#BMW

After the prolonged teasing of both the new BMW Z4 and Toyota Supra, it’s nearly impossible to have any feelings left on the matter. We equate it to the rare sensation of desperately needing to urinate for an extended period before it mysteriously goes away. It’s impossible to know why or how that feeling left you, especially considering that’s now how things are supposed to work. But, inexplicable as it may be, it still happened.

That doesn’t mean you’re unrelieved when you finally make it to a bathroom. It just wasn’t the big event you were hoping for. The Z4 unveiling is a lot like that. We’re glad it’s finally here, but Bimmer’s returning roadster has been teased out, leaked, and speculated upon so much that it’s not that big of a deal anymore.

Alright, let’s see what BMW has for us.

Like a grinning child whose dad is pushing them on the swings, BMW wants to go higher. Higher!

In both price and model designation, BMW knows there’s loftier ground to claim — and buyers willing to fork over the contents of their bulging bank accounts to make it profitable. That’s why the looming 8 Series, a luxurious coupe bearing a resurrected name, likely won’t be the pinnacle of Bimmer’s range for long.

You aren’t going to see a lot of televised commercials for the BMW M2 Competition, as it’s an enthusiast car of the highest magnitude. A thirty-second spot in the middle of a popular sitcom doesn’t provide adequate time to run through a laundry list of performance specs for car nerds, and the blanketed marketing approach wouldn’t really be cost-effective, anyway. BMW needs a surgical strike, something viral that can be passed around the internet between the sort of people that actually might consider owning an M2.

That’s what makes its new marketing campaign for the model so good. Outside of offering the most fun you can have inside a car while wearing pants, the M2 isn’t setting any automotive records. It is, however, taking a stab at world records set by humans. Earlier this month, the automaker hooked up a laser to the front of the vehicle to see how many balloons it could pop in a single minute. A week later, it released another video in which it attempted to cut down 116 straw poles with a samurai sword.

We don’t need to tell you that attaching lasers and swords to a car’s exterior is very awesome. And it’s that feeling — like the whole ad campaign was dreamed up by an eight-year-old — that makes for an appealing gimmick.

German cars in North America are not immediately associated with base, no-option models or economical motoring. But that didn’t stop Adam Tonge from suggesting today’s trio. Which vehicle gets the Buy when you’re shopping at the bottom of the German luxury barrel in 2002?

Ladies and gentlemen, select your strippers.

You’re likely familiar with Amazon’s cloud-based virtual home assistant Alexa. She’s the little voice that lives inside the Echo, a device which allows consumers to manage their calendar, set alarms, create a shopping list, adjust the thermostat, play music, and a multitude of other functions all via voice command. However, if you’re anything like me, you probably just ask Alexa to tell you bad jokes and read the morning news.

Alexa has found her way into cars lately — most notably those produced by Hyundai, thanks to a partnership with Amazon. But it looks like she’s about to find her way into a whole bunch more. On Thursday, Amazon announced the Alexa Auto Software Development Kit, which provides developers a way to easily integrate all of Alexa’s functions into automotive infotainment systems.

Last time on Rare Rides, we surveyed a little Fiat 124 Sport Coupe. A family car underneath, it aimed to be affordable fun for the middle-market. Today, we have a look at some not-so-affordable fun for the well-heeled. Come along for the New Class coupe experience.

The list of new vehicles available with a manual transmission grows shorter each year, and for the vast majority of the driving populace, that’s just fine. But driving enthusiasts bemoan each model lost to the advancing wave of computer-controlled everything, closely keeping tabs on which vehicles can still be had with a three-pedal setup. A few might even buy one.

Even sporting European brands are not immune. In BMW’s stable, the 5 Series jettisoned its last 5 and 6 Series sticks (by then relegated to M models) in 2016. Other models went two pedal-only in recent years, including the 228i, 328i, and 428i. But BMW says there’s still a flame that keeps the transmission option alive in certain models, and it’ll keep building them until buyers give up, or our robot overlords take over.

BMW says it will hike the price of two utility vehicles in China to cope with the additional cost of tariffs on U.S. car imports in the world’s biggest vehicle market. The models are the X5 and X6, both manufactured in South Carolina.

This news comes after China increased import duties on all automobiles from the United States to 40 percent earlier this month. China had previously said it would reduce its already high vehicle tariffs across the board as a sign of good faith — which it did, while simultaneously slapping new punitive tariffs on the U.S. Meanwhile, President Donald Trump has postponed prospective automotive tariffs while negotiations take place with Europe.

If you needed proof that a trade war is on and were wondering how automakers would handle it, look no further. BMW says it will have to raise the models’ Chinese MSRP by 4 percent to 7 percent. It’s a relatively modest increase considering how utterly massive the new import fees are, which indicates a willingness from the automaker to absorb some of the associated costs just to remain in the market. It’s something BMW is not alone in doing, and there could be a valuable lesson to be learned from that.

While old school BMW enthusiasts love to criticize their favorite brand for spoiling itself with electronic steering and sacrificing fun for technology, proponents of other automakers claim Bavarian Motor Works has flat out ruined itself. However, the truth of the matter is that BMW still offers an array of suburb performance vehicles that many still find highly desirable — especially if their name begins with the letter M.

Even if the brand can’t use “The Ultimate Driving Machine” quite so liberally in 2018, it would be an untruth to suggest the M division is ignoring the well-heeled enthusiast community. But it doesn’t hurt to have a physical reminder, so BMW sent a rolling example of its motorsport catalog to the Goodwood Festival of Speed.

