Ask Bark: Why Don't Dealers Just Make Better Deals?

“I’ll tell you something.”

Normally this sort of phrase is followed by, well, something. But the grizzled old dealership veteran seated across the desk from me seemed to be sizing me up a bit, seeing if I was worth the time it would take for him to dispense some of his six decades’ worth of wisdom. After a deep sigh, he must have decided that I was, because he continued.

“This is the worst business. The absolute worst. I invest $30,000 to make $500 — if I’m lucky. Even Vegas would give me those odds. If I had any sense at all, I’d liquidate every car on the damned lot and put all of my money in the stock market. If I had done that at the beginning up the year, I’d be up a couple of hundred grand right now.”

I sensed that I was supposed to say nothing. So I did just that, silently encouraging him to continue.

He noticed my obedience and nodded gently. “Of course, I’d never do anything of the sort. I was born into it, you know. I’m a little bit older than most people think. My father opened the first of the Japanese stores here in (undisclosed state). Then he opened another one. I opened the first Korean store. And now look at me — master of all I survey, owner of ten points.

“As much as I want to get out the business — as much as I wish Daddy had never even thought about buying a car lot — I can’t. But you, young man, you should get out now. I mean now.”

It only took me about seven more years to follow his advice. I am officially out of the car business — kinda. I still have clients who have automotive clients. But I don’t directly sell to car dealerships anymore, which is why I have no problem pulling back the curtain in answering this next question from our friend and reader, Bart.

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Ask Bark: Don't Call It a Comeback

Yes, dear readers, I’ve missed you. More importantly, I’ve missed your questions and the opportunity to provide my occasionally helpful feedback. So we’re rebooting the “Ask Bark” column, which will run approximately as often as I have time to write it (hopefully 3-4 times per month). But I’m going to be doing things a little differently than we were doing them before.

While I’m still happy to answer your “What Car Should I Buy” questions (which is, coincidentally, the name of a series on a competing site that is probably in no way, shape, or form a ripoff of the original “Ask Bark”), I also want to answer more of your “how do dealerships work” questions. A recent job change has moved me outside of the world of directly selling advertising to dealerships, so I no longer feel that I have any conflict in revealing all of my dirty little secrets to you, the people. So if you’ve ever wondered exactly how a foursquare works, or why you never seem to be able to get KBB Excellent for your trade-in, or anything like that, shoot your questions to barkm302@gmail.com.

And if you’re a recent TTAC convert, you’ll get the idea after reading today’s question, which comes to us from long-time reader and commenter, Sobro. Click the jump and let’s get to it.

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Bark's Bites: 2018 Changed the Way We'll Drive Forever

2018 was pretty lit, am I right? Let’s recap some highlights:

In fact, this has probably been the craziest post-bailout year yet. Since TTAC was one of the first blogs to predict the General Motors bankruptcy, I thought I might honor that tradition by taking this New Year’s Eve opportunity to predict how events that unfolded over the past 12 months will affect the way we buy and drive cars for the foreseeable future. Click the jump and see if you think I’m right.

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Bark's Bites: All The Cars I Rented in 2018

As all loyal Bark fans know (Hi Mom), I travel extensively for the ol’ day job. Thanks to Uber and Lyft, I don’t always have to rent a car when I’m on the road, but most of the time it’s actually cheaper to rent a car for $35 a day than it is to use ridesharing services, not to mention to increased convenience and saved time. Plus, I’m a firm believer in job creation, and somebody needs to keep those valets at the hotels employed.

In 2018, I used National’s Emerald Aisle Executive services 21 times, which is a bit low compared to my average over the last 10 years. Nevertheless, let’s see what I can remember about all of my rental rides that I borrowed this year, and then I’ll make some sweeping generalizations that are sure to offend many of you. Go!

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Bark's Bites: What If They Held an Auto Show and Nobody Came?

