#AutomotiveDesign

Audi unveiled the PB 18 e-tron Concept at the 2018 Pebble Beach Concours d’Elegance with absolutely no assurance that it would ever be more than a fun idea. In fact, the company outright said it had no plans to put the vehicle into production. Miraculously, Audi flip-flopped, and the electrified hypercar is now slated for assembly.

You might hate it, but this is one of the few concept vehicles to ever make this author cream the proverbial jeans during office hours. Maybe it’s because I normally wait until the darkest point of the evening to unfurl my shame over a bottle of homemade wine and revisit vintage photo rolls of the Honda Unibox and Suzuki Regina — the latter of which was too good for this world.

However, whether or not Audi can successfully capture the magic of the PB 18 Concept remains to be seen.

Saying the Tesla Model 3’s interior is polarizing would be a massive understatement. While some absolutely love the minimalist design and singular, tablet-like interface, others criticize it for being too barren to be considered interesting. The vehicle also saw some blowback over its centrally mounted 15-inch display, which, for several reasons, can serve as a potential distraction to drivers.

In fact, it’s so big that one Washington resident found himself pulled over by a motorcycle cop for having what was presumed to be a computer attached to his dashboard.

Kia is readying the unveiling of its Proceed for European buyers later this month, taking great strides to ensure it matches the concept version. While the Ceed five-door already exists, the Proceed is a full-blown wagon. However, it’ll probably spend the majority of its time referred to as an “estate car” or “shooting brake,” since it’s not supposed to make it out of Europe. That’s slightly tragic, considering the model seems bent on showcasing Kia’s new emphasis on extra-handsome designs.

Kia revealed the Proceed Concept last year at the Frankfurt Motor Show to much praise from the media. The brand claimed it would foreshadow the future of the Ceed lineup’s styling, which bodes well, as the car looks like a Porsche Panamera Sport Turismo and Nissan GT-R put up their bastard offspring for adoption in South Korea.

Nissan may have discontinued the North American-market Juke earlier this year, but the model remains a popular item in the European market, dating back to its 2010 debut. There, its polarizing looks and role as an enjoyable to drive city car helped keep the model relevant.

As even the freshest of takes can get stale after seven years, the Juke is due for a redesign. But will Nissan change the formula to give the small crossover broader appeal, or will weirdness, once again, rule the day? Considering Americans no longer have to contend with its quirks, as we have the subcompact Kicks working as its replacement, there’s real no reason for the brand to pull any punches. Likewise, Nissan global design boss Alfonso Albaisa’s description of the second-generation model promises anything but an average automobile.

Concept vehicles have been a bit of a snoozefest for enthusiasts lately. Despite the fact that automakers are still plenty capable of bringing out gorgeous designs, the autonomous angle has become so pervasive that it’s overridden the idea of having fun.

Then, during this week’s Monterey Car Week festivities, Audi dropped the PB 18 e-tron concept at Laguna Seca and fun slapped us across the face. This is the kind of car you have on your bedroom wall as a child and work your entire life to put into a garage as an adult.

With three electric motors (one driving the front axle and two out back) providing a combined output of 671 horsepower and 612 lb-ft of torque, the PB 18 should already be a menace. However, it can also temporarily bump itself up to 764 hp using stored energy via a kinetic energy recovery system. As a result, Audi claims the car is capable of a 0-to-62 mph rush in just over 2 seconds.

Combine that with an ultra-modern design that’s within the boundaries of what’s currently possible and several scoops of driver-focused tech, and you have one of best concept vehicles we’ve seen in years. The PB 18 expertly rides the line between fanciful and plausible.

Last summer, Infiniti revealed an open-wheeled racer that merged the sex appeal of yesteryear with the electric powertrain of tomorrow. It was called the the Prototype 9 and it was stunningly beautiful. This summer, the brand attempted to repeat that success with the Prototype 10.

While the vintage maxim of “lightning never strikes the same place twice” isn’t scientifically accurate, it’s applicable here. Unveiled at this year’s Pebble Beach Concours d’Elegance, the Prototype 10 is a rehash. It’s another reimagining of mid-century racing, bestowed with an electric motor and some modern flair.

