#BMWPoints

As automakers connect more vehicles to the internet and install app-based shops into the dashboard, we’ve become increasingly worried with in-car marketing annoyances and the prospect of companies hiding content behind paywalls. Our concerns turned out to be valid.

BMW has decided that it will charge customers an annual subscription fee if they want to utilize CarPlay in its latest models. Odd, considering most other automakers have been trying to get the platform inside their cars as standard equipment. However we’re betting that changes unless BMW gets a healthy dose of criticism.

Next year, BMW plans to equip all plug-in hybrid models with a standard function that automatically switches the automobile into electric mode whenever it enters an area designated for emissions-free driving. While the change is universal, the feature won’t get much action in the United States where government-mandated electrification is less pervasive than a Europe or China.

Still, that’s a sizable chunk of the brand’s global market. Hoping to appeal to it, Bavarian Motor Works went on an electric kick for Tuesday, announcing the electrically powered Motorrad Vision DC Roadster motorbike, Vision M Next Concept, testbed “Power BEV” drive units, upgrades to the BMW Intelligent Personal Assistant, and a bunch of other tech hand picked for the unsettlingly trendy #NEXTGen event.

However, the “eDrive Zone” PHEV geofencing system was one of the few items that has been scheduled for production. Unfortunately, it’s going to incorporate some gamification into the driving experience — making us suspicious of BMW’s ultimate goal.