For those of you who haven’t been to the press days of one of the major American auto shows (Detroit, New York, Chicago, LA), I’ll briefly describe what they are like: many, many parties, a lot of free alcohol, and very little to do with cars. I mean, yeah, there are some cars present, but nobody really looks at them or talks about them. All the press materials are sent in advance so that websites (like this one) can publish their stories en masse as soon as whatever artificial embargo is in place expires. The cars don’t really even need to be there. I enjoy going to the New York International Auto Show for one reason — it’s in New York. If you put it in Peoria, Bark ain’t going.

Local auto shows, however, serve a completely different purpose. The idea of the local auto show in your town is that it allows you to see all of the cars you might be considering for purchase in one place. Or, if you’re a car geek, you can just go look at all of the stuff that you normally would have to have a lot more money to be allowed to look at in person. When I was growing up in Columbus, Ohio, I eagerly anticipated the auto show every year. I remember my dad begrudgingly taking me to the show, just so I could walk around Veterans Memorial Auditorium and see things like the Chevrolet Citation Coupe Concept and maybe even sit in a Trans Am for a few seconds before the Pontiac booth guy kicked me out.

So it was with that same sense of excitement that I went to the Miami International Auto Show last week. It was the first time in over a decade that I had the chance to go to a car show as a member of the general public — no name badge around my neck, no glad-handing PR reps, no hordes of automotive “journalists” obstructing my view of the cars with their ridiculous camera rigs. It was going to be an opportunity to see cars, man.

An hour later, I left the massive Miami Beach Convention Center feeling more sad than anything else. The local car show, as I knew it, appears to be dead.

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2018 Nissan Armada Rental Review - You Really Don't Need One, But Maybe You'll Want One

Sometimes one just has to appreciate the complete absurdity of a vehicle. The never-ending available horsepower in the current pony car wars, for example. The over-the-top quilted interior of the limited-run Bentley Continental GT3-R. And then we have the 2018 Nissan Armada, which is completely and totally ridiculous in its own right.

It’s substantially bigger than anybody could ever possibly need it to be. It’s superfluously more expensive than any Nissan has a right to be (come at me, GT-R fanbois). The engine is more forceful than you’ll ever require it to be.

But I kinda like it anyway. At least, I think I do.

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2019 Honda Pilot First Drive — A Great Buy That May Be Hard to Come By

From 2009-2012, I spent some of the most frustrating days of my life behind the wheel of a Honda Pilot. My good friend Marc and I traveled the entire eastern half of this great nation in a Pilot with a 2008 Honda S2000 Club Racer in tow—literally—as we competed on the SCCA national Solo and Pro Solo circuit. If you haven’t done autocross at the highest level, you don’t know the frustration of having driven 12 hours each way for six minutes of total seat time over two days, only to lose a spot on the podium by less than a tenth of a second. My favorite memory is the time when Marc was so frustrated by the combination of a loss and being lost that he put his fist directly through his windshield-mounted Garmin GPS system.

The point of this opening paragraph is to let you know that I am one of the extremely few people who’ve actually done anything truck-related with a Honda Pilot besides taking it to Home Depot and Bed Bath and Beyond for a pretty nice little Saturday. The folks at Honda want to change this perception of the Pilot for 2019, and thus I was flown out to SoCal for two days to spend some time getting dirty with Honda’s three-row “light truck” SUV.

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Bark's Bites: Your Ego Is Getting in the Way of Becoming a Better and Safer Driver

Tony Horton, the creator and lead trainer for the P90X series, has a frequent saying about not letting your ego get in the way of your success. Don’t use 25-pound dumbbells for an exercise when you really need to use 15s, etc. It can be tough, especially at the beginning (when you’re not terribly strong yet), and you’re using weights that look more like they belong in a Richard Simmons workout than a P90X workout, but it’s the only way to build up enough strength and get the results you want.

About five weeks ago, I realized that I was terribly out of shape. Well, that’s not really true. I had known that I was out of shape for much longer than that, but I hadn’t actually done anything about it. With the traveling for business and the parenting and the soccer coaching and the socializing, I had taken my concerns about my physical fitness and placed them in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying “Beware of the Leopard.”

