#BrandRecognition
U.S. to Play Beefier Role in Nissan's Future; Company Shakes Up North American Leadership
A struggling Nissan sees the U.S. market playing a bigger role in the company’s sales future. Ahead of the release of its near-term recovery plan, expected later this month, the automaker sees new product as the key to firming up its flagging U.S. presence.
Elsewhere, a report out Friday claims Nissan’s new plan will see the U.S. account for a third of the automaker’s global volume. With all of this in the works, it’s perhaps no surprise that the company’s North American arm saw a sudden resignation.

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