It’s an incredibly handsome automobile, but unnecessary, as it’s representative of absolutely nothing. Infiniti isn’t planning on building single-seat race cars and doesn’t appear prepared to jump into the mass assembly of high-performance EVs. This has been a problem with Infiniti for a while now. The company embraces forward-looking and completely fantastical concept vehicles at the expense of something that might enter into production within a few years. Ultimately, it feels like a wasted effort.

Porsche has grown rather chummy with the video game community of late. In 2017, the automaker used North America’s largest gaming expo as a platform for the debut of the 911 GT2 RS. You can attribute that to a relatively recent marketing push that resulted in its vehicles appearing in interactive media after a long-standing absence. Porsche, for whatever reason, spent years being exceptionally choosy about which developers can license its vehicles for their games. This usually results in blockbuster titles using “RUF” as a placeholder or simply abandoning Porsche vehicles entirely.

The last five or six years have been different, however. Automakers want to broaden their marketing approach and get away from the big industry trade shows. For Porsche, that means video games, and the relationship is only getting stronger.

This week, Porsche Epic Games and the graphical processing wizards at NVIDIA gathered to showcase what they claim is a major breakthrough in computer design rendering. While we can’t say with any authority that this will forever change automotive design, what they’ve managed to accomplish certainly looks impressive.

Hyundai’s vice president of design, SangYup Lee, says the brand should be more than just a value nameplate and is setting his target extremely high. He thinks the company should be producing vehicles that are “sexier than Alfa Romeo.”

While we used a photo of a 2011 Hyundai Accent to head the article as a bit of a goof, the idea is only patently ridiculous if you don’t give it any serious thought. Hyundai’s designs have historically been a festival of mediocrity, but that’s not really the case anymore. The Korean brand has stepped up to meet is rivals and has even managed to surpass them in some respects.

Meanwhile, Alfa Romeo continues to impress enthusiasts but that has as much to do with its greatest hits as its does the modern cars. There’s still over dramatic, oddly attractive, and exceptionally fun — sort of like someone you dated during college but outgrew when you amassed enough self-respect to finally break it off. However, with the exception of the 4C, we’re not confident Alfa’s current lineup is their best visual work to date.

We know you like to dog on supercars, and we’re right there with you. They’re extravagant toys for people you’re unlikely to encounter unless you were born into high society or made some exceptionally wise financial decisions. And that’s always lurking in the background whenever we discuss them. We drool over the specs as we gripe about their existence — riding the line between envy and disdain.

However, we’re still glad they’re here. Extreme performance machines show us what’s available at the outer limits of engineering and income. It’s also a great time to be the kind of person who loves mind-bending performance but hates supercars, as they’re becoming truly hideous.

Thanks to an interested and better-financed populace, luxury purchases have been on the rise in China for the past decade. Chinese consumers currently drop around $7.6 billion per year on premium goods, accounting for almost a third of the global luxury market. This has resulted in a massive influx of high-end items and brands that want to capture the public’s attention and, more importantly, cash.

This includes automotive brands — all of which are desperate to expand into the Chinese market. But finding the correct approach is tricky. Plenty of fashionable brands attempted to incorporate authentic Chinese elements into their designs, but failed to do so in an elegant or convincing way. There’s a bit of a balancing act required. Market research shows younger consumers like clean designs and a little bit of bling, but don’t want these established brands catering too much to Chinese tastes. Older consumers, however, are willing to enjoy a little bit more ostentatiousness and adherence to tradition.

That’s one reason why you see so many new cars showing up at auto shows painted red. In China, red represents good fortune and crops up on significant items on important dates all the time. Wedding dresses are traditionally red, as are envelopes containing monetary gifts to commemorate the birth of a child or the new year.

However, we have to wonder if some brands aren’t going a little overboard. Mercedes-Maybach, which just released a hideous concept SUV intended to whet Chinese appetites, has followed up that eyebrow-raising effort with “the pinnacle of luxury living.”