So it wasn’t until five weeks ago that I decided to take action and throw the old P90X3 discs back in the Blu-ray player and get my ass moving. Good news is that I’m down double digits in weight, my resting heart rate is down about 11 beats a minute, and I’m on the path back to being physically fit again. This is, of course, completely uninteresting to you, but there’s a point coming up here in a second.

I drove my loaner Lotus Evora 400 down to Atlanta Motorsports Park for an SCCA “Track Night in America” this week, and I’ll have a full write-up of whether or not it’s a good idea to drive 700 miles in one day for a track session next week, as well as the rest of my impressions of the car. However, today I want to talk about what I saw in the Intermediate session. It wasn’t good.

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Bark's Bites: When Fiats Attack (the Bottom Line of Dealerships)

“See that sign over there?” The weathered, weary general manager of the dealer I was visiting that day pointed in the direction of a shiny, silver and red beacon with the word “FIAT” in bold capital letters. He spat the still-burning cigarette out of his mouth and stomped on it in disgust. “Cost me $27,000. They gave me the franchise for free, but they made me pay for that damn sign.”

“How many Fiats have you sold since you put it up?” The exasperated look he shot me after I asked that question told me that perhaps I shouldn’t have ventured into that territory.

One. One freaking car. I’d have to sell about 40 of the damn things just to pay for the sign, much less make any money.” He gestured toward the line of Fiat 500Xs that were crowding his lot. “You wanna take a couple with ya? I’ll make you a hell of a deal.”

Even though I’m actually rather fond of the little crossover, I’m not fond enough to actually buy one. Apparently, nobody else is either. And that’s a problem for FCA dealers.

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Bark's Bites: New Car Reviews Are Only for the Six Percent

Earlier this week, I found myself behind the wheel of a Hyundai Kona SE, doing some test driving on behalf of a dear friend of mine who recently acquired her license and had yet to acquire the accompanying insurance.

“This car feels like despair,” I said to her as we rumbled harshly over some bumps in the urban streets of Miami. Everywhere I looked, I found reasons to be depressed. The steering wheel was of the most severe and slippery plastic material. When I pressed the accelerator, there was a ghastly noise accompanied by a complete lack of actual forward motion. The stereo was of such poor quality that I just turned it off. “No me gusta.”

The salesperson in the backseat was not pleased with my reaction to the car. “Well, you know, this is the base model. I could show you an Ultimate model if you want some more features. It has the better motor, a nicer steering wheel, more speakers. Of course, we only have one of those in stock.”

And therein lies the problem with most modern car reviews, including ones that I’ve personally written. The cars the OEMs have the automotive press reviewing are not the cars the dealers are stocking, and they definitely are not the cars people are buying.

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Bark's Bites: New York's Greatest Misses

It seems like only last year that the star of the New York International Auto Show was an 840 horsepower, zero you-know-whats-given, single-seated rocketship that did a 9 second 1/4 mile and literally lit things on fire. That’s probably because it was last year. This year, I found myself enthralled by … an in-car audio system.

That’s right — the very best part of the 2018 NYIAS was enjoying Art Pepper and Bonnie Raitt on the ELS surround sound system in the Acura RDX A-Spec (no kidding, it’s freakin’ amazing and it’s worth buying the RDX just because of it).

Yes, there was a yellow Porsche thing and there was a very Lamborghini Orange Corvette, but there was little else for this journosaur to get excited about other than the fact Honda ordered some extra wine for their social hour (see pic at the top, featuring my security detail: our own Bozi Tatarevic), due in no small part to the fact that I drank six glasses of red wine all by myself in less than 60 minutes.

So rather than do what every other autoblog on the planet does, I’m not gonna give you my greatest hits of the auto show. Rather, I’m going to tell you what should have premiered on this year’s show circuit.

