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Adventures in Marketing: BMW Says "OK Boomer" to Its Own Flagship Vehicles

BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.

Marketing departments always know what they’re doing, right?

Recent Comments

Kwik_Shift_Pro4X GM is dead to me. Until I rebuy a '96 Chevy Impala SS or '87 Buick Grand National.
MaintenanceCosts I was last in the RenCen way back in 2011, when a friend of mine got married there. Even at the time, the place seemed very underused.Footnote: I drove a GM product from Washington DC to that wedding and back. It did not get me any apparent special treatment.
Jeff I doubt most people care. Care more about their vehicles but after being a loyal gm customer for almost 50 years and having family members all the way back to my grandparents I no longer care. The last gm vehicle I owned was 2 years ago. To me gm can go into the dustbin of history.
Cprescott I'm surprised they didn't move to China. That is who bankrolled their bankruptcy bailout plan.
Analoggrotto You ask as if I should care. Well I don't. Any more questions?

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Adventures in Marketing: BMW Says "OK Boomer" to Its Own Flagship Vehicles

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