The future is going to be absolutely terrible. Everything is going to be so sterile and automated that humans won’t have anything to do between mealtimes but eagerly anticipate their own death.

At least, that’s the picture being painted by experts. We’re probably further out from autonomous cars, world peace, and robotic butlers than society’s “thinkfluencers” want to admit, but be that as it may, the times are changing and some of this is coming down the pipe.

Automakers are all about the “nextification” of the industry; always promising technological marvels at an accelerated rate. However, Fiat Chrysler Automobiles CEO Sergio Marchionne now claims most visions of the future lack an essential element — any semblance of style.

While it’s impossible to imagine you haven’t already noticed, Japanese automakers are entering a new era of style. Disparate from each other and unabashedly novel, vehicles are beginning to crop up at trade shows and on the road that we couldn’t have seen coming a few years earlier.

Right now, the most obvious examples are from Toyota and Honda. But even Mazda, Subaru, and Mitsubishi have recently made a concerted effort to step up their styling game. The reason, according to manufacturers, is new competition.

It wasn’t all that long ago that Japan could offer a fairly dull automobile and bank on its superior quality and value to get prospective buyers to take it home. Things are different now. The quality gap is beginning to close and other manufacturers are getting better at providing most of the things that used to denote something as distinctively Japanese.

Toyota has been the brand par excellence in terms of quality and reliability for as far back as many of us can remember. But, as value became its hallmark, someone decided to turn the excitement volume down to a faint whisper — breaking the knob off entirely in the mid-2000s, when the MR-2 and Celica were discontinued. Even with the company’s introduction of the 86 in 2013, its mainstream designs were about as safe a play as one could make.

If you haven’t noticed (let’s face it, you have) Toyota’s styling has changed immensely of late. The automaker has a new attitude and affixed angry gaping maws onto the core brand and added folds to the bodywork we never would have anticipated.

This wasn’t an accident. Toyota is intentionally trying to push the envelope in terms of design and rattle a few cages along the way. Akio Toyoda, president of Toyota Motor Co., decreed that boring cars would be a thing of past and has given designers the means in which to accomplish that goal.

You might not have noticed, but car interiors are growing increasingly more complex — not just in how they incorporate technology but also in the materials used. While the 1990s were awash in gray or beige plastics and upholstery, today’s vehicles source furnishings from a vastly broader palate.

Hyundai’s Ioniq is a prime example. In addition to using recycled plastics, it also uses bio-fabrics for the headliner and carpeting. Hyundai has also touted the use of sugarcane as a component for the interior’s soft-touch materials, while powdered wood and volcanic ash hides in harder surfaces.

OEMs are always trying to provide customers with something they can’t get elsewhere. More colors, different trim pieces, eco-friendly materials, and little embellishments that could be the deciding factor. Higher-trimmed vehicles from 2o years ago were primarily set apart by their upgraded mechanical components, adjustable seats, and superior electronics. With today’s vehicles already so well appointed, manufacturers are implementing custom stitching, chrome accents, and decorative lighting on a mass scale to inform occupants, “This is not a base model!”

It’s great news for consumers, but suppliers are scrambling to predict what automakers and their buyers will want next.

We took it for granted at the time, but automakers provided us with a cornucopia of lavish colors in the mid-1990s. While dark greens were the most popular hue of the day, there was no shortage of teal, deep red, beige, gold, dark blue, metallic purple, and burnt orange cruising down the boulevard, tempting us like a mobile bag of Wild Berry Skittles.

Then, in 2001, every single car in North America was legally required to be painted silver. It seemed like a neat idea to everyone at the time but, as reality set in, society soon realized its grievous error. Ashamed at our inability to choose correctly, society then decided to abandon color entirely. White returned to take its bland place at the top of the heap in 2006 and has stayed there ever since. Globally, white accounted for 38 percent of all cars manufactured in 2016. America’s current penchant for wild colors like black, silver, and gray lessens its continental death grip to a more-modest 25 percent.

The global obsession with grayscale is supposed to change, however, as blue seems poised for a comeback.