Toyota: So Over The Whole Car Thing

At the end of an excellent comment on the recent 1989 Camaro RS Curbside Classic, commenter carnick noted:

I remember reading an article at the time which interviewed both Roger Smith, and Toyoda-san, the head of Toyota at the time. Each was asked, ‘is your company in business to make cars, or to make money’? Smith answered, ‘of course, we are in business to make money’. Toyoda answered, ‘we are in business to make cars, and by making the best cars in the world, we will make money’. While Toyota has had its problems lately (they caught some GM virus), I think the general path both of those companies have taken over the past 30 years shows which strategy works best.

This is fantastic encapsulation of the different directions GM and Toyota have been heading over the past several decades, but it’s also a warning sign for Toyota. The company that rose to the top of the global auto industry by virtue of a laser-like focus on cars themselves is facing a flood of recalls and perceptions of declining quality… and it’s just come out with a PR website called “ Toyota Beyond Cars.” Coincidence?

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  • Ollicat And I don't think this test included changes in the weather which can affect range another 15 - 20%. Plus, I understand that it is very bad for the battery to run it down to zero. From my research on battery longevity, one is supposed to keep their battery from 20% to 80 or 90%. So in effect, one only really has at most, 70% of the posted range on an EV, if they want to preserve the life of their battery. And the ultra quick chargers are also supposed to be used sparingly. Hmmm.
  • Analoggrotto Meanwhile the Hyundai vision 74 is making the real waves with the modern retro original design behind all lambos, delorean, and every japanese car in the 80s. First we took over economy cars, then luxury vehicles, then 3 row SUVs, EVs are our bag too but next the exotic car will be the object of our domination and the vision 79 is our vehicle to success.
  • Kwik_Shift Sign me up! /sarcasm
  • Sobro My guess is it's just a plain scam. Very few pictures? CheckPrice too good to be true? CheckEnough "real car" info to convince the gullible it's a real car? CheckWeird story as to its provenance and location? Check
  • Analoggrotto So when the toyota 2ZZ engine is mounted in the Fwd Celica GT-S the YAMAHA casting on the head is prominent but it becomes hidden in the MR configuration on the Lotus cars. You have to pull out the passenger's side rear fender liner to see it.