#BabyJeep
Decision on Fiat 500-based Jeep Model Looms
The emergence of Jeep as a global brand with lofty sales ambitions means satisfying everyone, everywhere, no matter what the location or income of the would-be buyer. While Fiat Chrysler feels there’s definitely room to go bigger and pricier in the United States (we’re still waiting on that six-figure Grand Wagoneer), there’s also a desire to go smaller in overseas markets.
We’re talking sub-Renegade. And it just so happens Jeep has access to the platform underpinning the tiny Fiat 500 city car and plucky/adorable Fiat Panda that would make just such a model possible.
The question for Jeep is: does it really want to go there?
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