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Buick Death Watch 2: Dealers Don't Need Buick

In the tradition of TTAC’s august founder, it’s time to do some old-fashioned myth busting about General Motors. Specifically, we’re going to talk about a myth that many of you were perpetrating in the comments of our first installment in our new Buick Death Watch series — specifically the fallacy that Buick GMC dealers “need to have Buick to have cars to sell,” or that “dealers would sue GM if they killed Buick.”

Not even, man.

I mean, if they had ever sold that bad-ass Avista pictured up there, then maybe, but Buick’s car lineup has left much to be desired in the eyes of consumers and dealers. I’ll explain a component of General Motors’ dealer compensation called “Standards For Excellence” to you, and then we’ll look at charts and numbers and data and stuff. Ready to have your preconceived notions challenged? GO!

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Bark's Bites: The Lightweight, Affordable Sporting Car Is Dead by Our Own Hands

My friends, I spoke to you last week about the dangers of freedom-hating wackadoodles who want to take away your right to own and drive your own car. Some of you agreed with me, others didn’t. Such is the nature of an op-ed. I was pleased to see that only a couple of you tried to no-platform me — either I’m getting less offensive in my old age or you’re getting more tolerant, and both of those are good things.

But today I am here to warn you of a more subtle threat to your driving-related joy, and it’s coming from a rather unsuspected source — the very manufacturers of the cars we love so much. Well, no, that’s not exactly right. It’s actually coming from you. The economic factors presented by the buying behavior of the general public are eventually going to make it impossible for automakers to deliver the cars that enthusiasts want to buy.

I’m not just talking about silly “Save the Manuals” nonsense. I’m talking about being able to buy a lightweight car. I’m talking about buying a car that will allow you to get yourself into trouble without kicking in the traction control. They won’t be dead — at least, not yet. But there’s no denying that cheap, fun cars are very, very close to being a thing of the past.

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Bark's Bites: The Ethics of Driving a Murder Machine

Here is who should have the right to get around in a giant hunk of metal traveling at speeds that will instantly kill a pedestrian, such that tens of thousands die every year and no one notices or cares: no one. No one deserves that right.

— David Klion (@DavidKlion) March 6, 2018

Oh, my friends. We knew this day was coming, didn’t we? In a society where all it takes for a cause to be popular is a tweetstorm, David Klion has decided that nobody should have the right to drive a car. Who’s David Klion, you may ask, and why should we care what he thinks? Well, he’s a freelance columnist (hey, so am I) and he lives in Brooklyn (I was born near there!) and he used to work for Al Jazeera America (okay, I would never do that) and he occasionally gets to write op-eds for the New York Times (like Ed Niedermeyer!). And, holy shit, I actually predicted this way back in 2016.

So while I may not particularly care what Mr. Klion thinks, it’s important to realize he represents the opinion of a significant number of people just like himself — people who are scraping by to make a living in ever-growing urban centers, who probably can’t afford a car and probably don’t have a driver’s license, and have seen how the power of a few malcontents on social media can affect significant social change in these United States of America.

In other words, they’re very, very dangerous. And in order to show you how dangerous they are, I’m gonna have to talk about the third rail of American politics at the moment: The Bill of Rights.

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Bark's Bites: The Day the Dealers Died

Over the years, every single time I’ve written about dealers and questionable business practices, the feedback from readers is invariably the same — kill the dealer model. Nuke it from orbit. We would all rather deal directly with the manufacturer than some slimeball franchisee. We want to order cars exactly the way we want them, down to the color and trim, and we want them delivered directly to us without the hassle of spending the day at the dealer saying “NO” to Tru-Coat.

Well, I should clarify — not all readers feel this way. Any reader who works for (or has previously worked for) a dealer will tell us all that we need the protection from OEMs that franchise agreements provide the customer. They tell us that competition in the marketplace is good for the consumer, and that it helps the local economy to have franchises around America.

But what would really happen if OEMs got their way and were able to sell directly to the consumer? What if all the dealers disappeared tomorrow? Would you be happy with the result? Or would it damage the customer? Who would benefit, and who would suffer under such a model? Let’s look at it objectively.

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  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.