The “M Performance Parts Concept” is based on the lovely little M2, which was recently replaced by the more hardcore M2 Competition, and serves as a reminder that the German automaker has a genuine interest in building highly competent performers — and will help you take them to the next level for a fee.

China and Germany signed a collection of commercial accords valued at $23.5 billion this week. Meanwhile, the nations’ leaders publicly affirmed their commitment to a multilateral global trade order, while the United States adopts a more protectionist policy.

“We both want to sustain the system of World Trade Organization rules,” German Chancellor Angela Merkel said during a press conference. Chinese Premier Li Keqiang, also present, agreed and stated protectionism must be prevented for the good of the global economy.

Chinese President Xi Jinping has already pleaded for governments to maintain an open trading policy. “We reject selfish, shortsighted, closed, narrow policies, [we] uphold World Trade Organisation rules, support a multi-lateral trade system, and building an open world economy,” Xi said in an incredibly hypocritical speech from last month.

BMW’s new flagship model, the returning 8 Series, has officially entered production in Dingolfing, Germany. However, if you’re interested in one, you’d better check your business card for the applicable tags — words like chairman, president, or doctor. The model starts at a sizable $111,900, plus a $995 delivery fee.

If you find yourself lacking those credentials or the necessary income, we can recommend the slightly less ostentatious 6 Series and a helping of shame, as you’re clearly not the kind of earner you’ve aspired to be.

Of course, if you purchase the 6 Series Coupe you’ll be stuck buying last year’s leftovers and missing out on prestige and power — and we don’t mean symbolically. The base M850i comes with BMW’s 4.4-liter, twin-turbocharged V8 and 523 horsepower with 553 pound-feet of torque. Meanwhile, the base 640i comes with an inline 3.0-liter powerplant. While you can upgrade to the 650i and its 4.4-liter V8, the unit will still be almost 100 ponies shy of what the 8 Series brings to the table.

Having already launched the Care by Volvo subscription program, the Swedish-Chinese automotive brand wants to continue cramming feathers into its cap. It’s now launching a new mobility brand that sounds very similar to car-sharing services offered by numerous automakers and rental firms.

There could be an issue with the naming strategy, however. Volvo wants to call the company M, which is a letter of the alphabet that’s of particular interest for BMW. In case you’ve been in a coma for the last forty years, the German automaker has used the letter M (for Motorsport) to denote its performance division and affixes it to everything in its lineup with sporting pretensions. While it probably can’t claim ownership of all things relating to the mark, it’s definitely not going to be thrilled to see Volvo using it.

The fresh threat of new automotive and parts tariffs from the United States has everyone up in arms. We recently published an exhaustive list of comments manufacturers and local governments made to the U.S. Commerce Department. They, along with suppliers, universally despise the idea and are doing everything in their power to convince the Trump administration to reconsider. Many are even discussing the grim prospect of layoffs and suspending investments.

However, the president remained firm on doing whatever it takes to bolster domestic production and U.S. automotive exports while the world tried to make sense of his strategy. Was this a madman playing hardball and gambling with the industry’s future, or the work of a master dealmaker forcing others to come to the table? Perhaps a little of both?

Earlier this week, the U.S. ambassador to Germany told German car executives that President Donald Trump would suspend threats to impose tariffs on cars imported from the European Union if the European Union lifts duties on U.S. cars. But the wildest part of all of this is that both the automakers and the German government seem to be in support of it.

There have been more than a few special editions of the BMW the i3 and the i8, usually incorporating some kind of special paint scheme. We’ve seen the hybrid coupe in Protonic Frozen Black, Protonic Yellow, and Protonic Red in the past. But now BMW is tapping its paint partner Toplac to create something beyond the pale — a pair of one-offs sprayed in 24-carat gold.

Though BMW’s scheme is actually fairly easy on the eyes, there just something irksome about a gold car. Gold-wrapped exotics are growing in popularity and usually the easiest way to spot the person you’ll most want to choke at a car meet. For example, YouTube prankster and New Jersey stereotype Coby Persin would frequently motor his own gold-covered BMW i8 into New York City to procure some unnecessary attention. In 2016, that vehicle was double parked on a busy Manhattan street with Persin sitting on the hood when an “angry motorist” came and hit it once on the windshield with a baseball bat.

BMW’s past promises include a pledge to help keep drivers driving in the brave new world of autonomous vehicles. However, it hasn’t entirely sworn off self-driving technology. The company finds itself in a tricky spot, as it’s seen as both a luxury automaker and a performance brand. But it can’t claim to be “The Ultimate Driving Machine” if it doesn’t allow customers to drive.

Automakers and tech firms pushed relentlessly for autonomous driving, making claims that a self-driving nirvana was just around the corner. But current technology proved less than perfect in practice and modern autonomous vehicles require constant human involvement to operate safely, just like any normal car. Despite making strides, the industry seems torn on how to appease everyone.

The government is even more in the dark. While lawmakers initially agreed with industry rhetoric (that autonomy will save lives and usher in a new era of mobility), recent events sparked skepticism. There aren’t many new regulations appearing in the United States, but there also isn’t any clear legislation to help decide who’s held liable when the cars malfunction. A lot of what if questions remain unanswered.

BMW thinks this will be the main reason why autonomous cars fail.