#BmwX3

Before we go any further, I just want to point out one thing — I hate the BMW X3. I loathe even the idea of it. I grew up on the E30 3 Series and the E23 7 Series, both of which were in my father’s driveway well before most people in Suburbia knew what the hell a “Bimmer” even was. I find the concept of an Ultimate Driving CUV to be a blight on the brand itself, a disgrace of the highest order.

The last generation of the X3 was total trash. It was a rough-riding, fuel-guzzling exercise in badge whoring. Its sole purpose was to impress other moms in the school pick-up line. There was nothing the previous X3 could do that literally any other entry in the small CUV sector couldn’t do better. I’m including the Kia Soul in that comment, by the way.

So when I saw a 2018 BMW X3 on the Emerald Aisle at MIA, I was excited to rent it. Not because I thought I would enjoy it, but because I thought it would give me the chance to write a hateful screed about another automotive abortion from Spartanburg. Alas, it was not to be. Because the new X3 is likely the best car BMW makes today.

It’s been a while since BMW pushed out an all-electric vehicle. The i3 was launched in 2013 and things has been relatively quiet at Bavarian Motor Works ever since. However, the brand maintained that more i-badged vehicles would arrive once it gets EV production costs under control, stating that its next electric would be the iX3 crossover.

Arriving in Beijing this week in concept form, the vehicle looks refreshingly like a production model — with a few stylistic touches separating itself from BMW’s core fleet. You might even mistake it for a refreshed X3, and that’s kind of the point. For the most part, the company’s initial foray into electrification served to test the market’s willingness for such vehicles and act as a bit of a spectacle. That’s not to be the case with the new batch.

BMW wants the upcoming EVs to have more mainstream success than the i3 or i8, and normalizing them is a big part of that. That’s also the reason it chose to base the next one on the high-volume X3.

Munich HQ has huge expectations for the third-generation BMW X3. The X3, after all, was the vehicle that ignited the compact luxury SUV craze, the vehicle that spawned competitors such as the Audi Q5, Acura RDX, Mercedes-Benz GLK/GLC, Volvo XC60, Lexus NX, and Porsche Macan. Surely the X3 has the power, the might, the capacity for sales domination, right?

“We created that segment,” BMW CEO Harald Krueger said in July. “The No. 1 approach and target I clearly have is, there shouldn’t be anyone besides us who is No. 1.”

“If somebody on my team is not performing to that, well, he has a problem,” Krueger says, making clear to BMW USA’s Bernhard Kuhnt that greater global production of the X3 will mean greater allocation, which had better mean greater U.S. sales.

BMW will not, however, seek to achieve the lofty sales goals by introducing the 2018 X3 with a price that undercuts its key rivals.

BMW’s North American CEO, Bernhard Kuhnt, blames inventory issues for the brand’s sharp utility vehicle sales decline in August 2017.

BMW reported only 8,847 utility vehicle sales in August, a harsh 21-percent year-over-year drop for the five-model lineup. Sales of Spartanburg, South Carolina-built X3s, X4s, X5s, and X6s plunged 30 percent as BMW was fortunately boosted by — strange as it may sound — elevated passenger-car sales.

Has the tide turned? Is America’s BMW buyer forsaking his X3 for a 330i; her X5 for an M550i?

Don’t believe it for a second.

“We created that segment,” BMW CEO says of the sector in which the BMW X3 arrived before Acura, Audi, Infiniti, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo.

“The No.1 approach and target I clearly have is, there shouldn’t be anyone besides us who is No.1,” Krueger told Automotive News Europe.

In the U.S., where Krueger’s goals (expectations? demands?) for the South Carolina-built BMW X3 are lofty, the X3 ranked a distant fifth in the category in 2016.

But Krueger ain’t kiddin’ around.

BMW wasn’t supposed to issue the global reveal of the new X3 until next week, but it seems its official website in Hong Kong didn’t get the memo. Product details and photos have appeared a few days earlier than expected.

While easily recognizable as an X3, the updated SUV’s more sinister headlamps and gaping air inlets service a more aggressive forward appearance. However, the profile and overall shape has changed very little. With the exception of some gentle buffing of the bodywork, to smooth down the sharper edges and altered taillights, BMW doesn’t appear to have changed much on the exterior.

Little more than 18 months from now, BMW’s utility vehicle lineup will be dramatically altered, primed to absorb rising SUV demand in an increasingly anti-car market.

According to Australia’s Motoring, BMW will expand its entry-level utility vehicle lineup — BMW calls them SAVs — in early 2018 and the top end of the brand’s SAV lineup by late 2018.

The production BMW X2, due early next year, was previewed by the Concept X2 at 2016’s Paris auto show. BMW’s long-awaited Mercedes-Benz GLS challenger, the BMW X7, is a late-2018 arrival.

But the expansion of the BMW SAV lineup is only part of the story, as new versions of the SAVs currently sitting at the heart of BMW’s lineup will arrive in short order, as well.

BMW isn’t known for revolutionary design changes, so it likely won’t be hard to pick the upcoming 3 Series and X3 crossover out of a crowd of domestic and Japanese competitors. Nor will the models’ powerplants see a complete overhaul.

One somewhat surprising claim, given recent events, is that both next-generation models will retain a diesel option in the United States — and a new one, at that.

An electric Mini? There’s a weak Austin Powers joke in there somewhere, maybe, but that movie (alarmingly) came out 19 years ago.

After teasing the possibility earlier this year, BMW CEO Harald Krüger confirmed an all-electric Mini will arrive in 2019, Bloomberg reports. Krüger claims a Mini EV, as well as an electric version of the compact X3 crossover, is needed to keep up with the company’s German rivals.

Alfa Romeo is finishing its first crossover and will bring the car to market in mid to late 2016 in Europe and the United States, Automotive News Europe is reporting.

Fiat Chrysler Automobiles CEO Sergio Marchionne confirmed the model in his call last week about the automaker’s second-quarter earnings. The BMW X3 and Audi Q5-sized Alfa hasn’t been publicly named, but will be based off of Alfa Romeo’s coming Giulia.

The car would launch in Europe around September 2016 with a U.S. launch three months later, Marchionne said.

If you’ve been around the automotive journalism long enough (and by long enough, I mean like three months in total), you’ll begin to realize that a lot of press vehicles you drive aren’t indicative of what most people actually buy. Most test vehicles have five figures worth of options, with features that at most, an auto journalist will expend 50 words on. Meanwhile, on lots across the country, most dealers probably have one or two very loaded cars which end up being discounted heavily towards the end of the quarter.

I remember when the RX rolled onto the scene in 1998. It was truly the first successful crossover as we would know it today. While everyone else was trying to produce a truck-based luxury SUV, Lexus took the Camry/ES platform, put a jelly-bean inspired box on top and jacked the ride height up to 7.7 inches. The result was instant sales success. As we all know however, success has a price. The marshmallow-soft FWD RX lacked road feel, steering feel and sex appeal. Although it’s a bit late in the game, Lexus has decided to fix that last problem with the introduction of the 2013 RX F-Sport.