#BobLutz

Photo courtesy of GMauthority.com

So I read earlier this week that Bob Lutz is saying that the US Government killed Pontiac. He says that GM had big plans to rescue the struggling brand with innovative, rear-wheel designs that included small performance cars that would have set the Germans back on their heels. Had these plans come to fruition, he hints, enthusiasts would have been busting down the doors and the brand would have quickly returned to good health. Sounds like new golden age for Pontiac was just around the corner. And it would have worked too, if it weren’t for those meddling Feds. That’s what Bob says anyhow, but I’m not so sure. The way I remember it, I had a hand in killing Pontiac, too.

Ladies and gents, we have a winner for our giveaway of “ Icons and Idiots” by Bob Lutz.

Bob Lutz’s latest tome isn’t so much about cars as it is a business book on leadership that happens to be about cars. Through 11 vignettes, Lutz talks about the leadership figures in his life, their triumphs and foibles and how they impacted his personal and professional development.

The longer I do this, the more I realize that it’s about people, not machines. Don’t get me wrong, I still think that cars are way cool, something only human beings could create, but it’s those human beings involved in that creation that make stories worth telling and hearing. When my son, my only son, Moshe, whom I love, was a boy we put model cars together. It was a father-son thing but I also wanted him to learn a little patience. We took care putting them together, but we rarely painted them. That too took much patience. Sometime when he was in fifth grade, so this would have been 1994 or 1995 when Mo was ten years old, we were building a model of a Dodge Viper. It was an AMT/Ertl kit, in 1:25 scale.

Henrik Fisker paired up with Hong Kong billionaire Richard Li to get his company back. Fisker is a co-founder of severely troubled Fisker Automotive. Li and Fisker are trying to buy the U.S. government loan to Fisker at a big discount. Henrik Fisker was ousted in March.

Fisker is worth around 200 Karmas at retail. “A team including former General Motors Co executive Bob Lutz and China’s largest parts maker is looking to buy Fisker Automotive for $20 million, a fraction of the “green” car company’s estimated worth almost a year and a half ago,” Reuters says.

When former TTAC Editor-in-Chief and now Editor emeritus Edward “Op-Ed” Niedermeyer wrote an op-ed in the Wall Street Journal and warned that GM’s center of gravity shifts more and more to China, GM’s retired multi-role fighter Bob Lutz reamed Ed via Fortune. Now, Bob Lutz himself appears to be an accessory in a deal that transfers U.S. government-financed technology to China for pennies on the dollar. Says Deepa Seetharaman, in-house alternative drivetrain expert at the Reuters Detroit office, in her in-depth article:

Forward contracts on popcorn skyrocketed at the Chicago Mercantile Exchange as former T TAC Chief Editor Ed Niedermeyer drew massive fire for his recent op-ed in the Wall Street Journal. On Sunday, GM’s PR Chief Selim Bingo blasted Niedermeyer for “stepping through the looking glass” and for “carelessly comparing GM’s spending in China to that in the U.S.”

A day later, Bob Lutz joined the fray.

Isn’t the Internet wonderful? Now industry types can trade barbs directly, without going through unreliable journalists. Ed Whitacre still needed to write a book (or more like he had it written) to put down Bob Lutz, Dan Akerson et al. Bob Lutz, however, has his own blog, hosted at Forbes, and boy does he take revenge on Whitacre:

It isn’t often one of the biggest news items coming out of NAIAS 2013 is from a tuning house … especially a tuning house nobody has ever heard of before. Attach the name Bob Lutz to a car, along with a brand new, fire breathing, tire shredding 6.2L LT1 V8 from the new Corvette, you are bound to turn some heads. Oh, and they wedged it into a Fisker Karma.

That’s Maximum to the Bob.

Bob Lutz took Fox News and other media outlets to task in his latest blog for Forbes, titled “Chevy Volt and the Wrong-Headed Right”, with Lutz taking shots at Bill O’Reilly and Rush Limbaugh.

It’s a phenomenon with some precedent: import manufacturers will get nowhere with a certain bodystyle or drivetrain until one of the US domestic brands jumps on the bandwagon and popularizes it. And Jeff Breneman, executive director of the U.S. Coalition for Advanced Diesel Cars, is hoping the same dynamic plays out in the world of diesel power when Chevy brings its Cruze Diesel to the US. He tells WardsAuto

The fact that Chevy will offer a diesel Cruze in 2013 is huge. The gas-powered Cruze will get 40 mpg (5.9 L/100 km), so the diesel is expected to get 50 mpg-plus (4.7 L/100 km), and that will make it a game-changer.

Ford, Toyota or Honda haven’t got a diesel for the U.S. yet, but get ready for 2013-2014. That’s when we’re going to see a lot more diesels.

And, as the diesel booster-in-chief, it’s not surprising that Breneman would come to that conclusion. But what are folks inside GM saying about the Cruze diesel? In a recent interview with TTAC, senior advisor Bob Lutz suggested that we shouldn’t expect the Cruze diesel to conquer America or “change the game” all that much.

Never assume that press accounts of what’s going on inside the auto companies resembles what’s actually going on. For my Ph.D. thesis, I inhabited General Motors’s product development organization much like an anthropologist might inhabit a Third World village. What I observed during my year-and-a-half on the inside bore virtually no resemblance to what I read in the automotive press. Journalists aren’t inside the companies, have contact with select high-level insiders, and tend to print the PR-approved accounts these insiders provide. These accounts reflect how senior executives want outsiders to think the organization operates and performs much more than how it actually does. To the extent journalists know the reality—and few do any digging—they rarely print it. So I’ve refrained from even guessing at what’s been going on inside GM. Instead, I’ve been hoping that some insider would write an insightful account of the eventful past 10 to 15 years. None have, until ex-vice chairman Bob Lutz’s new book, Car Guys vs. Bean Counters: the Battle for the Soul of American Business. Lutz has a reputation for speaking his mind and straight shooting. What does his book tell us about what really went on inside GM?