#BrandAccessories
Volvo Misses April Fools' Day by Almost an Entire Week
Last night, Volvo released a teaser video for a new vehicle it labeled as its “smallest coupe ever,” and I can’t help but feel that its marketing department dropped the ball on the timing.
The video introduces it as an ultra-modern, limited edition representative of a model specifically aimed at the next generation of consumers. Then, Volvo hinted that it might even be autonomous, and I assumed this was some wild concept vehicle never to enter production — but Volvo is already building it.
Of course, I felt like a moron when the big reveal finally came.
Matt Posky
Apr 07, 2017
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