An inherent advantage to being a century-old company is having a deep well of history from which to draw – for better or worse. While some parts of Blue Oval corporate lore will likely never again see the light of day (what’s the over/under on a Pinto revival?), wide swaths of retro are ripe for exploitation a second go.
If one thinks the Bronco has already tweaked a twinge of years past, then these Heritage Editions are sure to crank the nostalgia meter to 11.
Ford’s full-size Bronco has been hogging the spotlight all year long, but the smaller Ford Bronco Sport, which actually rides on the Escape platform, is doing all it can to get some attention.
Exhibit A: The off-road chops of the Badlands trim – which is meant to spend time in the dirt. This little ‘ute is pretty dang good on pavement, but it also did things that shocked and surprised me when I took it to the Badlands Off-Park in Attica, Indiana. The name is just a coincidence.
I was running an errand earlier this week and spotted a Ford Bronco Sport street parked on Chicago’s famed State Street. Coincidentally, I had just tested one off-road a bit over a week prior.
The baby Bronco impressed me on our first drive, despite some flaws. And our own Adam Tonge has argued that the Escape-based Bronco Sport may spell the end of the line for the venerable crossover that lends it its platform.
Ford has announced that 1,666 2021 Ford Bronco Sports are being called back for jiggly rear suspension modules. Seems that someone in the Hermosillo, Mexico assembly plant didn’t secure the rear suspension module to the subframe, which could affect the vehicle’s stability.
My first car was a hand-me-down 1984 Ford Bronco II that my parents bought new. I took possession of it as a hot-to-trot teenager in 1997, happy to finally be a licensed driver and glad I was lucky enough that my parents could gift me a car, even if it was over a decade old and even if my end of the bargain was to get a job bagging groceries to pay for insurance and maintenance.
Many teens, even in the relatively well-off suburb I grew up in, don’t get a car when they reach driving age. I had friends from families who were wealthier than mine who ended up hitching rides, as they didn’t have their own wheels. So I knew I was lucky to have a vehicle to call my own.
The Bronco family, as Ford calls the trifecta composed of the Bronco Two-Door, Four-Door, and Bronco Sport, has a singular mission: to leverage the fond memories and emotions generated by a storied nameplate to lure new buyers to the brand, boosting the automaker’s volume and profitability.
Despite the pandemic, Ford’s expectations haven’t changed. And the ideal buyers of any member of the Bronco family isn’t someone who can take advantage of Plan Pricing.
The Ford Bronco news doesn’t just stop with one model. There’s not one, not two, but three in the family.
That threesome includes the two-door and four-door versions of the Bronco, as well as the smaller Bronco Sport.
Think of the Bronco Sport as an off-road version of Ford’s Escape crossover. Ford might get mad at us for saying that, but hey, we’re not PR.
Like its Mustang stable mate, Ford’s returning Bronco finds itself with a brood. The Bronco is now a brand, comprised of the namesake, body-on-frame off-roader and the tag-along Bronco Sport — a retro-styled model based on the unibody Ford Escape.
That’s apparently just the start of it.
At this point, if Ford wants to keep the upcoming Bronco and Bronco Sport under wraps until their respective unveilings, it had best invest in surplus anti-aircraft batteries — or just never leave the confines of company-owned production facilities. Even those walls have proven a porous barrier, however.
As the weekend dawned, drone-provided aerial spy photos appeared of the two dissimilar Broncos congregating with a Chevrolet Colorado ZR2 out in the desert, far — at least, one would assume — from prying eyes.
With Ford’s Bronco debut scrubbed on account of the coronavirus, its getting increasingly difficult for the automaker to keep things secret. While some of this is fine, as leaks help Ford maintain interest on its upcoming products, other details are probably items Ford was saving for its big reveal — which is still TBD.
We don’t know which camp the following falls under, but Ford Authority claims the body-on-frame SUV will come with three distinct looks or, to be precise, grilles. While two of the designs will be of a more contemporary bent, the third will harken back to the original Bronco.
The upcoming Ford Bronco and its baby sibling, Bronco Sport, have been inspiring a lot of dreaming around these parts.
We’re even dreaming of a Bronco that dances.
No, that’s not a quarantine-inspired fever dream. It’s inspired by a new report from Motor1 that suggests that the next Bronco will, indeed, be able to two-step. So to speak.
The lesser of two utility vehicles lined up to carry the Bronco name has reportedly been delayed for reasons that should surprise no one.
Production of Ford’s Bronco Sport, the retro-styled Escape sibling scheduled for a reveal at the New York International Auto Show, should, like the show itself, be pushed back by a matter of months. It’s looking like the original debut venue might get some use.
Not everyone spent all week searching in vain for toilet paper. Someone with access to Ford’s dealer order site snapped pics of trim levels and powertrains pertaining to the upcoming Ford Bronco Sport, originally scheduled for a public reveal next month.
That debut could still happen, most likely online, but now there’s even less to learn about the Escape-based model that wishes it was a Bronco.
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