from lands far and wide, including the Orient and the Land of Cortez. When she drove the Tiny Crossover of Three Shields, she found it to be the best of them all, for it was cloaked in leather and CarPlay, and its motor held the charge of turbines within its soul.

But the moneychangers in the Temple of Finance were not pure of heart. They offered her many baubles, and some of them were tricks of the devil himself — rebates for students of the Word of False Prophets, owners of cars from other lands, and more. The young woman did not qualify for any of these, but the moneychangers were devious, and they promised them to her anyway. And, lo, they delivered, giving her a total of $6,250 in rebates, but only if she would sign the parchment by the second day of the fourth moon. Thus, the woman drove away in the crossover, relinquishing nothing but $200 a month for the next three harvests.

Click the jump and I’ll tell you why all of this means Buick is hosed.

Generally when we write about sticker prices for the upcoming model year, it’s to document a price hike – sometimes minor, sometimes major. Rarely does a manufacturer cut prices, especially in a hot segment.

However, it appears that’s exactly what The General is doing across three of its brands. A few machines take a haircut and give up some standard equipment, while others will simply have a Monroney bearing a smaller number next year.

I could have told the guy “71 extra pounds.” Then again, maybe “$5,400 more” would have been a better response. Both of these figures are correct, but it’s the latter that best answers the question, “What’s an Avenir?”

The passer-by who accosted me — in a friendly manner, thankfully — outside my residence hadn’t seen the word “Enclave” on the back of the big, white Buick I had parked outside, but I assume he knew the model and wondered what the hell an Avenir nameplate was doing on both front doors.

“Okay, you know Denali…?” I answered. The rest isn’t hard to imagine.

The General got his money’s worth out of the J Platform, which began with the 1982 Chevrolet Cavalier and ended 23 years later with the Pontiac Sunfire. Buick’s only J-body was the 1982-1989 Skyhawk, which took the name of the much more successful rear-wheel-drive H-body Skyhawk of the 1970s.

Here’s a sporty five-speed ’84 Skyhawk in a Denver-area self-service yard.

I’ve been saving this one for a while on my Big List of Buy/Drive/Burns. The year is 1993, and you’re shopping the large front-drive sedan offerings from General Motors (rear-drive provides less traction and is archaic). Making a stop at the Oldsmobile, Buick, and Cadillac showrooms, three ruched leather and wood tone sedans await you in top-spec trim. Let’s go.

Ready to get enspired[sic]?

Buick’s latest concept vehicle, appearing at this week’s Beijing Motor Show, carries on the time-honored tradition of saddling vaporware with awful names, but the vehicle itself is worthy of further consideration. Decked out in a Chinese consumer-friendly red paint job, the coupe-like four-door SUV might not be all that conceptual.

Last time on Buy/Drive/Burn, we took a look at full-size sedans of an American persuasion and non-luxury intent. The consensus was loud and clear on which vehicle of the trio to burn; the Taurus was the subject of a flame war. Citing the sedan’s outdated everything and bad packaging, most of you didn’t like it.

Some of you also complained that the three offerings were too basic, and lacking in content and luxury. Today we turn up the luxury dial and look at three full-size Americans which are a bit more aspirational.

Ready, comrades? This might be tough.

What country can’t get enough of the Buick brand? Well, not the United States, clearly. But cross the Pacific and Buick is the equivalent of Nicki Minaj and free Coca-Cola and the iPhone X, all rolled into one. Much desirability among the middle-class consumer set.

While we’ve seen some new product on these shores in the past year or so (a new Enclave, Regal, and refreshed Envision are the only things that come to mind), China awaits two wholly new models. One technically isn’t production bound, at least not yet, but you’d be forgiven for assuming it’s a given: A Buick SUV concept — fully electric, and boasting a pretty sexy liftgate — that might have a future on both sides of the Pacific.

Just after Christmas, we inquired about your favorite German car of the 1990s. The few of you who had awakened from post-holiday eat and drink signed in to share your top Teutonic choices. I suspect more of you are awake now that it’s springtime, and will be able to answer the same inquiry when it’s American flavored.

What’s your favorite American vehicle of the 1990s?

These pages have spilled more than a bit of digital ink on the Buick brand in the last couple of weeks. For today’s QOTD, we’re about to spill a little more.

Buick’s current roster holds a couple of good-looking arrows in its quiver, not the least of which is the Regal Tour X (which, it should be noted, is listed proudly as a WAGON on Buick’s own build-and-price site), particularly in the natty shade of Rioja Red Metallic. Here is your Monday question: which Buick vehicle of yore hit it completely out of the park in terms of styling?

In the tradition of TTAC’s august founder, it’s time to do some old-fashioned myth busting about General Motors. Specifically, we’re going to talk about a myth that many of you were perpetrating in the comments of our first installment in our new Buick Death Watch series — specifically the fallacy that Buick GMC dealers “need to have Buick to have cars to sell,” or that “dealers would sue GM if they killed Buick.”

Not even, man.

I mean, if they had ever sold that bad-ass Avista pictured up there, then maybe, but Buick’s car lineup has left much to be desired in the eyes of consumers and dealers. I’ll explain a component of General Motors’ dealer compensation called “Standards For Excellence” to you, and then we’ll look at charts and numbers and data and stuff. Ready to have your preconceived notions challenged? GO!

Yesterday, your humble author went back to the proverbial old school for a heartfelt piece on why Buick must die. It gave me no pleasure to write it; I can still remember being five years old and waiting with anticipation for my father to bring home his new steel-grey 1977 LeSabre sedan. That was an American-made luxury sedan to compete heads-up with anything the world could offer, which no doubt explains why the Volvo that sat next to it in the garage found its way to the classifieds shortly afterwards.

There is nothing I would rather see than the resurrection of a revitalized Buick taking the fight to Lexus with a top-notch lineup of cars and crossovers that are built and designed — scratch that, I would probably settle for built or designed at this point! — in the United States. That’s why I handed out that tough love to the Tri-shield yesterday.

It would have been nice if Buick PR had responded by sending me some off-the-record advance notice of a new world-class luxury car or truck. I suppose it was naive of me to even think there might be such a thing in the pipeline. Rather, my boss received a list of complaints from Buick’s brand communications manager, Stu Fowle. He believes the article is incorrect on several points. In the interest of promoting further informed discussion about Buick’s current woes, I’ve listed his complaints after the jump, along with my responses.

Buick has been on my mind lately, ever since reading that the GM division will remove brand lettering on all models starting in 2019. This change isn’t particularly shocking, as Buick is merely catching up with what other premium brands are doing on the badge front (I always prefer more badges to less, brougham-style).

Then, quite literally as my fingers tapped out this post, Mr. Jack Baruth announced Buick must die in short order. But what might General Motors do to save the luxury shield from its own axe?

What would Buick look like for you, in 2025?