#Biometrics

Once upon a time, your transportation options upon touching down at a U.S. airport involved hailing a taxi, renting a car, or taking a shuttle to your hotel. Those options still exist, but business travellers and tourists can now waltz out the door and into a number of app-based ride-hailing services and a growing list, depending on location, of short-term, app-based car rental services that don’t carry any of the usual names seen at the rental line.

Hertz clearly felt that omitting a couple of minutes from the rental counter-to-destination trip might help it stay ahead of those pesky mobility upstarts. Enter the magic of biometrics.

That’s one of the unspoken questions contained in Automotive News‘ report on automotive supplier Continental’s new biometric authentication technology. Passwords are the scourge of the modern age, it’s true, and having a secure way of locking and unlocking a sensitive…anything…is preferable to trying to remember that damn combination of letters and numbers.

Computer files. Your phone. The entrance to sterile, high-security office buildings. These are all good candidates for facial recognition technology, fingerprint and retina scans, or voice recognition. But your car? It’s true that using this technology — in addition to conventional keys and fobs — would add an extra layer of defence, improving your vehicle’s chances of remaining unmolested. But at what cost?