Infiniti Moves Back to Japan

Nissan Motor Co’s premium brand, Infiniti, will relocate back to Japan as part of the automaker’s commitment to restructuring its business in a post-Ghosn existence. The luxury arm was moved to Hong Kong in 2012 in order to better prepare itself for entry into the Chinese market. However, Nissan now says Infiniti needs to move closer to home in order to promote greater efficiencies and enhance collaboration with the core brand.

Considering most of the R&D work stayed in Japan and Chinese growth has been slow, representing about one-tenth the annual volume Cadillac sees in the market, this is likely wise decision. Infiniti claims it can maintain its focus on China from Japan while also prioritizing America — where it sells far more vehicles. Meanwhile, Nissan also hopes to regain control over its own operation after posting a rather ugly earnings report earlier this month. The financial hurt is expected to spill over into next year.

Read more
  • BEPLA Cybertruck may have made some kind of weird sense had it been brought on market on time, ie: before Rivian and F150 Lightning.But the market has progressed.If this were any normal company it would be ditched for a more competitive product.But in Elon's narcissistic dreamworld - well, we'll just see how it flops.
  • RHD If you want to 'win', just to to the local auto parts store and buy the stuff that you really want and need. Then you don't have to wonder if you'll ever actually get anything.
  • Bullnuke Farago was absolutely correct. I should have been allowed to die. It was never "Too Big To Fail" - It would have been bought up, perhaps in pieces, and the failing portions would have disappeared much as they did later while GM had control with Pontiac as an example. There would have been a small chance (well, very small chance) that the hide-bound corporate leadership would have been purged and injected with new ideas and direction. Wasn't allowed to happen as organized labor had a very large finger on the scale during that time...
  • FreedMike I don't know why this dash shocks anyone - the whole "touchscreen uber alles" thing is pure Tesla.
  • ToolGuy CXXVIII comments?!?